MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·
Why Editorial Link Building
Why Editorial Link Building Outperforms Every Other Tactic.
Google has long said that paid links on link farms were highly discounted. Now they say they prefer to actual paid links on the link farm, so this practice should carry at least a slightly reduced penalty.
01
Google's link spam systems target non-editorial placements first
A discussion I was invited to on Google Plus started off with a question that was clearly asked in frustration. The original poster wanted to know why “good” links weren’t returning in the search results.
02
AI search engines only cite sources they trust
While similar to ChatGPT, Perplexity and Google AI Overviews generate results based on gathering the answers from various sources that are deemed credible from across the web.
So many people read about "getting backlinks from VentureBeat" or "getting a link from the local paper." A link from VentureBeat or the local paper isn’t about SEO. It’s about branding.
04
Non-editorial links decay faster and get deindexed more often
Link farms are websites that sell links. They tend to get burned by algorithm updates, get penalty notifications from the search engines, or fail to renew their domain registrations.
A SaaS business that has links from VentureBeat and TechRepublic must be an authority in its space. And third-party sources like these are exactly what Google has in mind when it talks about E-E-A-T.
06
Your competitors' best links are editorial, not purchased
Open Link Explorer and check the backlinks of the top 3 results for one of your competitive keywords. As you can see here, the links actually contributing to this ranking are real -- media sites, newspapers, trade publications and more.
Publisher Network
20,000+ Editorial Publishers. Every One Vetted.
We don't provide a list of websites that offer links opportunities. We maintain a database of editorial sites where we are able to commission content from an influential group of people consisting of: influencers, experts in their field, and paid editorial.
TIER-1 NATIONAL MEDIA
MSN, USA Today, NY Post
DR 91-94
Our Media buying team has access to some of the largest editorial websites in America. These types of media buys are perfect for any campaign that needs to make a high-level authority statement. The sites we buy on are actual news sites that publish real reporting from their in-house teams of journalists.
TECHNOLOGY & ENTERPRISE
VentureBeat, TechRepublic
DR 86-89
Reach the CTOs, IT decision makers and investors that are reading about technology in these publications. This selection of sites are best for brands with a direct relevance to SaaS, Cyber Security, AI and Enterprise.
.EDU / ACADEMIC
Yale, Columbia, NYU, Berkeley
DR 90+
Data updated 10 minutes ago 1,664 .edu editorial placement opportunities Educational publications and academic blogs carry the most authority in Google search results.
REGIONAL PRESS NETWORK
Gannett, BizJournals, Tribune
DR 75-82
329 sources | Regional newspapers For articles in local & regional publications that cover specific metropolitan areas we assign a strong geographic authority signal.
INDUSTRY & TRADE MEDIA
Vertical-specific editorial sites
DR 55-75
Online publications focusing on the topics of finance, healthcare, legal, real estate and lifestyle. Targeted placements that position your organization as the leading voice in your chosen field.
INTERNATIONAL EDITORIAL
UK, EU, LATAM, Asia outlets
DR 40-80
Countries for Search & Link campaign. We have a number of language options available, including but not limited to: English and Spanish.
We make sure that each publisher has real traffic to their site, content engagement from visitors and a legitimate audience before joining the Sklik network.
Editorial vs Non-Editorial
What Separates Editorial Links From Everything Else.
All backlinks are not created equal. In this video we discuss the difference between editorial and non-editorial backlinks and their importance to SEO.
Factor
Editorial Link (What SERPpro Delivers)
Non-Editorial Link (What to Avoid)
Content quality
Original, long-form content written for human readers
Thin content, often AI-generated with no editing
Site traffic
Real organic traffic verified via Ahrefs/SEMrush
No real organic traffic or audience
Audience
Genuine audience with active readership
Site exists primarily to sell links
Placement context
Alongside other editorial articles
On a dedicated "write for us" page
Anchor text
Natural and contextually relevant
Unnatural or keyword-stuffed
Indexation
Indexed by Google, contributes to organic footprint
High risk of deindexation or manual action
Our editorial placements also complement niche edits Editorial placements can be combined with niche edits for those campaigns that require content as well as authority on the target page.
Pricing
Editorial Link Building Pricing. Transparent and Per-Placement.
All editorial stories can be secured with media outreach, native content, live blogging or real time reporting and a 12 month guarantee of live link coverage.
DR 70+ through DR 92 are currently available in market. Agency volume pricing is available. White-label purchasing →White-label purchasing →White-label purchasing →
Process
How Editorial Link Building Works at SERPpro.
Here are the 4 key actions to take to achieve live editorial coverage, from the time an order is placed until it is published. Each step will be logged in your coverage tracker.
01
Share your target pages and keywords
Enter the URLs you wish to acquire Authority for, list your target keywords, preferred type of anchor link and any other requirements the publisher may request. We will then assign your campaign to the most suitable editorial tier.
02
We curate editorial publishers from the vetted network
We discover the most suitable publishers for your campaign in our database of 20,000+ authoritative websites. Publishers are selected based on real organic traffic, relevance to your industry, desired DR values and content guidelines that meet your campaign requirements.
03
Your editorial placement goes live
This content is created by MediaNTC and authored, edited and published by MediaNTC. We can create a highly relevant backlink to your site for this content. All MediaNTC link requests are dofollow. Please allow 5-20.
04
Dashboard reporting and 12-month guarantee
- Every placement is shown in your live dashboard with complete publisher metrics including anchor text, as well as real-time link verification and the date the placement was deployed.
Proof of Placement
Real editorials on real publications.
Screenshots from our clients of media placements in which our agency assisted the advertising agencies with media buying. The URLs listed below are active links to each publication page.
Credit-Back Guarantee
Unfulfilled orders receive full account credit. Your balance is always protected.
Money-Back Guarantee
If we cannot fulfill your placement, you get a full refund. No questions, no fine print.
Index Guarantee
Every placement is verified as indexed by Google. Non-indexed links are replaced at no cost.
12-Month Link Replacement
Links removed within 12 months are replaced on a comparable site. We also monitor all links for removals.
FAQ
Editorial Link Building Questions Answered.
Editorial link building is where you insert backlinks into 100% brand new, 100% human made editorial content and insert it on real publications that have a real human audience and actual readers, with real organic traffic. Rather than looking at directories, forum posts and PBN placements etc. you look to get your content published in such a way, that the link sits within an article, written in the same way as an in house piece of content by a Journalist or Freelance Content Writer. Google in fact views such placements in far greater terms as an actual trust factor as the more natural, the more it has been earned rather than bought, so as with everything SEO the more human the process, the more Google like it!
Our publishers are assessed and verified on the basis of the 4 following criteria: - Have the websites that publish content have quality natural and organic traffic (validate by Ahrefs & SEMrush) - Do the sites have a permanent content production, and hence continue to have fresh content - Does the content respect the journalistic rules and undergo a editorial review - That an engagement of the public with the content exists - Doorway pages or websites that primarily contain link Farms and doorway ads, will be excluded. The validation and control process is on-going. In the case where the level of quality of content from a publisher is deteriorating, they will also be excluded from our publisher programmes.
This only applies to low traffic or content-free sites. In any case, we don’t care about calling it a “guest post” or “editorial”. We apply the same standards to our Guest Post Service as we do for the editorial placements, and both provide real editorial value.Guest Post Service apply the same criteria for approval and publication as we do for our editorial placements, ensuring that the quality of the content is not compromised in any way.guest post service uses the same vetting criteria as our editorial placements, so both deliver real editorial value.
Yes. AI search engines gather data from sources they consider trustworthy. Backlinks from editorial publications increase your credibility with search engines and make them more likely to rank your site. You can also convert unlinked brand mentions from editorial coverage into additional backlinks.
Our news categories include Technology, Finance, Health, Law, Real Estate, Lifestyle, Travel, iGaming, Education and General News. We provide a unique and global publishing opportunity that reaches publishers in 20,000+ websites across 40+ countries, through the targeting of highly specific niche channels rather than mass-broadcasting articles to inappropriate places.
Yes. SERPpro operates as a fully white-label link building partner. Your clients will receive all reporting and deliverables from SERPpro in your branding. We remain completely in the background with no SERPpro attribution to your clients.
Editorial link building focuses on placing links within contributed editorial content on vetted publications. Digital PR Editorial link building is when you place links in contributed content that has been published in approved websites. Digital PREditorial edited content that is published in relevant websites. Digital PR is when you pitch unique information in the form of data, an expert opinion or a unique angle to influence the publication of content (in this case, coverage in the media) that ultimately results in editorial backlinks. Our Digital PR methodology delivers more first tier media coverage and editorial links from mainstream media sources while our editorial link building model ensures a consistent volume of high quality backlinks with a wider range of DRs.
Typically most search engine optimization campaigns will begin to see an impact in search rankings within 60-90 days. With 5-10 new editorial placements monthly, clients see improved rankings. The amount of links needed may vary based on competition and existing conditions for specific terms, however we generally start with a base of 5-8 links and make adjustments to the campaign as results dictate.
The Platform
Every SEO discipline. One platform.
Switch between on-page and off-page. Every feature your team would run a campaign with.
Content Engine
Rank-ready content that sounds human.
Generate articles. Humanize them through the same platform. Every draft gets a content score, AI detection report, and auto-distribution to LinkedIn + Twitter variants.
4,000+ word articles
Content Score /100
Built-in AI detector + humanizer
21-variant social distribution
AI Humanizer
Bypass AI detectors. Keep your voice.
Paste any AI draft. Get a human-scored version back in seconds. Fast mode or maximum mode with auto-re-humanize if detection still reads above 25%.
AI detection score out of 100
Fast or Maximum mode
Auto re-run until clean
Preserves SEO intent and tone
Distribution
One article. 21 social variants.
Every article auto-splits into LinkedIn threads, Twitter posts, and more. No copy-paste. No reformatting. Just publish.
LinkedIn + Twitter variants
Multiple angles per article
Character-length optimized
Hashtag + formatting included
Projects & Analysis
Site analysis + competitor gap.
Attach a project to every campaign. See niche matches, news & authority, local & regional, and competitor gaps in one view.
Niche match + authority filtering
Competitor gap analysis
Local + regional targeting
Content knowledge base per project
Publisher Marketplace
20,250 publishers. Live filters.
Sort by Domain Rank, DA, traffic, category, country, or price. Every site is manually vetted - forbes.com, reuters.com, techcrunch.com, hbr.org, and 20,000 more.
DR 92+ premium sites
40+ countries covered
Dofollow + nofollow filters
Real traffic & category data
Anchor Strategy
Reverse-engineer the winning anchor mix.
Enter a domain and target keyword. We pull the top 10 ranking URLs, analyze every backlink anchor, and show you the distribution that's already winning the SERP.
Top 10 competitor analysis
Full anchor distribution breakdown
Publisher recommendations by niche
PDF export included
Prospect Research
Find every link prospect worth pitching.
Give us keywords. We run Google operators across multiple footprints, dedupe across all runs, and enrich every prospect with DR, traffic, email, and AI-generated pitches.
Unlimited searches, up to 6 keywords per batch
Auto-enrichment (DR, traffic, email)
AI pitch drafting
Sequences & inbox built in
Digital PR
Every live journalist query. One feed.
Every open HARO, SourceBottle, X.com, LinkedIn, and MentionMatch query - live, unlimited, filtered by niche.
Live updates across every source
Every niche covered
6 source integrations
AI pitch drafting + gift-guide tracker
Site Finder
One tool. Nine ways to find anything.
Link prospects, digital PR, journalists, GBPs, affiliate sites, resource pages, roundups, unlinked brand mentions, comparison pages - all from one search.
Web, GBP, and Journalist modes
9 preset strategies built in
Auto-enriched with DR, traffic, and contact data
One-click pitch drafts
Before & After
The team, time, and tools you stop needing.
Stop hiring. Stop juggling tools. Stop waiting weeks for placements.