8-800 million weekly active users; 2.5 billion daily prompts. ChatGPT opens doors to reach hundreds of millions of new customers and recommend your brand when they ask about the best products and services.
How ChatGPT Selects Sources
ChatGPT uses a large variety of input features that it was trained on in its huge datasets in addition to real-time web search results. Understanding these features and what they look for can give users much more predictable results.
Data source My training data is based on a corpus that has been created based on web data, primarily from an aggregated set of sources across the web.
I’m looking at Wikipedia a lot – 47.9% of the time to be exact. Brands with a Wikipedia page are more likely to have their Wikipedia page referenced in the answers to our factual and comparison search results.
ChatGPT’s search mode displays real time web search results. The real time web search results are derived from the search engines.
As with any AI model, primary sources ChatGPT deems reliable and trustworthy as well as those it doesn’t include are listed below.
When describing your brand to ChatGPT you will want to give a little information about your business.
We train ChatGPT on a vast corpus of text that includes Reddit as well as other sources. Wherever possible we search the specified Reddit subreddits to gather insight to the conversations that are taking place around your brand.
Platform Comparison
Understanding the differences between ChatGPT and Perplexity Optimizing for ChatGPT vs Perplexity The key to success is to understand the differences between ChatGPT and Perplexity.
| Factor | ChatGPT | Perplexity |
|---|---|---|
| Market Share | ~70% of AI search | 780M+ monthly queries |
| Citation Style | Selective (2-5 sources) | Generous (6.61 avg) |
| Wikipedia Bias | 47.9% of factual citations | Low |
| Reddit Bias | Moderate | 46.7% of top citations |
| Freshness Preference | Moderate | Very high |
| Conversion Rates | Growing | Highest for B2B/SaaS |
Both platforms benefit from editorial link building and digital PR Both platforms benefit from Editorial Link Building and Digital PR. A full cross-platform strategy is available on our AI SEO services page.AI SEO services page.
The Playbook
Get listed in ChatGPT for brand visibility Getting listed for your business or organisation in ChatGPT so that it appears in relevant user queries is an increasingly important marketing channel that can be further fueled by other marketing channels. This Playbook explores the conditions for a successful listing, identifies potential suppliers, and provides recommendations for how to use the Playbook as part of your marketing campaigns.
Build editorial authority through link building and digital PR Gain editorial authority through link building and digital PR Build authority of editorial links through link building and digital PR.
Original statistics become part of ChatGPT's knowledge base. Data-driven PR This data is what ChatGPT learns from. Data-driven PRPrimary research to feed into the statistics that ChatGPT learns.
Organization schema, Wikipedia page (if exists), Crunchbase, G2/Capterra reviews, LinkedIn company page. I'd love to get to know you better!
Check your robots.txt file, as this could potentially be blocking GPTBot. If it is, ChatGPT won’t be able to crawl and index your site to pull through relevant and fresh content for search results.
ChatGPT heavily weights academic and institutional sources. EDU backlinks ChatGPT considers academic and institutional sources heavily. EDU backlinks Legitimacy sources for ChatGPT - Academic and institutional ChatGPT considers more legitimacy to academic and institutional sources.
We train ChatGPT on a wide variety of websites including but not limited to, a huge amount of content from Reddit.
How SERPpro Delivers
Every component in Amplitude's technology stack affects ChatGPT. Here are the factors that determine the input ChatGPT receives when suggesting actions.
A huge dataset from more than 20,000 publishers around the world. Every time a publisher mentions us in an article, we instantly gain a ton of new training data for ChatGPT.
Earned media is media that has been created to generate editorial coverage and pick-ups from journalists. And as we all know, journalist-generated content is some of the most trusted media.
Ranking of 1,664 .edu domains by ChatGPT's Artificial Intelligence: Source institutions cited by ChatGPT to evaluate institutional trust.
I was trained on a diverse set of texts from across the internet, which includes Community signals. We also scan subreddits for conversations about your brand.
Bring your stats to life in ChatGPT We've populated a knowledge base with hundreds of interesting statistics. Now, with a simple association to your brand, any relevant stat will be displayed every time ChatGPT answers.
Full AI SEO services Artificial Intelligence (AI) SEO Full AI SEO services utilizing all the leading artificial intelligence technologies such as ChatGPT, Perplexity, Google AI Overviews and Large Language Models (LLM).
Proof of Placement
Screenshot of a live ad, real-life conversation. Every editorial link built from this content will help train AI models like ChatGPT, so that they can answer your questions more accurately over time.
FAQ
Yes. The recommended results are generated based on the training data and the search results from this moment. All the above mentioned parameters are valid in this flow: - As an editorial policy - Providing more context for entities - Proper formatting of content All are relatively well-understood and can be tweaked for better results.
ChatGPT SEO is one component. AI SEO services ChatGPT SEO is just one aspect of our new AI SEO services that now cover the following: ChatGPT SEO All other AI platforms such as Perplexity, Google AI Overviews, Gemini and Copilot.Perplexity, Google AI Overviews, Gemini, and Copilot.
Yes. ChatGPT's real-time search retrieves organically-ranking pages. Link building Yes. ChatGPT’s real-time search searches organic result pages. Link building ChatGPT has been updated to perform a real-time search of the web and return the results of the organic search. And in a move that was perhaps unexpected, but certainly not surprising, the links that were once used in an attempt to generate backlinks for Search Engine Optimisation (SEO) and improve the search engine rankings of websites are being used to source the citations that ChatGPT uses in its responses.
Yes. Agencies outsource AI SEO through SERPpro with full white-label Yes. Agencies can outsource AI SEO to SERPpro with full white-label branding for clients. All reporting and deliverables can be fully branded under your agency name.
ChatGPT has 800M+ weekly users. SERPpro can help increase your site’s visibility to play a role in training data, making sure the entity signals on your site are correct and also helping increase your site’s editorial authority to in turn ensure a large data footprint and thereby get your brand named when users query ChatGPT.
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