Healthcare YMYL (Your Money or Your Life) websites are subject to much tighter requirements by Google. Requiring quality backlinks from authoritative health-related publications, medical journals and .edu domains.
Why Healthcare Is Different
Google has the toughest content quality standards for the Healthcare industry. And with the release of YMYL (Your Money Your Life) from Google the standards for websites who fall under this criteria are that the website will need to have a much higher level of authority in order to outrank other non health related websites. Buying links from a bunch of ordinary blogs is not only not going to achieve the high rankings you are looking for in the health related fields, but it may also have a negative impact on your rankings.
YMYL pages are treated with greater scrutiny for all ranking criteria. In the Search Quality Rater Guidelines, health content is treated a bit differently to Ensure E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
The average hospital or health system has thousands of authoritative links from news articles, journal citations and other partnership sites. An individual medical practice or healthcare startup will not be able to outdo or match that number.
We still find it surprising how many medical practices continue to spend precious time and dollars producing blog entries and articles on new medical developments, medical conditions and patient education, in the hopes that people will read them.
When it comes to evaluating YMYL content, the validity of endorsements is given high priority.
Telehealth platforms, health apps and other medical technology companies will also fall under the YMYL guidelines.
Who does Google direct health queries to? In this analysis we wanted to see which medical publications and health websites are referenced in the Google AI Overviews for a number of random health search terms.
Publisher Network
We only work with websites from our publisher network. Our publisher network includes health content sites, EDU medical publications, regional newspapers and magazines, wellness publications, health tech publications and specialty medical journals. We only accept working with publishers and sites that meet all YMYL requirements and have real foot traffic.
DR 55-80. DR 55-80.DR 55-80. Websites about medical or health content specifically related to clinical topics, treatments, patient education and healthcare news should meet the YMYL requirements.
DR 70-90+. EDU backlinks Highly Relevant DR 70-90+. Low-Risk (DR 70-90+). Best for EDU backlinks to a University Medical School, Public Health Department, or a journal of clinical research. YMYL requires additional authority signals to make the high value of the website relevant to search rankings.
DR 75-92. DR 75-92.DR 75-92. 329 regional press outlets. Health in local media and medical business press. Region/city where the clinics and surgeries exercise their catchment area.
DR 50-75. DR 50-75 Offers a range of Health and Wellness, Fitness, Nutrition and Lifestyle titles that accept editorial contributions related to healthcare. Ideal for preventive care and wellness related marketing initiatives.
DR 55-85. Health Technology, Digital Health and Medical Devices DR 55-85 The review focuses on Health Technology, Digital Health and Medical Devices. A good option for companies which are producing or promoting telehealth solutions, health apps or medical devices. To establish DR 55-85 as authority in these categories is necessary a Saas level of reputation.SaaS-level authority.
DR 40-65. Niche medical publications covering dental DR 40-65. Dental DR 40-65. Medical Health Publications targeting Dental, Dermatology, Orthopedics, Mental Health and other medical and health-related audiences. Specialized publications for specialized practices.
Full health publisher inventory at serppro.ai/publisher-marketplace.serppro.ai/publisher-marketplace.serppro.ai/publisher-marketplace.
Pricing
Per-placement pricing for healthcare campaigns. See the full link building pricing page.page.link/buildingpricing link building pricing page.
Agency volume pricing available via deposit bonus. White-label purchasing ->deposit bonus. White-label purchasing ->deposit bonus. White-label purchasing →
How It Works
What pages do you want to rank for (treatment pages, condition pages or general health content)? Which are your targeted keywords and specialties?
We are gathering specific URLs of relevant job postings from the health space as well as from EDU medical sites, news, etc. websites focused on health & wellness.
Publisher: We will place your link within our relevant and original editorial content. We may also include a direct link to the treatment or service page with a natural anchor tag. All links will be dofollow.
Show the number of times a placement has been viewed. Shows all data for the complete set of metrics. Includes 1 year (12 month) re-gen free of charge if a link falls out of the top 1000.
Proof of Placement
Works In Action Our Screenshots are taken from LIVE social mediaplacements we create for our Healthcare clients.
FAQ
Having content marked as Your Money or Your Life (YMYL) brings some additional considerations to the usual list of ranking priorities. In the case of YMYL health content the Google search team would look for certain types and lack of certain types of backlinks. Ideally the health content would be linked from actual health sites or reputable medical journals or academias, in order to verify and corroborate the reliability of the YMYL content provider site. Links from non health relevant websites would carry less importance in this case.
Sites relating to medicine (such as Dentistry, Dermatology, Orthopedics and Primary Care), telehealth platforms, health and wellness startups, pharmacies, health insurance, medical devices and other SEO companies that outsource their backlink creation needs to other SEO businesses.outsource link building for their clients.
Yes. We can create direct links to treatment pages, condition pages, provider pages and service descriptions. Key to health link building is creating links to URL’s that drive patient action. So building links to your treatment pages, condition pages, provider pages and service descriptions that are currently driving conversions for your business is a great place to start. We can also create links within your existing health articles.link insertions into existing health articles for faster turnaround.
EDU backlinks Obtaining EDU backlinks EDU backlinks from university medical departments and health school publications have the highest trust score for YMYL content and Google loves to see academic endorsements for health authority websites. Our network has 1664 .edu domains with health and medical placement opportunities.
Yes. Healthcare SEO agencies use SERPpro as a white-label link building Healthcare SEO agencies use SERPpro as a white-label link building partner Yes. We have a few models that we can utilize as a white-label link building partner for your medical practice clients. All reports will be fully customizable to include your agency branding. We’ll handle all aspects of the business and you just focus on selling the value of the service to your medical clients.
Yes. Digital PR Yes. Digital PR Yes, you can also use our Digital PR service to position your doctors as key influencers with health journalists and in local media. It is worth combining our Link Builder service for editorial links with this type of Digital PR coverage to achieve the strongest possible YMYL authority profile. Digital PR for high-impact coverage.digital PR for high-impact coverage builds the strongest YMYL authority profile.
Dental link building Dental link building Our healthcare service includes Dental link building focusing on dental publishers and aimed at enhancing the online reputation of dental clinics as well as improving their position in search engines. Our healthcare service is a broad-based service covering all medical specialties, telehealth, health tech and pharmaceutical brands.
Most physician practices and hospitals try to maintain 5-10 articles per month for SEO purposes. Telehealth companies looking to rank nationally for competitive keywords will want to start with a minimum of 15-25. Begin with a low amount of content and increase as your rankings and positions begin to increase.
Health publications EDU domains Medical media Regional press The backlinks that meet YMYL standards and drive patient acquisition 12-month guarantee
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