Link Building for Local Businesses

Link Building for Local Businesses. Geographic Authority That Drives Local Rankings.

More on Google Local The amount of links to a website that are relevant to a local search, and the fact that a website dominates the local search results, are strong indicators of that website’s relevance to that specific geography. Price of local link building from $89 per placement.

Get a Local Link Plan → View Pricing →
SERPpro Publisher Marketplace for Local Businesses
329
Regional Outlets
DR 30-92
Full DR Range
5-20 days
Turnaround
12 mo
Guarantee
MSN DR 94· USA Today DR 92· NY Post DR 91· VentureBeat DR 89· Yale .edu DR 90+· Columbia University DR 90+· Architectural Digest DR 87· Epicurious DR 85· NYU DR 90+· BizJournals DR 80+· Berkeley .edu DR 90+· Gannett Regional Press DR 75+· MSN DR 94· USA Today DR 92· NY Post DR 91· VentureBeat DR 89· Yale .edu DR 90+· Columbia University DR 90+· Architectural Digest DR 87· Epicurious DR 85· NYU DR 90+· BizJournals DR 80+· Berkeley .edu DR 90+· Gannett Regional Press DR 75+·

Why It Matters

Why Local Businesses Why Local Businesses Why Local Businesses Need Backlinks to Rank Locally.

The top 3 businesses in your city currently have: 1. Reviews with editorial backlinks from news sites in your local community 2. No organic search listings for this term anymore Businesses with actual geographic authority from publishers where reviews can have backlinks are leading the pack.

01

GBP optimization alone is not enough

It looks like the Google local algorithm has updated the ranking factors for the local pack.

02

"Near me" queries are dominated by businesses with authority

Every plumber, dentist, lawyer and restaurant in your city is competing for the same “near me” keywords. On-page SEO doesn’t matter in these situations. Instead, the authority signals from local and regional publications are what.

03

Regional press backlinks carry geographic authority

A backlink from the Dallas Morning News is a vote to Google that your business is relevant to Dallas and the Dallas MSA. A backlink to your site from a random national blog isn’t.

04

Local directories are not enough for competitive markets

A year or so ago, I still suggested using tools like Yelp, and the Yellow Pages, or even services that helped obtain citations.

05

Service area businesses compete across multiple cities

If you’re a multi-city business – a company with physical locations in different cities that offer different types of products and services in each market (e.g.

06

AI search is answering local queries

For Google AI Overviews for search results like “best accounting service in Chicago” we rely on editorial sources about a region.

Our Network

Local and Regional Publishers in Our Network.

329 regional newspapers and websites, BizJournals publications in more than 40 metros, community-based online media outlets and websites covering every vertical and industry of local businesses.

●

Regional Newspapers (Gannett / USA Today Network)

DR 75-92. More than 329 outlets across all of the major markets in the US. The strongest geographic signals available for the local business.

●

Business Journals (BizJournals)

Reach DR 80+ relevant business audiences across 40+ cities through city-specific publications. Ideal for companies that have a significant local customer base or target B2B customers with high purchasing power.

●

Community Editorial

DR 30-55. Hyper-local sites, neighborhood blogs and city guides These are the most local links you can get for a website focused on a particular neighborhood or suburb.

●

Health & Professional Media

DR 50-75. Vertical publications for dental practices, law firms, medical practices DR 50-75. Vertical publications for dental practices, law firms, medical practices DR 50-75. For: Dental practices, law firms, medical practices and other professional service businesses.

●

EDU / Academic

DR 70-90+. EDU links can often be found in local university publications or on the websites of universities and other educational institutions and are an important factor in a region’s authority.

Browse by city, DR, and niche in the publisher marketplace.publisher marketplace.publisher marketplace.

Industries

Local Businesses We Serve.

●

Dental Practices

●

Law Firms

●

Medical Practices

●

Real Estate Agents

●

Home Services (Plumbing, HVAC, Roofing)

●

Restaurants & Hospitality

●

Auto Dealerships & Repair

●

Financial Advisors

●

Multi-Location Franchises

Pricing

Per-Placement Pricing. No Retainer. No Lock-In.

Link insertions from $89. Full pricing page.

FOUNDATION
Local Backlink - DR 30+
$149
per placement
  • DR 30+ regional publisher
  • 1,000-word original article
  • 1 contextual dofollow link
  • Geographic targeting
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →
GROWTH - MOST POPULAR
Local Backlink - DR 40+
$199
per placement
  • DR 40+ regional publisher
  • 1,000-word original article
  • 1 contextual dofollow link
  • Geographic targeting
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →
AUTHORITY
Local Backlink - DR 50+
$249
per placement
  • DR 50+ regional publisher
  • 1,000-word original article
  • 1 contextual dofollow link
  • Geographic targeting
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →
ELITE
Local Backlink - DR 60+
$299
per placement
  • DR 60+ regional publisher
  • 1,000-word original article
  • 1 contextual dofollow link
  • Geographic targeting
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →

Proof of Placement

Real editorials on
real publications.

Screenshots from live placements. Every link lands on a real editorial page.

Editorial placement screenshot
Editorial placement screenshot
Editorial placement screenshot
Editorial placement screenshot
Editorial placement screenshot
IndieHackers placement
Editorial placement
Nasdaq placement
Editorial placement screenshot
Editorial placement screenshot
Editorial placement screenshot
Editorial placement screenshot
Credit-Back Guarantee
Unfulfilled orders receive full account credit.
Money-Back Guarantee
If we cannot fulfill your placement, you get a full refund.
Index Guarantee
Every placement is verified as indexed by Google.
12-Month Link Replacement
Links removed within 12 months are replaced on a comparable site.

FAQ

Local Link Building
Questions Answered.

Yes. This also includes GBP categories and rankings, as well as overall site authority. Relevant backlinks from local online publications can increase visibility of your business listing in the local pack, as well as improve the ranking for organic search terms.

Regional newspapers, local business journals, community editorial sites and your industry vertical publications. Location is more important than DR for local search results.

Yep! We can target specific markets for the publishers that will reach your desired audience. So a business in Dallas will want to reach a DFW audience whereas a business in Miami will want to reach South Florida.

5-8 placements from regional and niche publishers. Competitive metros may need 10-15.

Yes. Agencies can Yes. Agencies can Yes. Agencies can outsource local link building through SERPpro. White-label reporting available. through SERPpro. White-label reporting available. through SERPpro. White-label reporting available.

Yes. Local digital PR Yes. Local digital PRYes. We localise the digital PR to target the local reporter and this gets featured in the local publication which brings in media coverage along with the relevant backlinks.

Yes. Link insertions Yes. Link insertions Yes. Link insertions in existing regional press articles offer faster turnaround at lower cost.

Dominate Your Local Market.

Newspapers, by region (329) Business journals in 40+ metros Community news sites in virtually every major city in the US Authority in important geographic search areas gives you local SEO power and a dominant local pack ranking.

Get a Local Link Plan → View Pricing →
12+ years in market 12-month replacement guarantee AI tracking included