AI Search Optimization

Generative Engine Optimization. The Complete Guide to Ranking in AI Search.

Optimize for AI-generated search results. Build the editorial authority that drives citations across ChatGPT, Perplexity, and Google AI Overviews.

Get Started →See Pricing →
20K+
Publishers
DR 30-92
Full DR Range
9,200
Monthly Search Volume
12 mo
Guarantee
MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·

What Is GEO

What Is a Search Engine? How AI Search Engines Work. Future Developments.
The RAG Model Explained.

An AI search engine is a type of application that uses a technology called Retrieval-Augmented Generation (RAG). It finds relevant information, evaluates it and then references it in the answer.

01

Retrieval: Finding Sources

How the AI algorithm ranks search results This briefly explains how the content is found in the database and in what order it will be displayed.

02

Augmentation: Evaluating Authority

Retrieved sources are evaluated for credibility. Brand mentions across trusted publications, EDU backlinks We analyze the credibility of the websites that mention your brand. Brand mentions in credible publications, EDU backlinks and citations found in trustworthy content.

03

Generation: Producing the Answer

This list is produced using AI and the Authority of the Source criteria. Authority of the Source is based on the number of top websites a business can get editorial coverage on. Digital PR can help achieve this.

04

Platform Differences

Each AI platform weights signals differently. ChatGPT favors Wikipedia and authoritative editorial sources. Perplexity Each AI platform weighs signals differently. We have a preferred set of signals, which somewhat biases the system towards particular types of data.

05

Entity Recognition

Almost all modern AI systems use entity graphs for accessing various sets of facts and data about any given entity - such as a subject, product or keyword term related to an industry.

06

Backlinks Drive GEO

Semrush just released a study about what affects AI citation rates, and as predicted, a stronger backlink profile is a major factor, with more editorial backlinks through the SERPpro network resulting in more opportunities to be cited by AI.

5 GEO Principles

The 5 Principles of
Generative Engine Optimization.

These five principles form the foundation of every effective GEO strategy.

01

Build Editorial Authority Through Backlinks

Link building services Develop an unparalleled online reputation with Link Building Services Used in almost every Artificial Intelligence Algorithm, Link Building is one of the key contributing factors to authority signals present in these algorithms.

02

Create Citable Content

Structure your content with key terms, phrases, data, definitions and sources so that they are picked up accurately by the AI. Ultimately, answer engine optimisation (AEO) all begins with high quality citable content.

03

Strengthen Entity Signals

We recommend that you aim to get cited in relevant publications on a regular basis in order to gain authority. Your online reputation is important.

04

Optimize for Platform-Specific Signals

Each AI platform has unique ranking factors. LLM optimization AI platforms have their own unique ranking factors and may differ for LLMs. LLM optimization Each AI platform has its own set of ranking factors.

05

Measure and Iterate

What sites are being heavily cited within AI systems? Are our brands being represented within AI generated responses? What’s the correlation between our link building efforts and movements in the AI charts?

How SERPpro Delivers GEO

Build the authority signals
AI engines trust.

SERPpro is the world’s first application of Generative search engine optimisation principles. As the search engines that use these principles are new they only look at editorial authority signals that the site is already ranking for, and don’t yet include less significant ranking factors. The key difference is that where the more established search engines take all the editorial authority signals from a site into account, when building their list of search results to return to the user (their SERP), new search engines like the new Google search engine can also include information about how other websites choose to cite a site, to determine their ranking and inclusion.

  • Editorial link building Editorial link building Editorial link building on 20,000+ vetted publishers builds domain authority
  • Digital PR Digital PR Digital PR achieves coverage on 60-90+ relevant media outlets using AI Digital PR Digital PR achieves coverage on 60-90+ relevant media outlets using AI engines
  • EDU backlinks EDU backlinks EDU backlinks from institutional domains AI systems trust most
  • Reddit backlinks Reddit backlinks Reddit backlinks feed Perplexity and AI Overview citations
  • Data-driven PR Data-driven PRData-driven PR creates citable statistics AI engines reference

Agencies can outsource GEO through SERPpro's white-label Contact us to outsource GEO through our white-label SERPpro platform. Agencies can outsource GEO through SERPpro's white-label platform. Learn more about our AI SEO services. SEO services hub.AI SEO services hub.

Start Your GEO Strategy →
Backlink metrics and AI visibility correlation

Pricing

Link building tiers for
every campaign.

All levels are built with a 1,000 word original article, 1 contextual dofollow link, full site approval, index guarantee, 12-month replacement and AI tracking. See full pricing by DR tier →See →

FOUNDATION
Guest Post - DR 30+
$149
per placement
  • DR 30+ vetted publisher
  • 1,000+ monthly organic traffic
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →
GROWTH - MOST POPULAR
Guest Post - DR 40+
$199
per placement
  • DR 40+ vetted publisher
  • 5,000+ monthly organic traffic
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →
AUTHORITY
Guest Post - DR 50+
$249
per placement
  • DR 50+ vetted publisher
  • 20,000+ monthly organic traffic
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →
ELITE
Guest Post - DR 60+
$299
per placement
  • DR 60+ vetted publisher
  • 20,000+ monthly organic traffic
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →

Contact us for more information Available DR 70+ DR 72 DR 82 DR 84 DR 86 DR 88 DR 90 DR 92 We have competitive pricing for agency purchases. Learn more →White-label purchasing →White-label purchasing →

Proof of Placement

Real editorials on
real publications.

We post here screenshots of placements that have been actively live for our agency partners. All links in these images will always lead to real news articles.

Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
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Editorial placement
Editorial placement
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Editorial placement
Editorial placement
Credit-Back Guarantee
Unfulfilled orders receive full account credit. Your balance is always protected.
Money-Back Guarantee
If we cannot fulfill your placement, you get a full refund. No questions, no fine print.
Index Guarantee
Every placement is verified as indexed by Google. Non-indexed links are replaced at no cost.
12-Month Link Replacement
Links removed within 12 months are replaced on a comparable site. We monitor all links for removals.

FAQ

Frequently asked
questions.

GEO is short for search optimization for AI, or artificial intelligence. GEO is the process of optimizing a website and content so that it ranks and is displayed in the search results of a ChatGPT or Perplexity or Google AI Overviews search engine or other forms of AI. While the ranking and search results algorithms may differ slightly, all present use the same search engine optimization authority signals.

In another surprise for SEO, a new Semrush study that analyzed citation behaviors in Artificial Intelligence (AI) search results revealed that websites with a stronger backlink profile are more likely to be cited in the AI search results. According to the study, the backlinks from trustworthy, original editorial sources are seen as a kind of vote that indicates the authority of the source and it’s then used by the AI algorithms to select the right sources to include in the search results.

GEO takes SEO to the next level - All the authority signals that Google applies to rank webpages in search results are also applied to rank contents within the AI database of GEO. GEO optimizes every output format individually - such as for ChatGPT, Perplexity or for AI Overviews.

Through editorial link building, digital PR, EDU backlinks, and Reddit backlinks through backlinks and Reddit backlinks These authority signals are built backlinks.

ChatGPT, Perplexity, Google AI Overviews This course will focus on search engine ranking factors, specifically ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot. Some of the ranking factors optimized by LLMs. What is LLM optimization.LLM optimization.

The Platform

Every SEO discipline. One platform.

Switch between on-page and off-page. Every feature your team would run a campaign with.

Content Engine

Rank-ready content that sounds human.

Generate articles. Humanize them through the same platform. Every draft gets a content score, AI detection report, and auto-distribution to LinkedIn + Twitter variants.

  • 4,000+ word articles
  • Content Score /100
  • Built-in AI detector + humanizer
  • 21-variant social distribution
Content editor with 95/100 content score

AI Humanizer

Bypass AI detectors. Keep your voice.

Paste any AI draft. Get a human-scored version back in seconds. Fast mode or maximum mode with auto-re-humanize if detection still reads above 25%.

  • AI detection score out of 100
  • Fast or Maximum mode
  • Auto re-run until clean
  • Preserves SEO intent and tone
AI Detector and Humanizer

Distribution

One article. 21 social variants.

Every article auto-splits into LinkedIn threads, Twitter posts, and more. No copy-paste. No reformatting. Just publish.

  • LinkedIn + Twitter variants
  • Multiple angles per article
  • Character-length optimized
  • Hashtag + formatting included
Article distribution with 21 social variants

Projects & Analysis

Site analysis + competitor gap.

Attach a project to every campaign. See niche matches, news & authority, local & regional, and competitor gaps in one view.

  • Niche match + authority filtering
  • Competitor gap analysis
  • Local + regional targeting
  • Content knowledge base per project
Project detail view with niche match and authority tabs

Before & After

The team, time, and tools you stop needing.

Stop hiring. Stop juggling tools. Stop waiting weeks for placements.

 
Without SERPpro
With SERPpro Automated
Time to launch a campaign
30 days Hire, train, or coordinate vendors
2 minutes Click "Automate My SEO"
Time per 10 editorial links
15-30 days Outreach, follow-ups, approvals
1-20 days Click, approve, published
Cost to get started
$60,000-$70,000/yr 1 SEO or marketing hire
from $1 Usage-based · pay what you need
Price per editorial link
$400-$800 Outreach cost + team overhead
from $200 Transparent pricing by DR tier
Publisher reach
~500 sites Your cold outreach list
20,250+ vetted Trained by our public list
Tools needed
5+ subscriptions Ahrefs, SEMrush, outreach, humanizer, PR
1 platform One API, one login, every tool
To scale up
Hire more people 3+ months of recruiting
Top up balance Instant - no headcount
Time saved / month
160+ hrs
Cost saved / year
$65,000+
Campaigns shipped
10x faster
Automate My SEO →

Ready to rank in
AI search results?

Browse Available Placements →Talk to Our Team
12+ years in market12-month replacement guaranteeAI tracking included

What agencies say

Built for agencies
who actually deliver.