For in-house eCommerce SEO

Know which store pages deserve link budget next.

Your category and product pages compete with Amazon and every store in your niche. SERPpro finds the backlink gaps holding your money pages back, maps anchors to each target page, and tracks what moves after links go live.

Live inventory

Browse shopping publishers, live.

Filter by Domain Rank, traffic, and price. Every site is manually vetted for editorial quality, audience fit, and outreach responsiveness.

Comparing your options? Explore the marketplace of vetted sites, proof of what we do, and editorial placements.

Why eCommerce Is Different

Why eCommerce Link Building Requires a Different Playbook.

Every link building campaign shares the same underlying fundamentals. With e-commerce, however, there are a number of rules that need to be adapted or changed.

01

Product and category pages need direct backlinks, not just blog links

The majority of link building firms out there are only building links to your blog, and then just hoping that the authority they are building with these links will trickle down and pass through to your product pages via other links.

02

You are competing against Amazon, Walmart, and VC-backed DTC brands

Fun fact - the majority of the top 3 results for what looks to be every product intent keyword we check have thousands of referring domains to play with.

03

Product roundups and listicles drive both links and referral traffic

Some search terms we’d like to rank for and why: Search terms like Best running shoes 2026 or Top kitchen appliances under $200 have high purchase intent, and we see them searched by lots of people.

04

Seasonal campaigns need fast turnaround link building

Black Friday, holiday gift guides and seasonal product launches occur only once per year. The benefits of ranking for relevant terms during these periods are therefore limited to one 30 day period annually.

05

Google scrutinizes commercial pages more heavily under E-E-A-T

We wrote in the past that your Product and Money pages are considered by Google as YMYL (Your Money or Your Life) pages. Thus, they have to respect specific rules to achieve better SEO results.

06

AI shopping assistants surface brands with editorial authority

When you search on Google Shopping or ask ChatGPT for a product recommendation, Google Shopping AI and ChatGPT for consumer products surface products from articles that were curated by editorial lists.

Publisher Network

Consumer and eCommerce publishers in our network.

01

Architectural Digest, Epicurious

DR 85-87. Premium lifestyle magazines reaching affluent consumers. Ideal for luxury, home, and food eCommerce brands.

02

Business Insider, Forbes Contributors

DR 82-92. Consumer publications, retail business, and financial media covering the direct-to-consumer industry.

03

Gannett / USA Today Network

DR 75-92. Regional newspaper sites with e-commerce, living, and product review sections.

04

Category-specific editorial sites

DR 50-70. Vertical editorial sites covering fitness, pet care, home improvement, and other consumer categories.

05

VentureBeat, TechRepublic

DR 86-89. Technology outlets reaching eCommerce brands in software, electronics, and SaaS applications.

06

UK, EU, LATAM outlets

DR 40-80. International consumer publications across 40+ countries for global eCommerce expansion.

Proof of placement

Real editorials on real publications.

Screenshots from live campaigns we run for brands, affiliates, and agency partners.

AOL editorial placement
AOLPlaced
MSN editorial placement
MSNPlaced
Nasdaq editorial placement
NasdaqPlaced
Yahoo editorial placement
YahooPlaced
GoBankingRates editorial placement
GoBankingRatesPlaced
Indie Hackers editorial placement
Indie HackersPlaced
Proof

Built for teams that need more than a list of websites.

Great value for agencies building at scale.

Very transparent, with incredible customer support. Highly recommend.

ABAustin BenoitTrustpilot

In another stratosphere with link building.

Real results that actually stick. Don't use anyone else, it's that simple.

LMLucas MateoTrustpilot

Good results in the SERPs, month after month.

Great quality at a fair price, with constant communication.

JHJosh HammerTrustpilot

The number one vendor in the market.

Phenomenal quality links, and I will keep being a returning customer.

EEdTrustpilot

Massive ranking gains in a brutal niche.

The results far exceeded my expectations. Real sites with real traffic.

MWMatthew WoodleyTrustpilot

Fast, reliable SEO and great support.

SERPpro is awesome. Highly recommend working with these guys.

BLBrandon LiebowitzTrustpilot

Our Google ranking improved fast.

Very professional and effective link building. Patrick knows what he is doing.

SSSimon SchmidTrustpilot

One guest post paid for itself in two weeks.

I needed backlinks, but one placement generated a sale within the first two weeks.

TTiborTrustpilot

Penalty revoked within 25 days.

Hired these champs and within 25 days it was done. 200% recommended.

SSSuumit ShahTrustpilot

Real traffic, real relevance.

Great quality links from legit sites, very relevant to my clients' niches.

SSSotiris SotiriadisTrustpilot

Writing and placements are top of class.

I've used a lot of providers. The quality and service here is a class above.

RRyanTrustpilot

A professional, trusted firm.

Extremely reliable and dependable, with excellent communication.

MBMarc BermanTrustpilot

A marketplace that just works.

Great service, good backlink quality, everything runs smoothly.

JGJacob GTrustpilot

Great value for agencies building at scale.

Very transparent, with incredible customer support. Highly recommend.

ABAustin BenoitTrustpilot

In another stratosphere with link building.

Real results that actually stick. Don't use anyone else, it's that simple.

LMLucas MateoTrustpilot

Good results in the SERPs, month after month.

Great quality at a fair price, with constant communication.

JHJosh HammerTrustpilot

The number one vendor in the market.

Phenomenal quality links, and I will keep being a returning customer.

EEdTrustpilot

Massive ranking gains in a brutal niche.

The results far exceeded my expectations. Real sites with real traffic.

MWMatthew WoodleyTrustpilot

Fast, reliable SEO and great support.

SERPpro is awesome. Highly recommend working with these guys.

BLBrandon LiebowitzTrustpilot

Our Google ranking improved fast.

Very professional and effective link building. Patrick knows what he is doing.

SSSimon SchmidTrustpilot

One guest post paid for itself in two weeks.

I needed backlinks, but one placement generated a sale within the first two weeks.

TTiborTrustpilot

Penalty revoked within 25 days.

Hired these champs and within 25 days it was done. 200% recommended.

SSSuumit ShahTrustpilot

Real traffic, real relevance.

Great quality links from legit sites, very relevant to my clients' niches.

SSSotiris SotiriadisTrustpilot

Writing and placements are top of class.

I've used a lot of providers. The quality and service here is a class above.

RRyanTrustpilot

A professional, trusted firm.

Extremely reliable and dependable, with excellent communication.

MBMarc BermanTrustpilot

A marketplace that just works.

Great service, good backlink quality, everything runs smoothly.

JGJacob GTrustpilot
Guarantees

Every link is covered.

Credit-back guarantee

Unfulfilled orders receive full account credit. Your balance is always protected.

Money-back guarantee

If we cannot fulfil a placement, you get a full refund. No fine print.

Index guarantee

Every placement is verified as indexed by Google, or replaced at no cost.

12-month replacement

Links removed within 12 months are replaced on a comparable site, free.

Case studies

Real stores. Real results.

Brands in competitive niches, from a standing start to full-funnel organic growth. Live data; client names withheld.

From zero to $428,175 in twelve months.

A United States restaurant-equipment eCommerce store, from no organic revenue: buyer-intent keywords first, on-page fixed, then 21 curated SERPpro placements plus 7 earned digital PR links.

Verified clientRestaurant equipment eCommerce · United States · 12-month window
$428,175Client-reported revenue, 12 months from $0
28Links built: 21 curated placements plus 7 earned via digital PR
3,131Monthly search clicks, from near zero
Search visibility · Google Search Console · clicks over the last 12 months
Google Search Console clicks growing from near zero to a new high over twelve months

How the growth was built

  • Buyer-intent first. We mapped the keywords with real purchase intent and targeted those before spending a dollar.
  • On-page fundamentals. Every target page was fixed and aligned to the exact query it was competing for.
  • 21 curated placements. High-traffic, relevant backlinks from SERPpro, each with anchor text optimized for its target page.
  • 7 earned digital PR links. A digital PR push earned 7 editorial links on high-authority publications, the kind of coverage you cannot buy off a menu.
  • Compounding growth. Clicks climbed from near zero to a new high, at an average position of 10.3.
Recommended by AI, not just ranked by Google

Observed across recent queries: the same pages now surface where buyers look.

Google AI Overviews · RecommendedChatGPT · Cited

Results are not guaranteed. SEO outcomes depend on many factors outside any tool's control, including your competition, content, technical health, and search engine updates. SERPpro surfaces the gaps and recommends the optimizations and placements to influence your campaigns positively. It does not guarantee rankings, traffic, or revenue.

100 keywords, all ranking in the top 3.

A United States dance and ballroom shoe store in a niche full of specialist retailers, now the default result for its category.

Shoes ecommerceUnited States · competitive niche · organic search
0keywords ranking in the top 3
0keywords ranked #1 on Google
0queries showing in Google AI Overviews
Keyword rankings by Google position · 100 tracked keywords · SEMrush
5545
#1 · 55#2-3 · 45#4-10 · 0#11-20 · 0

What the rankings show

  • Total top-of-page coverage. All 100 tracked keywords rank in the top 3, and 55 sit at #1.
  • A crowded niche. An established field of specialist retailers, yet this store is the default result for its category.
  • Real traffic. Around 6,936 organic clicks a month from this keyword set alone.
  • Answer-engine visibility. Present in Google AI Overviews for 63 of these queries.
Winning in AI search too

Cited in Google AI Overviews for 63 of its tracked queries, not just ranked in the classic results.

Google AI Overviews · 63 queriesTop 3 · 100 keywords

Positions, search volumes, and AI Overview presence from live SERP tracking (SEMrush, 2026). Keywords hidden for client privacy. Results are not guaranteed and depend on competition, content, technical health, and search updates.

Ranked #1 for 76 keywords in a brutal niche.

A United States jewelry store competing with major brands on some of the highest-volume terms in the category.

Jewelry ecommerceUnited States · highly competitive niche · avg difficulty 31 · organic search
0estimated monthly organic clicks
0keywords ranked #1 on Google
0queries showing in Google AI Overviews
Keyword rankings by Google position · 100 tracked keywords · SEMrush
761310
#1 · 76#2-3 · 13#4-10 · 10#11-20 · 1

What the rankings show

  • Owns the head term. Ranked #1 for its category's highest-volume query, worth roughly 165,000 searches a month.
  • Depth, not one lucky win. 76 keywords at #1 and 89 in the top 3 across the set.
  • A brutal niche. Average keyword difficulty of 31, up against major jewelry brands.
  • Serious traffic. Around 54,794 organic clicks a month from these keywords.
Winning in AI search too

Cited in Google AI Overviews for 69 of its tracked queries, in a niche where brand trust decides the sale.

Google AI Overviews · 69 queries#1 · 76 keywords

Positions, search volumes, and AI Overview presence from live SERP tracking (SEMrush, 2026). Keywords hidden for client privacy. Results are not guaranteed and depend on competition, content, technical health, and search updates.

Integrations

Brands we integrate with.

Search Console
Analytics 4
Claude
ChatGPT
Telegram
Slack
Explore SERPpro

More ways to build authority.

FAQ

eCommerce Link Building Questions Answered.

Can you build links directly to product pages, not just blog posts?
Yes We offer product links, category links and collection links, and do not limit links to blog content. For example, if a publication were to do an editorial product roundup or review, the backlink would link directly to the product URL you provide.
What types of eCommerce sites do you work with?
We accept the following ecommerce platforms: Shopify WooCommerce BigCommerce Magento Any other custom or specialised store platforms. We do not adapt our link building campaigns to the website platform. We have multiple other clients that also operate ecommerce websites, and we can help you to easily rebrand our service into one of your own agency campaigns. Explore our white-label ecommerce link building service.white-label link building service.
Do you support product roundup and listicle placements?
Yes. We’ve done several product placements in “best of” and “top picks” articles on various editorial sites and we think this is one of the highest ROI eCommerce link building tactics. The benefits of this approach are: High quality backlinks that pass authority from respected sites to your own site Brand mentions that enhance your reputation and help people remember your brand Referral traffic as people compare products across different websites.
How does eCommerce link building help with Google Shopping rankings?
Back in January, we shared with you that Google Shopping would begin to use site review tags. Now, it appears that this has come to fruition with site review tags being a part of Google Shopping as well as possibly a trust metric of your domain for ranking purposes in Google Shopping. One way to get these tags as well as improve the trust of your domain is with editorial backlinks. Many large authoritative brands have robust backlink profiles that not only strengthen their domain, but now seem to reward them in terms of being ranked higher in Google Shopping. Something that we’ve noticed recently is that for the same keyword phrases these brands would be ranked highly in organic search, so now they’re ranked high in Google Shopping as well.
Can you build links for seasonal eCommerce campaigns?
SEO: Seasonal & Event-driven Link Building Our typical turnaround time is 5-20 days, which provides ample opportunity for seasonal and event-driven link building campaigns to coincide with critical events such as Black Friday and holiday gift guides, as well as back-to-school and product launches. It is important to start looking to optimize SEO for a seasonal campaign 60-90 days prior to the peak event in order to get the maximum value from the optimization efforts and to have sufficient time to impact search rankings and subsequently revenue.
How many links does an eCommerce site need per month?
Ad placement rules for product pages, category pages and blog content of eCommerce websites vary largely depending on the competitive intensity of the niche. In general we see that most of the websites we work on have around 8-15 editorial ad placements per month. In highly competitive niche(s) where a smaller eCommerce shop is competing head on with larger retailers like Amazon, Walmart or similar this number can sometimes exceed 20. We would recommend starting with 8-10 ad placements in your ad server for initial testing.
Do you also offer eCommerce digital PR?
Yes. Our eCommerce PR service helps bring to life your products and brand stories to journalists on influential consumer media sites. Generally a more SEO favourable Digital PR campaign will yield a higher DR ranking in mainstream media. Many of our eCommerce clients are combining editorial link building with digital PR to achieve the best possible media coverage.digital PR for maximum coverage.
Is there a minimum order or contract for eCommerce link building?
NO MINIMUMS | NO CONTRACTS | NO RETAINER NEEDED We'll begin with a single SERP placement and you can always increase the number of placements in the future based on the actual number of results the system can deliver for your specific campaign. Our volume pricing is also available via our deposit bonus program. Please also view our SaaS link building and B2B link building services for other niches.deposit bonus program. Also see verticals.

Build Authority for Your eCommerce Brand.

Editorial placements on vetted publishers, guaranteed and tracked for you.

Get an eCommerce Link Plan