Real content on real sites with real audiences. Editorials links only, no link farms or PBNs. 20,000+ vetted & authoritative publishers.
Why Editorial Link Building
Google has long said that paid links on link farms were highly discounted. Now they say they prefer paid links on link farms to actual paid links on the link farm, so this practice should carry at least a slightly reduced penalty. A leak from the 2024 Google API from SEO tools provider Ahrefs suggests that content quality is broken down into smaller chunks or categories and that the sitewide authority of a site is factored directly into rankings, as hinted at by the use of a parameter called rankboost. In theory an editorial link should carry the highest rankboost and site wide authority as both are intended to measure the influence of the content source that provided the link. Thus in theory it would be the safest of the three. Anything else is purely theory at this point. Learn more about contextual link building and why niche-relevant backlinks outperform generic placements.
A discussion I was invited to on Google Plus started off with a question that was clearly asked in frustration. The original poster wanted to know why “good” links weren’t returning in the search results.
While similar to ChatGPT, Perplexity and Google AI Overviews generate results based on gathering the answers from various sources that are deemed credible from across the web.
So many people read about "getting backlinks from VentureBeat" or "getting a link from the local paper." A link from VentureBeat or the local paper isn’t about SEO. It’s about branding.
Link farms are websites that sell links. They tend to get burned by algorithm updates, get penalty notifications from the search engines, or fail to renew their domain registrations.
A SaaS business that has links from VentureBeat and TechRepublic must be an authority in its space. And third-party sources like these are exactly what Google has in mind when it talks about E-E-A-T.
Open Link Explorer and check the backlinks of the top 3 results for one of your competitive keywords. As you can see here, the links actually contributing to this ranking are real – media sites, newspapers, trade publications and more.
Publisher Network
We don't provide a list of websites that offer links opportunities. We maintain a database of editorial sites where we are able to commission content from an influential group of people consisting of: influencers, experts in their field, and paid editorial. Each website is vetted to confirm it has adequate natural search visibility, a scheduled publishing pattern, and the usual hallmarks of a decent blog such as quality content and an engaged looking audience in-line with the subject matter.
DR 91-94
Our Media buying team has access to some of the largest editorial websites in America. These types of media buys are perfect for any campaign that needs to make a high-level authority statement. The sites we buy on are actual news sites that publish real reporting from their in-house teams of journalists.
DR 86-89
Reach the CTOs, IT decision makers and investors that are reading about technology in these publications. This selection of sites are best for brands with a direct relevance to SaaS, Cyber Security, AI and Enterprise.
DR 90+
Data updated 10 minutes ago 1,664 .edu editorial placement opportunities Educational publications and academic blogs carry the most authority in Google search results.
DR 75-82
329 sources | Regional newspapers For articles in local & regional publications that cover specific metropolitan areas we assign a strong geographic authority signal.
DR 55-75
Online publications focusing on the topics of finance, healthcare, legal, real estate and lifestyle. Targeted placements that position your organization as the leading voice in your chosen field.
DR 40-80
Countries for Search & Link campaign. We have a number of language options available, including but not limited to: English and Spanish.
We make sure that each publisher has real traffic to their site, content engagement from visitors and a legitimate audience before joining the Sklik network. Browse the marketplace of our publishers Browse the publisher marketplace Browse the publisher marketplace
Editorial vs Non-Editorial
All backlinks are not created equal. In this video we discuss the difference between editorial and non-editorial backlinks and their importance to SEO.
| Factor | Editorial Link (What SERPpro Delivers) | Non-Editorial Link (What to Avoid) |
|---|---|---|
| Content quality | Original, long-form content written for human readers | Thin content, often AI-generated with no editing |
| Site traffic | Real organic traffic verified via Ahrefs/SEMrush | No real organic traffic or audience |
| Audience | Genuine audience with active readership | Site exists primarily to sell links |
| Placement context | Alongside other editorial articles | On a dedicated "write for us" page |
| Anchor text | Natural and contextually relevant | Unnatural or keyword-stuffed |
| Indexation | Indexed by Google, contributes to organic footprint | High risk of deindexation or manual action |
Our editorial placements also complement niche edits Our editorial placements also complement niche edits Editorial placements can be combined with niche edits for those campaigns that require content as well as authority on the target page.
Pricing
All editorial stories can be secured with media outreach, native content, live blogging or real time reporting and a 12 month guarantee of live link coverage. Flexible with a pay as you go, contract free pricing structure, no retainers or minimum spend required – visit our Pricing page for more information.pricing page.
DR 70+ through DR 92 are currently available in market. Agency volume pricing is available. White-label purchasing →White-label purchasing →White-label purchasing →
Process
Here are the 4 key actions to take to achieve live editorial coverage, from the time an order is placed until it is published. Each step will be logged in your coverage tracker.
Enter the URLs you wish to acquire Authority for, list your target keywords, preferred type of anchor link and any other requirements the publisher may request. We will then assign your campaign to the most suitable editorial tier.
We discover the most suitable publishers for your campaign in our database of 20,000+ authoritative websites. Publishers are selected based on real organic traffic, relevance to your industry, desired DR values and content guidelines that meet your campaign requirements.
This content is created by MediaNTC and authored, edited and published by MediaNTC. We can create a highly relevant backlink to your site for this content. All MediaNTC link requests are dofollow. Please allow 5-20.
- Every placement is shown in your live dashboard with complete publisher metrics including anchor text, as well as real-time link verification and the date the placement was deployed.
Proof of Placement
Screenshots from our clients of media placements in which our agency assisted the advertising agencies with media buying. The URLs listed below are active links to each publication page.
FAQ
Editorial link building is where you insert backlinks into 100% brand new, 100% human made editorial content and insert it on real publications that have a real human audience and actual readers, with real organic traffic. Rather than looking at directories, forum posts and PBN placements etc. you look to get your content published in such a way, that the link sits within an article, written in the same way as an in house piece of content by a Journalist or Freelance Content Writer. Google in fact views such placements in far greater terms as an actual trust factor as the more natural, the more it has been earned rather than bought, so as with everything SEO the more human the process, the more Google like it!
Our publishers are assessed and verified on the basis of the 4 following criteria: - Have the websites that publish content have quality natural and organic traffic (validate by Ahrefs & SEMrush) - Do the sites have a permanent content production, and hence continue to have fresh content - Does the content respect the journalistic rules and undergo a editorial review - That an engagement of the public with the content exists - Doorway pages or websites that primarily contain link Farms and doorway ads, will be excluded. The validation and control process is on-going. In the case where the level of quality of content from a publisher is deteriorating, they will also be excluded from our publisher programmes.
This only applies to low traffic or content-free sites. In any case, we don’t care about calling it a “guest post” or “editorial”. We apply the same standards to our Guest Post Service as we do for the editorial placements, and both provide real editorial value.Guest Post Service apply the same criteria for approval and publication as we do for our editorial placements, ensuring that the quality of the content is not compromised in any way.guest post service uses the same vetting criteria as our editorial placements, so both deliver real editorial value.
Yes. All search engines that have embraced the new AI technology, such as RankBrain, will begin to gather data from various sources they consider to be trustworthy. You should try and get your website and services listed on as many news and article sites that have engaged audience and a stream of fresh content coming in. Backlinks from these types of sites to your website will further increase your credibility with search engines, and make them more likely to have your site ranked for search terms that it is relevant to.
Our news categories include Technology, Finance, Health, Law, Real Estate, Lifestyle, Travel, iGaming, Education and General News. We provide a unique and global publishing opportunity that reaches publishers in 20,000+ websites across 40+ countries, through the targeting of highly specific niche channels rather than mass-broadcasting articles to inappropriate places.
Yes. SERPpro operates as a fully white-label link building Yes. SERPpro operates as a fully white-label link building partner. Your clients will receive all reporting and deliverables from SERPpro in your branding. We remain completely in the background with no SERPpro attribution to your clients.
Editorial link building focuses on placing links within contributed editorial content on vetted publications. Digital PR Editorial link building is when you place links in contributed content that has been published in approved websites. Digital PREditorial link building is when you place links in edited content that is published in relevant websites. Digital PR is when you pitch unique information in the form of data, an expert opinion or a unique angle to influence the publication of content (in this case, coverage in the media) that ultimately results in editorial backlinks. Our Digital PR methodology delivers more first tier media coverage and editorial links from mainstream media sources while our editorial link building model ensures a consistent volume of high quality backlinks with a wider range of DRs.
Typically most search engine optimization campaigns will begin to see an impact in search rankings within 60-90 days. With 5-10 new editorial placements monthly, clients see improved rankings. The amount of links needed may vary based on competition and existing conditions for specific terms, however we generally start with a base of 5-8 links and make adjustments to the campaign as results dictate.
More than 20,000 top editorial sources have been verified in DR 30-92. We deliver Original Content to Real Audiences and offer a 12-Month Satisfaction Guarantee on every placement. No Contracts. No Minimums.
What do you need? Contact us to find out how we can help. We’ll review your request and present a proposal by the next business day.
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