Link Building for Lawyers. Local Authority That Drives Case Inquiries.

Yes. The keyword landscape in the legal sector is very competitive. Having a decent domain authority is important to rank for Google local algorithm, and to have practice area keywords rank in the organic search results, and to be able to compete with other directories and law firms that have built an authority online. We’ve seen with a few editorial links, that law firms, who are currently listed on page 3 of Google, are able to appear in the local pack results.

Regional newspapers, legal trade media, business journals, and EDU law school publications Regional newspapers, legal trade media, business journals, EDU law school publications We have data from: • Regional newspapers • Legal trade media • Business journals • EDU law school publications These sources carry strong geographical and topical authority signals. Our dataset comes from 329 regional press sites and 1,664 .edu domains.

Yes. We always include a direct link to your practice area pages for personal injury, family law and estate planning. The majority of case referrals are directed to practice area URLs. We can also include link insertions into legal articles if you prefer a faster service.Link insertions into existing legal articles offer faster turnaround.

Yes. Marketing agencies with a large number of law firm clients may also be interested in our link building services. Our link building activities can also be provided on a white-label basis. Outsource link building to SERPpro. We can white-label our link building activities so your law firm clients see your agency on the reports we send to them.outsource link building through SERPpro. White-label link building is available so your clients see your agency branding on reports.

Yes. Digital PR Yes. Digital PRYes. Digital PR can be about showcasing one of your attorneys as an expert source to a regional publication or legal newspaper. However, you'll typically be generating a steady stream of valuable citations from quality websites and then only occasionally trying to land larger, more visible media coverage via a digital PR campaign. Digital PR for high-impact media coverage is still the best way to build a YMYL authority profile for a law firm.digital PR for high-impact media coverage builds the strongest YMYL authority profile for law firms.

Both are YMYL verticals and require good quality editorial backlinks. Legal link building means reaching legal publications, bar association media and law school publications. Likewise, healthcare link building involves reaching medical journals, health media and medical school publications. Same quality vetting standards. Healthcare link building involves reaching medical journals, health media and medical school publications. The vetting and quality standards are identical.Healthcare link building targets medical journals, health media, and medical school publications. The vetting and quality standards are identical.

Typically, a law firm will be content with 5-10 placements per month. However, in competitive markets such as New York, Los Angeles, Chicago and Houston and practice areas with high CPCs such as personal injury or mesothelioma, we often recommend 15-20+ placements. We start with a 5-10 placement minimum to ensure that you can physically see the movement in rankings and to generate enough qualified leads for you to evaluate the service.

Very important. We already knew that Google considers content relevance when evaluating the YMYL algorithm. Now we know that legal content is also heavily considered. A link from a legitimate law journal, or a law-related editorial site will carry a much higher YMYL value than a generic, high DR, link from a unrelated niche.