Financial YMYL sites require authoritative links from leading sources in the finance sector. We specialise in finance editorial link building.
Why Finance Needs Better Backlinks
Everyone knows that links to personal finance articles get scrutinized by Google. But now there’s a bit more chatter online about YMYL and backlinks, so you’re likely wondering what it all means. In short: all YMYL links need to be coming from Editorial sources that are deemed reputable.
In a recent update, Google announced some changes to their YMYL classification. In short, Google’s YMYL (Your Money or Your Life) classification refers to sites that contain content that could potentially impact a user’s financial well-being.
In general, the top finance keywords are dominated by a small number of high authority domains with over 30,000 referring links.
Incumbent banks have 30, 40, 50+ years of brand equity and corresponding website backlinks. Fintech startups and challenger banks have to start from scratch.
Universities – business school blogs, economics department publications, finance research sites Our University business school blogs, economics department publications, and finance research sites are the places you’ll typically find the most trusted sources of information online.
Crypto, Blockchain and DeFi content is widely regarded as YMYL and so poses the same risks as does health and financial content.
We have just updated the account that you use for the Financial Editorial Link Building service.
Publisher Network
Reach most of the publishers that cover each of the segments of the financial media universe – from the tier-1 business publications through to every type of EDU publication that covers students in business school.
Business Insider, Forbes Contributors Business Insider, Forbes Contributors DR 82-92). T1 business and finance publications that reach investors, executives and financial decision makers. High authority for financial services brands.
Tech and fintech editorial Tech and fintech editorial Tech and fintech editorial (DR 60-89) Are you a banking or IT provider interested in reaching your target audience?
University finance departments (DR 70-90+). EDU backlinks University finance departments (DR 70-90+) We have some EDU backlinks we’d like to include in our clients’ link building campaigns. These could include business school publications, economics research blogs or university finance departments.
BizJournals, Gannett BizJournals, GannettBizJournals, Gannett (DR 75-92) Local business publications covering regional economies, as well as national financial markets, real estate finance and banking.
Personal finance editorial Personal finance editorial We welcome article submissions on personal finance, as long as they are no less than 50 words and no more than 75.
Crypto editorial sites (DR 40-70). Cryptocurrency and blockchain publications for specialized link building. Discover Relevant 40-70 DR Crypto editorial sites and start publishing your content in popular cryptocurrency and blockchain publications.
Full finance publisher inventory at serppro.ai/publisher-marketplace.serppro.ai/publisher-marketplace.serppro.ai/publisher-marketplace.
Pricing
Per-placement pricing for finance companies and financial marketing agencies. View our full link building pricing page.link building pricing page.
DR 70+ through DR 92. Discounts are available for high volume purchases to TMCs, Carriers, SaaS, UC and Cable Companies. Please inquire about pricing for a White-label purchase. White-label purchasing ►White-label purchasing →
Proof of Placement
We gather these examples from current client campaigns. Each image is taken from a live website, with the URL linked to the corresponding article.
FAQ
Yes. I understand that Finance is now considered a YMYL (Your Money or Your Life) domain name which raises the bar for the quality of content. To prove the authoritivity of 3rd parties in relation to our content on our site we would need to acquire a large number of quality backlinks from other sources within the Financial Sector including other financial websites, business publications and EDU sites. Unfortunately I’m not sure we’ll be able to achieve this. I’m unsure of the point in even trying to obtain backlinks to provide some level of competitiveness to our financial content, due to the current lack of competitiveness in our financial content versus the established and trusted websites such as NerdWallet, Bankrate and Forbes.
Finance media, business press, EDU business school publications, and regional business journals carry the strongest authority signals for financial content. Link insertions into existing finance articles and guest posts Our finance content link building package includes 1,664 .edu domains with relevant placement options. The business news outlets, finance media, the business press, EDU business school publications, and the regional business journals have the highest authority scores for financial content. We recommend linking to relevant content by inserting links into existing finance articles as well as publishing guest posts on business media sites. Finance media, business press, EDU business school publications, and regional business journals carry the strongest authority signals for financial content. Link insertions into existing finance articles and guest posts Finance media, business press, EDU business school publications, and regional business journals have the highest authority scores for financial content. Linking to relevant content by inserting links into existing finance articles as well as publishing guest posts on business media sites is a good strategy.
Yes. Every fintech business will look to become an expert in a number of fields. A relatively new business with no heritage to fall back on, the objective in relation to a website is to get them ranking for key terms. As with all of our content optimisation projects this can be a major challenge. In addition to SEO within a specific niche (sector/industry) here the target audiences are also finance media and technology sites as well as B2B sector magazines. In order to give Google enough trust factors to list a brand new website in relation to finance terms (thereby helping to reach new customers) rather than an existing high profile bank or financial business.
Yes. Agencies managing financial services clients can outsource link building through SERPpro. White-label link building Yes. If you are an SEO agency that handles financial service type of clients then you may be interested in our link building through SERPpro. We also provide the normal white-label link building service. If you are an agency that also serves clients in the financial services space we can start linking for your clients on SERPpro. We also provide a white-label link building service so that your clients receive all reports and content with your agency branding.
Yes. Digital PR Yes. Digital PR We present our financial and accounting expert as an authority in PR and try to turn them into a real media figure known to the journalists who cover the business & finance media channel. We believe that Digital PR combined with good quality Editorial Link Building to achieve steady link volumes to Authority Sites will have the best impact on YMYL sites.
Both are YMYL verticals that require high quality editorial backlinks. Finance link building is focused on the top Finance publications, business media and business school publications. Healthcare link building is focused on the top Medical journals, health media and medical school publications. The vetting and quality standards remain the same. Healthcare link building targets medical journals, health media, and medical school publications. The vetting and quality standards are identical.Healthcare link building targets medical journals, health media, and medical school publications. The vetting and quality standards are identical.
Yes. Cryptocurrency, blockchain and DeFi has a significant volume of search engine scrutiny for YMYL (Your Money or Your Life) guidelines. Some publishers also will not allow crypto links to be published in their content. Many finance websites also will not publish content about cryptocurrency. We work with publishers that allow our crypto campaigns and are able to secure traditional finance links. Crypto link building campaigns work alongside traditional finance placements.
Rank movement has been reported for 5-15 new placements on various Finance websites. Fintechs with larger keyword sets for broader terms will need 15-25+ new placements. Start with a small set (5-10) and then assess the movement in rankings before increasing the number of URLs for optimization. Mortgage finance and real estate finance typically require more placements due to greater competition. Also real estate finance keywords can also require higher volumes due to competitive density.real estate finance keywords often require higher volumes due to competitive density.
Business Insider Forbes CNNMoney Fox Business Bloomberg BusinessWeek Time Inc NY Times Journal Of Accountancy US News Money CNN Financial Post Credit Karma Investopedia Digital real estate with News websites and finance publications We reach into every business press outlet We are featured on countless EDU sites for business schools Learn how we obtain relevant backlinks that work to increase the authority and visibility of a YMYL site 12-month warranty – no contract obligation
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