Editorial Link Building. Real Content. Real Sites. Real Authority.

Real content on real sites with real audiences. Editorials links only, no link farms or PBNs. vetted & authoritative publishers.

Why Editorial Link Building

Why Editorial Link Building Outperforms Every Other Tactic.

Google has long said that paid links on link farms were highly discounted. Now they say they prefer to actual paid links on the link farm, so this practice should carry at least a slightly reduced penalty.

01

Google's link spam systems target non-editorial placements first

A discussion I was invited to on Google Plus started off with a question that was clearly asked in frustration. The original poster wanted to know why “good” links weren’t returning in the search results.

02

AI search engines only cite sources they trust

While similar to ChatGPT, Perplexity and Google AI Overviews generate results based on gathering the answers from various sources that are deemed credible from across the web.

03

Editorial links build brand awareness alongside rankings

So many people read about "getting backlinks from VentureBeat" or "getting a link from the local paper." A link from VentureBeat or the local paper isn’t about SEO. It’s about branding.

04

Non-editorial links decay faster and get deindexed more often

Link farms are websites that sell links. They tend to get burned by algorithm updates, get penalty notifications from the search engines, or fail to renew their domain registrations.

05

Topical authority requires topically relevant editorial coverage

A SaaS business that has links from VentureBeat and TechRepublic must be an authority in its space. And third-party sources like these are exactly what Google has in mind when it talks about E-E-A-T.

06

Your competitors' best links are editorial, not purchased

Open Link Explorer and check the backlinks of the top 3 results for one of your competitive keywords. As you can see here, the links actually contributing to this ranking are real -- media sites, newspapers, trade publications and more.

Publisher Network

Editorial Publishers. Every One Vetted.

01

MSN, USA Today, NY Post

DR 91-94

Weighing it up? Take a look at the marketplace of vetted sites and proof of what we do.

02

VentureBeat, TechRepublic

DR 86-89

03

Yale, Columbia, NYU, Berkeley

DR 90+

04

Gannett, BizJournals, Tribune

DR 75-82

05

Vertical-specific editorial sites

DR 55-75

06

UK, EU, LATAM, Asia outlets

DR 40-80

Proof of placement

Real editorials on real publications.

Screenshots from live campaigns we run for brands, affiliates, and agency partners.

AOL editorial placement
AOLPlaced
MSN editorial placement
MSNPlaced
Nasdaq editorial placement
NasdaqPlaced
Yahoo editorial placement
YahooPlaced
GoBankingRates editorial placement
GoBankingRatesPlaced
Indie Hackers editorial placement
Indie HackersPlaced
Proof

Built for teams that need more than a list of websites.

Great value for agencies building at scale.

Very transparent, with incredible customer support. Highly recommend.

ABAustin BenoitTrustpilot

In another stratosphere with link building.

Real results that actually stick. Don't use anyone else, it's that simple.

LMLucas MateoTrustpilot

Good results in the SERPs, month after month.

Great quality at a fair price, with constant communication.

JHJosh HammerTrustpilot

The number one vendor in the market.

Phenomenal quality links, and I will keep being a returning customer.

EEdTrustpilot

Massive ranking gains in a brutal niche.

The results far exceeded my expectations. Real sites with real traffic.

MWMatthew WoodleyTrustpilot

Fast, reliable SEO and great support.

SERPChampion is awesome. Highly recommend working with these guys.

BLBrandon LiebowitzTrustpilot

Our Google ranking improved fast.

Very professional and effective link building. Patrick knows what he is doing.

SSSimon SchmidTrustpilot

One guest post paid for itself in two weeks.

I needed backlinks, but one placement generated a sale within the first two weeks.

TTiborTrustpilot

Penalty revoked within 25 days.

Hired these champs and within 25 days it was done. 200% recommended.

SSSuumit ShahTrustpilot

Real traffic, real relevance.

Great quality links from legit sites, very relevant to my clients' niches.

SSSotiris SotiriadisTrustpilot

Writing and placements are top of class.

I've used a lot of providers. The quality and service here is a class above.

RRyanTrustpilot

A professional, trusted firm.

Extremely reliable and dependable, with excellent communication.

MBMarc BermanTrustpilot

A marketplace that just works.

Great service, good backlink quality, everything runs smoothly.

JGJacob GTrustpilot

Great value for agencies building at scale.

Very transparent, with incredible customer support. Highly recommend.

ABAustin BenoitTrustpilot

In another stratosphere with link building.

Real results that actually stick. Don't use anyone else, it's that simple.

LMLucas MateoTrustpilot

Good results in the SERPs, month after month.

Great quality at a fair price, with constant communication.

JHJosh HammerTrustpilot

The number one vendor in the market.

Phenomenal quality links, and I will keep being a returning customer.

EEdTrustpilot

Massive ranking gains in a brutal niche.

The results far exceeded my expectations. Real sites with real traffic.

MWMatthew WoodleyTrustpilot

Fast, reliable SEO and great support.

SERPChampion is awesome. Highly recommend working with these guys.

BLBrandon LiebowitzTrustpilot

Our Google ranking improved fast.

Very professional and effective link building. Patrick knows what he is doing.

SSSimon SchmidTrustpilot

One guest post paid for itself in two weeks.

I needed backlinks, but one placement generated a sale within the first two weeks.

TTiborTrustpilot

Penalty revoked within 25 days.

Hired these champs and within 25 days it was done. 200% recommended.

SSSuumit ShahTrustpilot

Real traffic, real relevance.

Great quality links from legit sites, very relevant to my clients' niches.

SSSotiris SotiriadisTrustpilot

Writing and placements are top of class.

I've used a lot of providers. The quality and service here is a class above.

RRyanTrustpilot

A professional, trusted firm.

Extremely reliable and dependable, with excellent communication.

MBMarc BermanTrustpilot

A marketplace that just works.

Great service, good backlink quality, everything runs smoothly.

JGJacob GTrustpilot
Guarantees

Every link is covered.

Credit-back guarantee

Unfulfilled orders receive full account credit. Your balance is always protected.

Money-back guarantee

If we cannot fulfil a placement, you get a full refund. No fine print.

Index guarantee

Every placement is verified as indexed by Google, or replaced at no cost.

12-month replacement

Links removed within 12 months are replaced on a comparable site, free.

Case studies

Real stores. Real results.

Brands in competitive niches, from a standing start to full-funnel organic growth. Live data; client names withheld.

From zero to $428,175 in twelve months.

A United States restaurant-equipment eCommerce store, from no organic revenue: buyer-intent keywords first, on-page fixed, then 21 curated SERPpro placements plus 7 earned digital PR links.

Verified clientRestaurant equipment eCommerce · United States · 12-month window
$428,175Client-reported revenue, 12 months from $0
28Links built: 21 curated placements plus 7 earned via digital PR
3,131Monthly search clicks, from near zero
Search visibility · Google Search Console · clicks over the last 12 months
Google Search Console clicks growing from near zero to a new high over twelve months

How the growth was built

  • Buyer-intent first. We mapped the keywords with real purchase intent and targeted those before spending a dollar.
  • On-page fundamentals. Every target page was fixed and aligned to the exact query it was competing for.
  • 21 curated placements. High-traffic, relevant backlinks from SERPpro, each with anchor text optimized for its target page.
  • 7 earned digital PR links. A digital PR push earned 7 editorial links on high-authority publications, the kind of coverage you cannot buy off a menu.
  • Compounding growth. Clicks climbed from near zero to a new high, at an average position of 10.3.
Recommended by AI, not just ranked by Google

Observed across recent queries: the same pages now surface where buyers look.

Google AI Overviews · RecommendedChatGPT · Cited

Results are not guaranteed. SEO outcomes depend on many factors outside any tool's control, including your competition, content, technical health, and search engine updates. SERPpro surfaces the gaps and recommends the optimizations and placements to influence your campaigns positively. It does not guarantee rankings, traffic, or revenue.

100 keywords, all ranking in the top 3.

A United States dance and ballroom shoe store in a niche full of specialist retailers, now the default result for its category.

Shoes ecommerceUnited States · competitive niche · organic search
0keywords ranking in the top 3
0keywords ranked #1 on Google
0queries showing in Google AI Overviews
Keyword rankings by Google position · 100 tracked keywords · SEMrush
5545
#1 · 55#2-3 · 45#4-10 · 0#11-20 · 0

What the rankings show

  • Total top-of-page coverage. All 100 tracked keywords rank in the top 3, and 55 sit at #1.
  • A crowded niche. An established field of specialist retailers, yet this store is the default result for its category.
  • Real traffic. Around 6,936 organic clicks a month from this keyword set alone.
  • Answer-engine visibility. Present in Google AI Overviews for 63 of these queries.
Winning in AI search too

Cited in Google AI Overviews for 63 of its tracked queries, not just ranked in the classic results.

Google AI Overviews · 63 queriesTop 3 · 100 keywords

Positions, search volumes, and AI Overview presence from live SERP tracking (SEMrush, 2026). Keywords hidden for client privacy. Results are not guaranteed and depend on competition, content, technical health, and search updates.

Ranked #1 for 76 keywords in a brutal niche.

A United States jewelry store competing with major brands on some of the highest-volume terms in the category.

Jewelry ecommerceUnited States · highly competitive niche · avg difficulty 31 · organic search
0estimated monthly organic clicks
0keywords ranked #1 on Google
0queries showing in Google AI Overviews
Keyword rankings by Google position · 100 tracked keywords · SEMrush
761310
#1 · 76#2-3 · 13#4-10 · 10#11-20 · 1

What the rankings show

  • Owns the head term. Ranked #1 for its category's highest-volume query, worth roughly 165,000 searches a month.
  • Depth, not one lucky win. 76 keywords at #1 and 89 in the top 3 across the set.
  • A brutal niche. Average keyword difficulty of 31, up against major jewelry brands.
  • Serious traffic. Around 54,794 organic clicks a month from these keywords.
Winning in AI search too

Cited in Google AI Overviews for 69 of its tracked queries, in a niche where brand trust decides the sale.

Google AI Overviews · 69 queries#1 · 76 keywords

Positions, search volumes, and AI Overview presence from live SERP tracking (SEMrush, 2026). Keywords hidden for client privacy. Results are not guaranteed and depend on competition, content, technical health, and search updates.

Integrations

Brands we integrate with.

Search Console
Analytics 4
Claude
ChatGPT
Telegram
Slack
Explore SERPpro

More ways to build authority.

FAQ

Editorial Link Building Questions Answered.

What is editorial link building?
Editorial link building is where you insert backlinks into 100% brand new, 100% human made editorial content and insert it on real publications that have a real human audience and actual readers, with real organic traffic. Rather than looking at directories, forum posts and PBN placements etc. you look to get your content published in such a way, that the link sits within an article, written in the same way as an in house piece of content by a Journalist or Freelance Content Writer. Google in fact views such placements in far greater terms as an actual trust factor as the more natural, the more it has been earned rather than bought, so as with everything SEO the more human the process, the more Google like it!
How do you verify that a publisher is genuinely editorial?
Our publishers are assessed and verified on the basis of the 4 following criteria: - Have the websites that publish content have quality natural and organic traffic (validate by Ahrefs & SEMrush) - Do the sites have a permanent content production, and hence continue to have fresh content - Does the content respect the journalistic rules and undergo a editorial review - That an engagement of the public with the content exists - Doorway pages or websites that primarily contain link Farms and doorway ads, will be excluded. The validation and control process is on-going. In the case where the level of quality of content from a publisher is deteriorating, they will also be excluded from our publisher programmes.
Are editorial links more effective than guest posts on generic blogs?
This only applies to low traffic or content-free sites. In any case, we don’t care about calling it a “guest post” or “editorial”. We apply the same standards to our Guest Post Service as we do for the editorial placements, and both provide real editorial value.Guest Post Service apply the same criteria for approval and publication as we do for our editorial placements, ensuring that the quality of the content is not compromised in any way.guest post service uses the same vetting criteria as our editorial placements, so both deliver real editorial value.
Do editorial links help with AI search visibility?
Yes. AI search engines gather data from sources they consider trustworthy. Backlinks from editorial publications increase your credibility with search engines and make them more likely to rank your site. You can also convert unlinked brand mentions from editorial coverage into additional backlinks.
What niches do your editorial publishers cover?
Our news categories include Technology, Finance, Health, Law, Real Estate, Lifestyle, Travel, iGaming, Education and General News. We provide a unique and global publishing opportunity that reaches publishers in websites across 40+ countries, through the targeting of highly specific niche channels rather than mass-broadcasting articles to inappropriate places.
Can editorial link building be white-labeled for my agency?
Yes. SERPpro operates as a fully white-label link building partner. Your clients will receive all reporting and deliverables from SERPpro in your branding. We remain completely in the background with no SERPpro attribution to your clients.
What is the difference between editorial link building and digital PR?
Editorial link building focuses on placing links within contributed editorial content on vetted publications. Digital PR Editorial link building is when you place links in contributed content that has been published in approved websites. Digital PREditorial edited content that is published in relevant websites. Digital PR is when you pitch unique information in the form of data, an expert opinion or a unique angle to influence the publication of content (in this case, coverage in the media) that ultimately results in editorial backlinks. Our Digital PR methodology delivers more first tier media coverage and editorial links from mainstream media sources while our editorial link building model ensures a consistent volume of high quality backlinks with a wider range of DRs.
How many editorial links do I need per month to see results?
Typically most search engine optimization campaigns will begin to see an impact in search rankings within 60-90 days. With 5-10 new editorial placements monthly, clients see improved rankings. The amount of links needed may vary based on competition and existing conditions for specific terms, however we generally start with a base of 5-8 links and make adjustments to the campaign as results dictate.

Build Your Authority With Editorial Placements.

Editorial placements on vetted publishers, guaranteed and tracked for you.

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