Legal keywords carry the highest CPCs in search. Build editorial authority to rank without paying per click.
Why Law Firms Need Backlinks
- Legal keywords have the highest CPC and competition - Organic rankings can’t be achieved with DA needed for keyword placement, and the only type of backlink that can drive that is editorial. Build law firm backlinks that establish topical authority.
Monthly earnings from ranking our personal injury lawyer [city] for a budget of $5,000 can be anywhere from $5,000 to $15,000+ and so can be for other criminal defense, family law and estate planning keywords.
As we all know legal content including the disclosure of legal rights, attorneys, law firms and legal procedures come under the “Your Money, Your Life” (YMYL) category of content.
The terms people search for when looking for a law firm online often include search terms like “lawyer near me” and “[practice area] attorney [city]”.
Large broad legal searches on Avvo, FindLaw, Justia and Martindale-Hubbell return thousands of results that are tens of years old. Firms can’t hope to compete on a national level with such outdated authority on broad terms.
In-house link building is extremely time-consuming when managing SEO for 10-50+ law firms. Send that work to a White Label Fulfillment Partner through SERPpro to access the largest inventory of legal and local publisher opportunities.
Our overviews for legal search queries currently draw results from conventional law reviews and treatises as well as other quality sources.
Publisher Network
Access publishers across legal media, regional press, business journals and EDU law school publications.
DR 75-92. 329 regional newspapers across major U.S. metro markets. Strong geographic authority signals for law firms.
BizJournals Network City-specific business publications. Local authority signals for law firms establishing community reputation.
Legal trade publications covering law practice management, case studies, and industry news.
DR 80-90+. University law school publications and academic legal research sites. Premium trust signals for legal authority.
DR 60-85. Business and financial editorial covering corporate law, M&A, and financial regulation.
DR 55-75. Health and wellness publications for personal injury and medical malpractice firms. Healthcare link building.
Full publisher inventory at serppro.ai/publisher-marketplace.
Practice Areas
Pricing
Pricing for per-placement law firms and legal marketing agencies. Click here to view our link building pricing page.link building pricing page.
Our current DR 70+ through DR 92 models are available in channel and we offer agency volume pricing. Click here to learn about white-label purchasing. Click here to learn about white-label purchasing.White-label purchasing →
Proof of Placement
Recent examples of live placements we’ve done for some of our agency partners. These links always land on a real editorial page.
What agencies say
FAQ
Yes. The keyword landscape in the legal sector is very competitive. Having a decent domain authority is important to rank for Google local algorithm, and to have practice area keywords rank in the organic search results, and to be able to compete with other directories and law firms that have built an authority online. We’ve seen with a few editorial links, that law firms, who are currently listed on page 3 of Google, are able to appear in the local pack results.
Regional newspapers, legal trade media, business journals, and EDU law school publications EDU law school publications We have data from: • Regional newspapers • Legal trade media • Business journals • EDU law school publications These sources carry strong geographical and topical authority signals. Our dataset comes from 329 regional press sites and 1,664 .edu domains.
Yes. We always include a direct link to your practice area pages for personal injury, family law and estate planning. The majority of case referrals are directed to practice area URLs. We can also include link insertions into legal articles if you prefer a faster service.Link insertions into existing legal articles offer faster turnaround.
Yes. Marketing agencies with a large number of law firm clients may also be interested in our link building services. Our link building activities can also be provided on a white-label basis. Outsource link building to SERPpro. We can white-label our link building activities so your law firm clients see your agency on the reports we send to them.outsource link building through SERPpro. White-label link building is available so your clients see your agency branding on reports.
Yes. Digital PR Yes. Digital PRYes. Digital PR can be about showcasing one of your attorneys as an expert source to a regional publication or legal newspaper. However, you'll typically be generating a steady stream of valuable citations from quality websites and then only occasionally trying to land larger, more visible media coverage via a digital PR campaign. Digital PR for high-impact media coverage is still the best way to build a YMYL authority profile for a law firm.digital builds the strongest YMYL authority profile for law firms.
Both are YMYL verticals and require good quality editorial backlinks. Legal link building means reaching legal publications, bar association media and law school publications. Likewise, healthcare link building involves reaching medical journals, health media and medical school publications. Same quality vetting standards. Healthcare The vetting and quality standards are identical.Healthcare link building targets medical journals, health media, and medical school publications. identical.
Typically, a law firm will be content with 5-10 placements per month. However, in competitive markets such as New York, Los Angeles, Chicago and Houston and practice areas with high CPCs such as personal injury or mesothelioma, we often recommend 15-20+ placements. We start with a 5-10 placement minimum to ensure that you can physically see the movement in rankings and to generate enough qualified leads for you to evaluate the service.
Very important. We already knew that Google considers content relevance when evaluating the YMYL algorithm. Now we know that legal content is also heavily considered. A link from a legitimate law journal, or a law-related editorial site will carry a much higher YMYL value than a generic, high DR, link from a unrelated niche.
Law firms and legal publications Regional press and media outlets EDU law schools The backlinks that generate interest in your cases Case Acquisition Guarantee 12-month contract-free guarantee on case acquisitions.
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