What is a white-label SEO reseller program?

A business arrangement where your agency sells SEO services (primarily link building and digital PR) to your clients. A fulfillment partner (SERPpro) delivers the work behind the scenes under your agency's branding. Your clients never know a third party is involved.

Is there a contract or minimum commitment?

No contract. No minimum order. No retainer. Single placements from $89. Most agencies start with 5-10 test orders to verify quality before scaling.

How is SERPpro different from other white-label SEO services?

Published per-placement pricing (not contact us). 20,000+ vetted publishers (not scraped write for us lists). 12-month guarantee (not 30-90 days). Restricted niche coverage. 12+ years in market.

Can I manage my own campaigns or do I need to self-serve?

Both options. Self-serve through the publisher marketplace or hand off everything to our managed link building team.

Do you offer SEO reseller packages?

We offer per-placement pricing that you can package however you want. Buy 10 guest posts and 10 link insertions. That is your package. No locked bundles.

What margin do most resellers make?

Depends on your sell price. At SERPpro's published rates, most agencies achieve 40-60% margins. A DR 40+ guest post costs $199 and commonly sells for $400-$600.

Can this work alongside my other white-label SEO packages?

Yes. Many agencies use SERPpro for link building and digital PR fulfillment while handling technical SEO, content, and reporting in-house or through other partners.

Does SERPpro support AI SEO reselling?

Yes. Our editorial link building drives both traditional rankings and AI citations. Agencies offering answer engine optimization can deliver through SERPpro's editorial and Reddit link building.

SEO Reseller Program

White Label SEO Reseller.
The Fulfillment Partner Agencies Actually Trust.

We provide one-off, regular or on-going pre-determined margin services on a consistent basis to quality and volume specifications you agree and our team delivers to. Your clients do not typically engage with our personnel at all and often have no idea we exist in the first place. SERPpro is the backbone, or 'back office', white-label link building platform for other digital agencies looking to resell or "bundled-in" services to their customers.

Join the Reseller Program → See Published Pricing →

SERPpro White Label SEO Reseller Dashboard

12+ Years

In Market

20K+

Publishers

DR 30-92

Full DR Range

Published

Pricing

Full

White-Label

What Agencies Actually Need

We asked 200+ agency partners about their current challenges and pain points. Read on to see their unfiltered, honest feedback.
Here is what they said.

The six things that matter most when choosing a white label SEO reseller program. SERPpro delivers on every one.

Margin Predictability Above Everything

The #1 SEO reseller complaint is surprise pricing. We agree and that is why we are 100% transparent with our pricing for all of our services which are detailed below.

Quality That Does Not Vary

They went from DR 45 last month to DR 25 this month. Your client is beginning to notice.

Complete White-Label Invisibility

Your Reports will carry your company logo. Your company logo will be carried on all of the associated metrics and the associated pages on each of the associated tools (ie.

Scale Without Operational Drag

Every small business we have spoken to wants to have great relationships with their customers and at the same time needs an e Fulfillment vendor that is affordable.

Restricted Niche Coverage

Your next client might be in iGaming, CBD, or finance Your next client might be in iGaming, CBD, or finance Your next client could be in the iGaming, CBD or finance space. Most reseller programs exclude these niche markets.

A Track Record, Not Just a Landing Page

Primary specialism Search marketing Years of experience 12+ Our company was originally founded as SERPchampion and was renamed a few years ago. We have 56 reviews on Trustpilot.

How It Works

Four steps from sign-up todelivering client results.delivering client results.
delivering client results.

Create Your Account

Free. No setup fee. No minimum commitment. Compare prices and browse the latest titles in our publisher marketplace before ordering.publisher marketplace before placing a single order.

Set Your Agency Sell Prices

Our pricing is buy side. You decide the sell side. Agencies always mark up our DR 40+ guest post prices by 2-3 times.

Place Orders Per Client

Add target URLs and keywords and optionally direction ratios. Our algorithm will identify appropriate publishers from a foundation data-set of reputable, quality publisher sites. Link insertions: 1-10 working days. Guest posts: 5-20 working days.Link insertions deliver in 1-10 days.

Deliver White-Label Reports

All placements made through our platform will be logged within your Agency Dashboard. Our reporting functionality also allows you to download, professional and fully branded, reports which you can embed with your own agency logo.

Reseller Margins

Services you can resell.
Your cost. Your margin.

Full per-placement rates: pricing page. Cost breakdown: white-label SEO pricing. Cost breakdown: white-label SEO pricing.pricing page. Cost breakdown: white-label SEO pricing.

Service	Your Cost	Typical Resell Price	Your Margin
Guest Posts DR 30+	$149	$350-$500	$201-$351
Guest Posts DR 50+	$249	$500-$750	$251-$501
Link Insertions DR 30+	$89	$200-$350	$111-$261
Link Insertions DR 50+	$149	$350-$500	$201-$351
Digital PR Boost	$4,000	$6,000-$8,000	$2,000-$4,000
EDU Backlinks	Custom	Custom + markup	Varies

Volume pricing: deposit bonus credits Volume pricing: deposit bonus credits Deposit bonus credits help you buy more at higher monthly volumes. $5K deposit: +$1K bonus $10K: +$2K $20K: +$4K

How We Compare

SERPpro vs other
reseller programs.

For a full comparison: For a full comparison see the SEO reseller program guide. guide. guide.

Feature	SERPpro	Fat Joe	The HOTH	SEOReseller
Publisher network	20,000+ vetted	Large	Large	Medium
Pricing model	Per-placement, published	Per-placement	Per-service	Monthly packages
White-label	Full (zero attribution)	Full	Full	Full
Link guarantee	12 months	90 days	Varies	Varies
Restricted niches	Yes (iGaming, CBD, etc.)	Limited	Limited	Limited
Digital PR	Yes ($4K-$11K)	Yes	Yes	No
EDU backlinks	Yes (1,664 .edu domains)	No	No	No
AI SEO services	Yes	No	Limited	No
Years in market	12+	12+	10+	10+

FAQ

Frequently asked
questions.

Become a Partner Offer SEO services to your clients. We mean the good stuff like link building and digital PR. We’ll do the heavy lifting as your fulfillment partner, SERPpro. Your clients will never know the difference.

FREE on every contract | FREE on every minimum order | FREE on every retainer We believe media buying should be easy. Our Single Place Ad-Buy offer begins at $89. Most media agencies require a minimum of 5 to 10 test ad buys to ensure their promises are fulfilled.

Link building rates per link We’ve made our rates transparent, without requiring a phone call. We now have a wider range of link volume levels to fit a greater variety of budgets. More than 20,000 real, quality publisher sites in our system (no “write for us” scraped from other blogs). A full-year guarantee on all links (longer than any other SEO company, as average guarantees in the SEO space are 30 to 90 days). Some niches and individual programs have restrictions, so not every client will be eligible for every program. We’ve been building quality links since 2006. For more details on our white-label link building programs, see here.white-label link building page.

Both. Self-serve via the publisher marketplace or hand everything over to our managed link building team.publisher marketplace or hand off everything to our managed link building team.

Our SEO reseller pricing is per placement and you can buy only what you need for each of your clients. Want to buy 10 guest posts and 10 link insertions? No problem! We won’t force you to purchase in some minimum bundle because you know your client’s budget and requirements. See our SEO reseller packages for all the details. Want to buy 10 guest posts and 10 link insertions. That is your package. No locked bundles. See SEO reseller packages for more details.guest posts and 10 link insertions. That is your package. No locked bundles. See SEO reseller packages for more details.

DR Margins Vary by Your Sell Price DR margins vary depending on the sell price you choose. In reality, all of our reselling partners have found DR margins to be quite profitable. Based on our pricing, DR margins should fall within the 40-60% margin range. So, a DR 40+ guest post that we charge $199 can be sold for $400 – $600. Find all of the pricing information in our SEO reseller pricing breakdown. SEO reseller pricing breakdown.SEO reseller pricing breakdown.

Yes. Many of our clients use SERPpro in conjunction with other SEO tools as part of a hybrid SEO strategy: - Fulfilling link building and digital PR requests - In-house or via an agency for technical SEO, content and reporting. Find out more about our white-label SEO packages.white-label SEO packages.

Yes. Our editorial link building Yes. Our editorial link building Yes. Our editorial link building gets your website ranked in Search Engines as well as AI ranked in the Answer Engines. We recommend Agencies looking to offer answer engine optimization services to their clients look at getting editorial and/or Reddit links through SERPpro. We can deliver answer engine optimization through our editorial and Reddit link building.answer engine optimization can deliver through SERPpro's editorial and Reddit link building.

White Label SEO Reseller.
The Fulfillment Partner Agencies Actually Trust.