Run Backlink Intelligence
TrustScore 4.8 · 58 reviews

Link Building for Finance. Authority That Meets YMYL Standards.

Financial YMYL sites require authoritative links from leading sources in the finance sector. We specialise in finance editorial link building. Fintech link building targets finance and technology publishers. Earn finance backlinks from trusted financial publications.

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Live inventory

Browse finance publishers, live.

Filter by Domain Rank, traffic, and price. Every site is manually vetted for editorial quality, audience fit, and outreach responsiveness.

Why Finance Needs Better Backlinks

Why Finance SEO Demands the Highest-Quality Backlinks.

Everyone knows that links to personal finance articles get scrutinized by Google. But now there’s a bit more chatter online about YMYL and backlinks, so you’re likely wondering what it all means. In short: all YMYL links need to be coming from Editorial sources that are deemed reputable.

01

Google holds financial content to the same standard as medical content

In a recent update, Google announced some changes to their YMYL classification. In short, Google’s YMYL (Your Money or Your Life) classification refers to sites that contain content that could potentially impact a user’s financial well-being.

02

NerdWallet, Bankrate, and Forbes dominate every financial keyword

In general, the top finance keywords are dominated by a small number of high authority domains with over 30,000 referring links.

03

Fintech companies need authority to compete with established banks

Incumbent banks have 30, 40, 50+ years of brand equity and corresponding website backlinks. Fintech startups and challenger banks have to start from scratch.

04

EDU backlinks carry outsized weight for financial authority

Universities - business school blogs, economics department publications, finance research sites Our University and finance research sites are the places you’ll typically find the most trusted sources of information online.

05

Crypto and DeFi content requires specialized publisher access

Crypto, Blockchain and DeFi content is widely regarded as YMYL and so poses the same risks as does health and financial content. Our crypto link building service provides access to blockchain and Web3 publishers.

06

AI financial assistants cite editorially authoritative sources

We have just updated the account that you use for the Financial Editorial Link Building service.

Publisher Network

Finance, Business, and Academic Publishers in Our Network.

01

Business & Finance Media

Business Insider, Forbes Contributors Tier-1 business and finance publications reaching investors, CFOs, and financial advisors.

02

Fintech & Startup

Tech and fintech editorial Technology and fintech editorial sites covering banking innovation, payments, and financial software.

03

EDU / Business Schools

University finance departments EDU backlinks University finance departments, business school publications, and academic research. Top trust signals for financial authority.

04

Regional Business Press

BizJournals, Gannett BizJournals, Gannett (DR 75-92) Local business publications covering regional economies, as well as national financial markets, real estate finance and banking.

05

Personal Finance

Personal finance editorial sites covering budgeting, investing, retirement, and wealth management.

06

Crypto & DeFi

Crypto editorial sites Cryptocurrency and blockchain publications covering DeFi, trading, and digital assets. specialized link building

Proof of placement

Real editorials on real publications.

Screenshots from live campaigns we run for brands, affiliates, and agency partners.

AOL editorial placement
AOLPlaced
MSN editorial placement
MSNPlaced
Nasdaq editorial placement
NasdaqPlaced
Yahoo editorial placement
YahooPlaced
GoBankingRates editorial placement
GoBankingRatesPlaced
Indie Hackers editorial placement
Indie HackersPlaced
Proof

Built for teams that need more than a list of websites.

Verified reviews on Trustpilot

Great value for agencies building at scale.

Very transparent, with incredible customer support. Highly recommend.

ABAustin BenoitTrustpilot

In another stratosphere with link building.

Real results that actually stick. Don't use anyone else, it's that simple.

LMLucas MateoTrustpilot

Good results in the SERPs, month after month.

Great quality at a fair price, with constant communication.

JHJosh HammerTrustpilot

The number one vendor in the market.

Phenomenal quality links, and I will keep being a returning customer.

EEdTrustpilot

Massive ranking gains in a brutal niche.

The results far exceeded my expectations. Real sites with real traffic.

MWMatthew WoodleyTrustpilot

Fast, reliable SEO and great support.

SERPChampion is awesome. Highly recommend working with these guys.

BLBrandon LiebowitzTrustpilot

Our Google ranking improved fast.

Very professional and effective link building. Patrick knows what he is doing.

SSSimon SchmidTrustpilot

One guest post paid for itself in two weeks.

I needed backlinks, but one placement generated a sale within the first two weeks.

TTiborTrustpilot

Penalty revoked within 25 days.

Hired these champs and within 25 days it was done. 200% recommended.

SSSuumit ShahTrustpilot

Real traffic, real relevance.

Great quality links from legit sites, very relevant to my clients' niches.

SSSotiris SotiriadisTrustpilot

Writing and placements are top of class.

I've used a lot of providers. The quality and service here is a class above.

RRyanTrustpilot

A professional, trusted firm.

Extremely reliable and dependable, with excellent communication.

MBMarc BermanTrustpilot

A marketplace that just works.

Great service, good backlink quality, everything runs smoothly.

JGJacob GTrustpilot

Great value for agencies building at scale.

Very transparent, with incredible customer support. Highly recommend.

ABAustin BenoitTrustpilot

In another stratosphere with link building.

Real results that actually stick. Don't use anyone else, it's that simple.

LMLucas MateoTrustpilot

Good results in the SERPs, month after month.

Great quality at a fair price, with constant communication.

JHJosh HammerTrustpilot

The number one vendor in the market.

Phenomenal quality links, and I will keep being a returning customer.

EEdTrustpilot

Massive ranking gains in a brutal niche.

The results far exceeded my expectations. Real sites with real traffic.

MWMatthew WoodleyTrustpilot

Fast, reliable SEO and great support.

SERPChampion is awesome. Highly recommend working with these guys.

BLBrandon LiebowitzTrustpilot

Our Google ranking improved fast.

Very professional and effective link building. Patrick knows what he is doing.

SSSimon SchmidTrustpilot

One guest post paid for itself in two weeks.

I needed backlinks, but one placement generated a sale within the first two weeks.

TTiborTrustpilot

Penalty revoked within 25 days.

Hired these champs and within 25 days it was done. 200% recommended.

SSSuumit ShahTrustpilot

Real traffic, real relevance.

Great quality links from legit sites, very relevant to my clients' niches.

SSSotiris SotiriadisTrustpilot

Writing and placements are top of class.

I've used a lot of providers. The quality and service here is a class above.

RRyanTrustpilot

A professional, trusted firm.

Extremely reliable and dependable, with excellent communication.

MBMarc BermanTrustpilot

A marketplace that just works.

Great service, good backlink quality, everything runs smoothly.

JGJacob GTrustpilot
Guarantees

Every link is covered.

Credit-back guarantee

Unfulfilled orders receive full account credit. Your balance is always protected.

Money-back guarantee

If we cannot fulfil a placement, you get a full refund. No fine print.

Index guarantee

Every placement is verified as indexed by Google, or replaced at no cost.

12-month replacement

Links removed within 12 months are replaced on a comparable site, free.

Case studies

Real stores. Real results.

Brands in competitive niches, from a standing start to full-funnel organic growth. Live data; client names withheld.

From zero to $428,175 in twelve months.

A United States restaurant-equipment eCommerce store, from no organic revenue: buyer-intent keywords first, on-page fixed, then 21 curated SERPpro placements plus 7 earned digital PR links.

Verified clientRestaurant equipment eCommerce · United States · 12-month window
$428,175Client-reported revenue, 12 months from $0
28Links built: 21 curated placements plus 7 earned via digital PR
3,131Monthly search clicks, from near zero
Search visibility · Google Search Console · clicks over the last 12 months
Google Search Console clicks growing from near zero to a new high over twelve months

How the growth was built

  • Buyer-intent first. We mapped the keywords with real purchase intent and targeted those before spending a dollar.
  • On-page fundamentals. Every target page was fixed and aligned to the exact query it was competing for.
  • 21 curated placements. High-traffic, relevant backlinks from SERPpro, each with anchor text optimized for its target page.
  • 7 earned digital PR links. A digital PR push earned 7 editorial links on high-authority publications, the kind of coverage you cannot buy off a menu.
  • Compounding growth. Clicks climbed from near zero to a new high, at an average position of 10.3.
Recommended by AI, not just ranked by Google

Observed across recent queries: the same pages now surface where buyers look.

Google AI Overviews · RecommendedChatGPT · Cited

Results are not guaranteed. SEO outcomes depend on many factors outside any tool's control, including your competition, content, technical health, and search engine updates. SERPpro surfaces the gaps and recommends the optimizations and placements to influence your campaigns positively. It does not guarantee rankings, traffic, or revenue.

100 keywords, all ranking in the top 3.

A United States dance and ballroom shoe store in a niche full of specialist retailers, now the default result for its category.

Shoes ecommerceUnited States · competitive niche · organic search
0keywords ranking in the top 3
0keywords ranked #1 on Google
0queries showing in Google AI Overviews
Keyword rankings by Google position · 100 tracked keywords · SEMrush
5545
#1 · 55#2-3 · 45#4-10 · 0#11-20 · 0

What the rankings show

  • Total top-of-page coverage. All 100 tracked keywords rank in the top 3, and 55 sit at #1.
  • A crowded niche. An established field of specialist retailers, yet this store is the default result for its category.
  • Real traffic. Around 6,936 organic clicks a month from this keyword set alone.
  • Answer-engine visibility. Present in Google AI Overviews for 63 of these queries.
Winning in AI search too

Cited in Google AI Overviews for 63 of its tracked queries, not just ranked in the classic results.

Google AI Overviews · 63 queriesTop 3 · 100 keywords

Positions, search volumes, and AI Overview presence from live SERP tracking (SEMrush, 2026). Keywords hidden for client privacy. Results are not guaranteed and depend on competition, content, technical health, and search updates.

Ranked #1 for 76 keywords in a brutal niche.

A United States jewelry store competing with major brands on some of the highest-volume terms in the category.

Jewelry ecommerceUnited States · highly competitive niche · avg difficulty 31 · organic search
0estimated monthly organic clicks
0keywords ranked #1 on Google
0queries showing in Google AI Overviews
Keyword rankings by Google position · 100 tracked keywords · SEMrush
761310
#1 · 76#2-3 · 13#4-10 · 10#11-20 · 1

What the rankings show

  • Owns the head term. Ranked #1 for its category's highest-volume query, worth roughly 165,000 searches a month.
  • Depth, not one lucky win. 76 keywords at #1 and 89 in the top 3 across the set.
  • A brutal niche. Average keyword difficulty of 31, up against major jewelry brands.
  • Serious traffic. Around 54,794 organic clicks a month from these keywords.
Winning in AI search too

Cited in Google AI Overviews for 69 of its tracked queries, in a niche where brand trust decides the sale.

Google AI Overviews · 69 queries#1 · 76 keywords

Positions, search volumes, and AI Overview presence from live SERP tracking (SEMrush, 2026). Keywords hidden for client privacy. Results are not guaranteed and depend on competition, content, technical health, and search updates.

See what it finds on your site
Integrations

Brands we integrate with.

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More ways to build authority.

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FAQ

Finance link building questions answered.

Do financial websites actually need backlinks to rank?
Yes. I understand that Finance is now considered a YMYL (Your Money or Your Life) domain name which raises the bar for the quality of content. To prove the authoritivity of 3rd parties in relation to our content on our site we would need to acquire a large number of quality backlinks from other sources within the Financial Sector including other financial websites, business publications and EDU sites. Unfortunately I’m not sure we’ll be able to achieve this. I’m unsure of the point in even trying to obtain backlinks to provide some level of competitiveness to our financial content, due to the current lack of competitiveness in our financial content versus the established and trusted websites such as NerdWallet, Bankrate and Forbes.
What types of backlinks work best for finance SEO?
Finance media, business press, EDU business school publications, and regional business journals carry the strongest authority signals for financial content. Link insertions into existing finance articles and guest posts Our finance content link building package includes 1,664 .edu domains with relevant placement options. The business news outlets, finance media, the the regional business journals have the highest authority scores for financial content. We recommend linking to relevant content by inserting links into existing finance articles as well as publishing guest posts on business media sites. Linking posts on business media sites is a good strategy.
Can you build links for fintech startups?
Yes. Every fintech business will look to become an expert in a number of fields. A relatively new business with no heritage to fall back on, the objective in relation to a website is to get them ranking for key terms. As with all of our content optimisation projects this can be a major challenge. In addition to SEO within a specific niche (sector/industry) here the target audiences are also finance media and technology sites as well as B2B sector magazines. In order to give Google enough trust factors to list a brand new website in relation to finance terms (thereby helping to reach new customers) rather than an existing high profile bank or financial business.
Do you offer finance link building for agencies?
Yes. Agencies managing financial services clients can outsource link building through SERPpro. White-label link building Yes. If you are an SEO agency that handles financial service type of clients then you may be interested in our link building through SERPpro. We also provide the normal white-label link building service. If you are an agency that also serves clients in the financial services space we can start linking for your clients on SERPpro. We also provide a white-label link building service so that your clients receive all reports and content with your agency branding.
Can finance link building be combined with digital PR?
Yes. Digital PR Yes. Digital PR We present our financial and accounting expert as an authority in PR and try to turn them into a real media figure known to the journalists who cover the business & finance media channel. We believe that Digital PR combined with good quality Editorial Link Building to achieve steady link volumes to Authority Sites will have the best impact on YMYL sites.
How is finance link building different from healthcare link building?
Both are YMYL verticals that require high quality editorial backlinks. Finance link building is focused on the top Finance publications, business media and business school publications. Healthcare Medical journals, health media and medical school publications. The vetting and quality standards remain the same. Healthcare link building targets medical journals, health media, are identical.Healthcare standards are identical.
Do you support crypto and DeFi link building?
Yes. Cryptocurrency, blockchain and DeFi has a significant volume of search engine scrutiny for YMYL (Your Money or Your Life) guidelines. Some publishers also will not allow crypto links to be published in their content. Many finance websites also will not publish content about cryptocurrency. We work with publishers that allow our crypto campaigns and are able to secure traditional finance links. Crypto link building campaigns work alongside traditional finance placements.
How many links does a finance website need per month?
Rank movement has been reported for 5-15 new placements on various Finance websites. Fintechs with larger keyword sets for broader terms will need 15-25+ new placements. Start with a small set (5-10) and then assess the movement in rankings before increasing the number of URLs for optimization. Mortgage finance and real estate finance typically require more placements due to greater competition. Also real estate finance keywords can also require higher volumes due to competitive density.real estate finance keywords often density.

Build the Authority Your Build the Authority Your Build the Authority Your Financial Brand Needs to Rank.

Editorial placements on vetted publishers, guaranteed and tracked for you.

Get a Finance Link Plan