Link Building for Finance. Authority That Meets YMYL Standards.
Financial YMYL sites require authoritative links from leading sources in the finance sector. We specialise in finance editorial link building. Fintech link building targets finance and technology publishers. Earn finance backlinks from trusted financial publications.
MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·BizJournals DR 80+·NYU DR 90+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·BizJournals DR 80+·NYU DR 90+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·
Why Finance Needs Better Backlinks
Why Finance SEO Demands the Highest-Quality Backlinks.
Everyone knows that links to personal finance articles get scrutinized by Google. But now there’s a bit more chatter online about YMYL and backlinks, so you’re likely wondering what it all means. In short: all YMYL links need to be coming from Editorial sources that are deemed reputable.
01
Google holds financial content to the same standard as medical content
In a recent update, Google announced some changes to their YMYL classification. In short, Google’s YMYL (Your Money or Your Life) classification refers to sites that contain content that could potentially impact a user’s financial well-being.
02
NerdWallet, Bankrate, and Forbes dominate every financial keyword
In general, the top finance keywords are dominated by a small number of high authority domains with over 30,000 referring links.
03
Fintech companies need authority to compete with established banks
Incumbent banks have 30, 40, 50+ years of brand equity and corresponding website backlinks. Fintech startups and challenger banks have to start from scratch.
04
EDU backlinks carry outsized weight for financial authority
Universities - business school blogs, economics department publications, finance research sites Our University and finance research sites are the places you’ll typically find the most trusted sources of information online.
05
Crypto and DeFi content requires specialized publisher access
Crypto, Blockchain and DeFi content is widely regarded as YMYL and so poses the same risks as does health and financial content. Our crypto link building service provides access to blockchain and Web3 publishers.
06
AI financial assistants cite editorially authoritative sources
We have just updated the account that you use for the Financial Editorial Link Building service.
Publisher Network
Finance, Business, and Academic Publishers in Our Network.
Reach most of the publishers that cover each of the segments of the financial media universe - from the tier-1 business publications through to every type of EDU publication that covers students in business school.
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Business & Finance Media
Business Insider, Forbes Contributors Tier-1 business and finance publications reaching investors, CFOs, and financial advisors.
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Fintech & Startup
Tech and fintech editorial Technology and fintech editorial sites covering banking innovation, payments, and financial software.
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EDU / Business Schools
University finance departmentsEDU backlinks University finance departments, business school publications, and academic research. Top trust signals for financial authority.
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Regional Business Press
BizJournals, Gannett BizJournals, Gannett (DR 75-92) Local business publications covering regional economies, as well as national financial markets, real estate finance and banking.
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Personal Finance
Personal finance editorial sites covering budgeting, investing, retirement, and wealth management.
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Crypto & DeFi
Crypto editorial sites Cryptocurrency and blockchain publications covering DeFi, trading, and digital assets. specialized link building
Full finance publisher inventory at serppro.ai/publisher-marketplace.
Pricing
Finance link building pricing.No retainer. No contracts.
Per-placement pricing for finance companies and financial marketing agencies. View our full link building pricing page.link building pricing page.
DR 70+ through DR 92. Discounts are available for high volume purchases to TMCs, Carriers, SaaS, UC and Cable Companies. Please inquire about pricing for a White-label purchase. White-label purchasing ►White-label purchasing →
Proof of Placement
Real editorials on real publications.
We gather these examples from current client campaigns. Each image is taken from a live website, with the URL linked to the corresponding article.
Credit-Back Guarantee
Unfulfilled orders receive full account credit. Your balance is always protected.
Money-Back Guarantee
If we cannot fulfill your placement, you get a full refund. No questions, no fine print.
Index Guarantee
Every placement is verified as indexed by Google. Non-indexed links are replaced at no cost.
12-Month Link Replacement
Links removed within 12 months are replaced on a comparable site. We monitor all links for removals.
FAQ
Finance link building questions answered.
Yes. I understand that Finance is now considered a YMYL (Your Money or Your Life) domain name which raises the bar for the quality of content. To prove the authoritivity of 3rd parties in relation to our content on our site we would need to acquire a large number of quality backlinks from other sources within the Financial Sector including other financial websites, business publications and EDU sites. Unfortunately I’m not sure we’ll be able to achieve this. I’m unsure of the point in even trying to obtain backlinks to provide some level of competitiveness to our financial content, due to the current lack of competitiveness in our financial content versus the established and trusted websites such as NerdWallet, Bankrate and Forbes.
Finance media, business press, EDU business school publications, and regional business journals carry the strongest authority signals for financial content. Link insertions into existing finance articles and guest posts Our finance content link building package includes 1,664 .edu domains with relevant placement options. The business news outlets, finance media, the the regional business journals have the highest authority scores for financial content. We recommend linking to relevant content by inserting links into existing finance articles as well as publishing guest posts on business media sites. Linking posts on business media sites is a good strategy.
Yes. Every fintech business will look to become an expert in a number of fields. A relatively new business with no heritage to fall back on, the objective in relation to a website is to get them ranking for key terms. As with all of our content optimisation projects this can be a major challenge. In addition to SEO within a specific niche (sector/industry) here the target audiences are also finance media and technology sites as well as B2B sector magazines. In order to give Google enough trust factors to list a brand new website in relation to finance terms (thereby helping to reach new customers) rather than an existing high profile bank or financial business.
Yes. Agencies managing financial services clients can outsource link building through SERPpro. White-label link building Yes. If you are an SEO agency that handles financial service type of clients then you may be interested in our link building through SERPpro. We also provide the normal white-label link building service. If you are an agency that also serves clients in the financial services space we can start linking for your clients on SERPpro. We also provide a white-label link building service so that your clients receive all reports and content with your agency branding.
Yes. Digital PR Yes. Digital PR We present our financial and accounting expert as an authority in PR and try to turn them into a real media figure known to the journalists who cover the business & finance media channel. We believe that Digital PR combined with good quality Editorial Link Building to achieve steady link volumes to Authority Sites will have the best impact on YMYL sites.
Both are YMYL verticals that require high quality editorial backlinks. Finance link building is focused on the top Finance publications, business media and business school publications. Healthcare Medical journals, health media and medical school publications. The vetting and quality standards remain the same. Healthcare link building targets medical journals, health media, are identical.Healthcare standards are identical.
Yes. Cryptocurrency, blockchain and DeFi has a significant volume of search engine scrutiny for YMYL (Your Money or Your Life) guidelines. Some publishers also will not allow crypto links to be published in their content. Many finance websites also will not publish content about cryptocurrency. We work with publishers that allow our crypto campaigns and are able to secure traditional finance links. Crypto link building campaigns work alongside traditional finance placements.
Rank movement has been reported for 5-15 new placements on various Finance websites. Fintechs with larger keyword sets for broader terms will need 15-25+ new placements. Start with a small set (5-10) and then assess the movement in rankings before increasing the number of URLs for optimization. Mortgage finance and real estate finance typically require more placements due to greater competition. Also real estate finance keywords can also require higher volumes due to competitive density.real estate finance keywords often density.
The Platform
Every SEO discipline. One platform.
Switch between on-page and off-page. Every feature your team would run a campaign with.
Content Engine
Rank-ready content that sounds human.
Generate articles. Humanize them through the same platform. Every draft gets a content score, AI detection report, and auto-distribution to LinkedIn + Twitter variants.
4,000+ word articles
Content Score /100
Built-in AI detector + humanizer
21-variant social distribution
AI Humanizer
Bypass AI detectors. Keep your voice.
Paste any AI draft. Get a human-scored version back in seconds. Fast mode or maximum mode with auto-re-humanize if detection still reads above 25%.
AI detection score out of 100
Fast or Maximum mode
Auto re-run until clean
Preserves SEO intent and tone
Distribution
One article. 21 social variants.
Every article auto-splits into LinkedIn threads, Twitter posts, and more. No copy-paste. No reformatting. Just publish.
LinkedIn + Twitter variants
Multiple angles per article
Character-length optimized
Hashtag + formatting included
Projects & Analysis
Site analysis + competitor gap.
Attach a project to every campaign. See niche matches, news & authority, local & regional, and competitor gaps in one view.
Niche match + authority filtering
Competitor gap analysis
Local + regional targeting
Content knowledge base per project
Publisher Marketplace
20,250 publishers. Live filters.
Sort by Domain Rank, DA, traffic, category, country, or price. Every site is manually vetted - forbes.com, reuters.com, techcrunch.com, hbr.org, and 20,000 more.
DR 92+ premium sites
40+ countries covered
Dofollow + nofollow filters
Real traffic & category data
Anchor Strategy
Reverse-engineer the winning anchor mix.
Enter a domain and target keyword. We pull the top 10 ranking URLs, analyze every backlink anchor, and show you the distribution that's already winning the SERP.
Top 10 competitor analysis
Full anchor distribution breakdown
Publisher recommendations by niche
PDF export included
Prospect Research
Find every link prospect worth pitching.
Give us keywords. We run Google operators across multiple footprints, dedupe across all runs, and enrich every prospect with DR, traffic, email, and AI-generated pitches.
Unlimited searches, up to 6 keywords per batch
Auto-enrichment (DR, traffic, email)
AI pitch drafting
Sequences & inbox built in
Digital PR
Every live journalist query. One feed.
Every open HARO, SourceBottle, X.com, LinkedIn, and MentionMatch query - live, unlimited, filtered by niche.
Live updates across every source
Every niche covered
6 source integrations
AI pitch drafting + gift-guide tracker
Site Finder
One tool. Nine ways to find anything.
Link prospects, digital PR, journalists, GBPs, affiliate sites, resource pages, roundups, unlinked brand mentions, comparison pages - all from one search.
Web, GBP, and Journalist modes
9 preset strategies built in
Auto-enriched with DR, traffic, and contact data
One-click pitch drafts
Before & After
The team, time, and tools you stop needing.
Stop hiring. Stop juggling tools. Stop waiting weeks for placements.