AI Search Optimization

Generative Engine Optimization. The Complete Guide to
Ranking in AI Search.

You see many changes in search results because of ChatGPT, Perplexity and the way Google does an “AI overview” of your website. Gemini search is another result source. By better optimizing your site, you can improve the chances your brand will show in the output from these different types of searches. Getting a good GEO strategy and execution in place can be a significant key to enhancing these new types of AI-based search results.

Get Started →See Pricing →
SERPpro Publisher Marketplace
20K+
Publishers
DR 30-92
Full DR Range
9,200
Monthly Search Volume
12 mo
Guarantee
MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·

What Is GEO

What Is a Search Engine? How AI Search Engines Work. Future Developments.
The RAG Model Explained.

An AI search engine is a type of application that uses a technology called Retrieval-Augmented Generation (RAG). It finds relevant information, evaluates it and then references it in the answer. Some research will be required to work out the details of this technology.

01

Retrieval: Finding Sources

How the AI algorithm ranks search results This briefly explains how the content is found in the database and in what order it will be displayed.

02

Augmentation: Evaluating Authority

Retrieved sources are evaluated for credibility. Brand mentions across trusted publications, EDU backlinks We analyze the credibility of the websites that mention your brand. Brand mentions in credible publications, EDU backlinks and citations found in trustworthy content.

03

Generation: Producing the Answer

This list is produced using AI and the Authority of the Source criteria. Authority of the Source is based on the number of top websites a business can get editorial coverage on. Digital PR can help achieve this.

04

Platform Differences

Each AI platform weights signals differently. ChatGPT favors Wikipedia and authoritative editorial sources. Perplexity Each AI platform weighs signals differently. We have a preferred set of signals, which somewhat biases the system towards particular types of data.

05

Entity Recognition

Almost all modern AI systems use entity graphs for accessing various sets of facts and data about any given entity - such as a subject, product or keyword term related to an industry.

06

Backlinks Drive GEO

Semrush just released a study about what affects AI citation rates, and as predicted, a stronger backlink profile is a major factor, with more editorial backlinks through the SERPpro network resulting in more opportunities to be cited by AI.

5 GEO Principles

The 5 Principles of
The 5 Principles of The 5 Principles of Generative Engine Optimization.

These five principles form the foundation of every effective GEO strategy.

01

Build Editorial Authority Through Backlinks

Link building services Develop an unparalleled online reputation with Link Building Services Used in almost every Artificial Intelligence Algorithm, Link Building is one of the key contributing factors to authority signals present in these algorithms.

02

Create Citable Content

Structure your content with key terms, phrases, data, definitions and sources so that they are picked up accurately by the AI. Ultimately, answer engine optimisation (AEO) all begins with high quality citable content.

03

Strengthen Entity Signals

We recommend that you aim to get cited in relevant publications on a regular basis in order to gain authority. Your online reputation is important.

04

Optimize for Platform-Specific Signals

Each AI platform has unique ranking factors. LLM optimization AI platforms have their own unique ranking factors and may differ for LLMs. LLM optimization Each AI platform has its own set of ranking factors.

05

Measure and Iterate

What sites are being heavily cited within AI systems? Are our brands being represented within AI generated responses? What’s the correlation between our link building efforts and movements in the AI charts?

How SERPpro Delivers GEO

Build the authority signals
AI engines trust.

SERPpro is the world’s first application of Generative search engine optimisation principles. As the search engines that use these principles are new they only look at editorial authority signals that the site is already ranking for, and don’t yet include less significant ranking factors. The key difference is that where the more established search engines take all the editorial authority signals from a site into account, when building their list of search results to return to the user (their SERP), new search engines like the new Google search engine can also include information about how other websites choose to cite a site, to determine their ranking and inclusion.

  • Editorial link building Editorial link building Editorial link building on 20,000+ vetted publishers builds domain authority
  • Digital PR Digital PR Digital PR achieves coverage on 60-90+ relevant media outlets using AI Digital PR Digital PR achieves coverage on 60-90+ relevant media outlets using AI engines
  • EDU backlinks EDU backlinks EDU backlinks from institutional domains AI systems trust most
  • Reddit backlinks Reddit backlinks Reddit backlinks feed Perplexity and AI Overview citations
  • Data-driven PR Data-driven PRData-driven PR creates citable statistics AI engines reference

Agencies can outsource GEO through SERPpro's white-label Contact us to outsource GEO through our white-label SERPpro platform. Agencies can outsource GEO through SERPpro's white-label platform. Learn more about our AI SEO services. SEO services hub.AI SEO services hub.

Start Your GEO Strategy →
Backlink metrics and AI visibility correlation

Pricing

Link building tiers for
every campaign.

All levels are built with a 1,000 word original article, 1 contextual dofollow link, full site approval, index guarantee, 12-month replacement and AI tracking. See full pricing by DR tier →See full pricing by DR tier →See full pricing by DR tier →

FOUNDATION
Guest Post - DR 30+
$149
per placement
  • DR 30+ vetted publisher
  • 1,000+ monthly organic traffic
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →
GROWTH - MOST POPULAR
Guest Post - DR 40+
$199
per placement
  • DR 40+ vetted publisher
  • 5,000+ monthly organic traffic
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →
AUTHORITY
Guest Post - DR 50+
$249
per placement
  • DR 50+ vetted publisher
  • 20,000+ monthly organic traffic
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →
ELITE
Guest Post - DR 60+
$299
per placement
  • DR 60+ vetted publisher
  • 20,000+ monthly organic traffic
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →

Contact us for more information Available DR 70+ DR 72 DR 82 DR 84 DR 86 DR 88 DR 90 DR 92 We have competitive pricing for agency purchases. Learn more →White-label purchasing →White-label purchasing →

Proof of Placement

Real editorials on
real publications.

We post here screenshots of placements that have been actively live for our agency partners. All links in these images will always lead to real news articles.

Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Credit-Back Guarantee
Unfulfilled orders receive full account credit. Your balance is always protected.
Money-Back Guarantee
If we cannot fulfill your placement, you get a full refund. No questions, no fine print.
Index Guarantee
Every placement is verified as indexed by Google. Non-indexed links are replaced at no cost.
12-Month Link Replacement
Links removed within 12 months are replaced on a comparable site. We monitor all links for removals.

FAQ

Frequently asked
questions.

GEO is short for search optimization for AI, or artificial intelligence. GEO is the process of optimizing a website and content so that it ranks and is displayed in the search results of a ChatGPT or Perplexity or Google AI Overviews search engine or other forms of AI. While the ranking and search results algorithms may differ slightly, all present use the same search engine optimization authority signals.

In another surprise for SEO, a new Semrush study that analyzed citation behaviors in Artificial Intelligence (AI) search results revealed that websites with a stronger backlink profile are more likely to be cited in the AI search results. According to the study, the backlinks from trustworthy, original editorial sources are seen as a kind of vote that indicates the authority of the source and it’s then used by the AI algorithms to select the right sources to include in the search results.

GEO takes SEO to the next level – All the authority signals that Google applies to rank webpages in search results are also applied to rank contents within the AI database of GEO. GEO optimizes every output format individually – such as for ChatGPT, Perplexity or for AI Overviews.

Through editorial link building, digital PR, EDU backlinks, and Reddit backlinks through editorial link building, digital PR, EDU backlinks and Reddit backlinks These authority signals are built through editorial link building, digital PR, EDU backlinks and Reddit backlinks.

ChatGPT, Perplexity, Google AI Overviews This course will focus on search engine ranking factors, specifically ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot. Some of the ranking factors optimized by LLMs. What is LLM optimization.LLM optimization.

Ready to rank in
AI search results?

Improve the content quality of your website and enhance the authority of editorial reviews, which are the metrics that are evaluated by the various search engine AI algorithms. Over 20,000 verified publications Digital PR, EDU backlinks - no retainer.

Browse Available Placements →Talk to Our Team
12+ years in market12-month replacement guaranteeAI tracking included