Link Building for Startups

Link Building for Startups. Build Authority Before Your Competitors Do.

New Domains get Zero Authority. In today’s algorithm, that’s a surefire way to get left behind! The only surefire way to get past the initial sandbox and pick up trust signals is through the age-old practice of editorial link building. We start your campaign from $89.

Get a Startup Link Plan → View Pricing →
SERPpro Publisher Marketplace for Startups
20K+
Publishers
DR 30-92
Full DR Range
5-20 days
Turnaround
12 mo
Guarantee
MSN DR 94· USA Today DR 92· NY Post DR 91· VentureBeat DR 89· Yale .edu DR 90+· Columbia University DR 90+· Architectural Digest DR 87· Epicurious DR 85· NYU DR 90+· BizJournals DR 80+· Berkeley .edu DR 90+· Gannett Regional Press DR 75+· MSN DR 94· USA Today DR 92· NY Post DR 91· VentureBeat DR 89· Yale .edu DR 90+· Columbia University DR 90+· Architectural Digest DR 87· Epicurious DR 85· NYU DR 90+· BizJournals DR 80+· Berkeley .edu DR 90+· Gannett Regional Press DR 75+·

Why It Matters

Why Startups Cannot Wait to Build Backlinks.

Every month that you delay to the backlink effort, your competitors will advance their ranks in search engine rankings. Meanwhile, startups who prioritize backlinks from day one, will be in position to build an organic competitive moat that becomes nearly impassable to rivals who start later.

01

New domains are sandboxed until Google sees trust signals

https://www.zachkleinonline.com/google-sandbox/ The 2024 Google API leak confirms to me everything I suspected about the effect of domain age and the speed of building trust that a domain requires in order to rank.

02

Your funded competitors are already building links

The competitor in your niche just raised a Series A only 6 months ago? You can be pretty sure that they have been actively engaged in a link building and Digital PR/content campaign.

03

CAC rises every quarter. Organic is the hedge

Paid acquisition costs are compounding. Google Ads, Meta Ads, and LinkedIn Ads all keep increasing their cost per click (CPC), cost per action (CPA) and cost per 1,000 impressions (CPM) rates.

04

Startup content needs backlinks to rank against incumbents

You are trying to rank for phrases where the first mover has a huge advantage.

05

Investors look at organic traffic as a growth signal

It is quite hard to find a VC or growth investor who wouldn’t ask you about your website traffic or more specifically – “organic traffic traction”.

06

AI search prioritizes brands with editorial authority

Perplexity and Google AI Overviews suggest products from what they deem “authoritative” brands. Startups with editorial backlinks from technology and business publications are also recommended in the "AI" section ahead of other brands that can’t get organic traction through product marketing.

Our Network

Tech, Startup, and Business Publishers in Our Network.in Our Network.in Our Network.

Data mine over 20,000 high quality relevent tech, startup, business and vertical media sources for startup link building. The most important categories for startups to build back links from.

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Technology Media

VentureBeat, TechRepublic DR 86-89 VentureBeat and TechRepublic reach the most influential technical decision-makers in the business, such as CTOs, VPs of Engineering and product leaders. They are often engaged with these sites before they test out your product.

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Startup & Venture

TechRound, startup editorial TechRound, startup editorialTechRound, startup editorial (DR 55-68). Startup media outlet, focusing on startup news; including funding rounds, product launches and founder profiles. Great for early stage startups looking for media coverage.

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Business Press

Business Insider, Forbes Contributors Business Insider, Forbes Contributors We are now in a position to revisit our earlier estimate of the DR for publications in which contributors are featured. As you will recall, we arrived at a DR of 82-92 for these publications.

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Developer & Engineering

Dev.to, Hackernoon Dev.to, HackernoonDev.to, Hackernoon (DR 65+). Advertise to developer-first sites? Here are some options to get you started.

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Industry Verticals

Niche editorial sites (DR 50-75). Vertical media across fintech, healthcare, eCommerce Niche editorial sites (DR 50-75) Vertical media sites in fintech, healthcare, eCommerce and other startup verticals Authority sites in specific categories from reputable publications in your niche.

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International

UK, EU, LATAM outlets (DR 40-80). International publications UK, EU, LATAM outlets (DR 40-80). International publications Expand into new markets across the UK, EU and LATAM with our regional portfolio of outlets covering DR 40-80.

Full publisher inventory at Full publisher inventory at Full publisher inventory at serppro.ai/publisher-marketplace...

Pricing

Startup-Friendly Pricing. No Retainer. No Lock-In.No Retainer. No Lock-In.No Retainer. No Lock-In.

Affordable pricing for startups. We offer a pay-per-placed pricing model for your convenience, enabling you to get started with no minimum spend and then scale up as your revenue grows. We do not have any contracts or minimums to worry about – you can learn more about our pricing on this page. pricing page.pricing page.

FOUNDATION
Startup Backlink - DR 30+
$149
per placement
  • DR 30+ vetted publisher
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
  • Best for pre-seed & bootstrapped
Browse Placements →
GROWTH - MOST POPULAR
Startup Backlink - DR 40+
$199
per placement
  • DR 40+ vetted publisher
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
  • Best for Seed / Series A
Browse Placements →
AUTHORITY
Startup Backlink - DR 50+
$249
per placement
  • DR 50+ vetted publisher
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
  • For competitive verticals
Browse Placements →
ELITE
Startup Backlink - DR 60+
$299
per placement
  • DR 60+ vetted publisher
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
  • Maximum authority
Browse Placements →

We estimate that sites that are at the Growth level of investment ($1,000-$1,600/month) and tend to be the 5-8 link/month customers who are starting to see some business success within about 90 days. As a startup’s revenue grows, so will the number of links required to not only sustain the current level of business from search, but to also accelerate the growth. We generally find the sites in this level of investment are better off to increase their link portfolio to at least 10-15+ links.

Proof of Placement

Real editorials on
real publications.

All of these search ads are from active search ad campaigns we’ve run for our startup clients. We have links to real media coverage on these pages.

Editorial placement screenshot
Editorial placement screenshot
Editorial placement screenshot
Editorial placement screenshot
Editorial placement screenshot
IndieHackers placement
Editorial placement
Nasdaq placement
Editorial placement screenshot
Editorial placement screenshot
Editorial placement screenshot
Editorial placement screenshot
Credit-Back Guarantee
Unfulfilled orders receive full account credit. Your balance is always protected.
Money-Back Guarantee
If we cannot fulfill your placement, you get a full refund. No questions, no fine print.
Index Guarantee
Every placement is verified as indexed by Google. Non-indexed links are replaced at no cost.
12-Month Link Replacement
Links removed within 12 months are replaced on a comparable site. We monitor all links for removals.

FAQ

Link Building for Startups
Questions Answered.

RIGHT AFTER LAUNCH Your New TLD has to go through a period that I call the “sandbox effect”. Your domain will take months to generate link equity that can help to get your content in top positions. Therefore you have to start early. The common rule of thumb is to only link to the content when it is fully “ready” which can take anything between 6 and 12 months and during which time your competition has already had a head start.

Average startups will achieve meaningful results with 5-8 articles published every month. But Series A+ companies with competitive keywords might need 10-20+ articles or even more. Feel free to start with the recommended amount and adjust as you see the progression of your ranks and website traffic.

Product Pages, Feature Pages, Pricing Pages & Comparison Pages Yes. We generally target product pages, feature pages, pricing pages and comparison pages. Targeting a specific product URL can be effective if the target URL is where conversions are taking place.Link insertions into existing tech articles offer the fastest turnaround for product page links.

SaaS link building We considered naming our link building service “SaaS link building” because it focuses on software blogs and tech media websites. Although that name would be great for our brand, “Startup link building” is more descriptive of the service and the domain name is available. If you are a SaaS company, SaaS link building may be more appropriate for your business. However, if you are a non SaaS startup, you are in the right place! Startup link building (our non SaaS SaaS link building alternative) is listed below.SaaS-specific service may be the better fit. If your startup is not SaaS, this page covers your needs.

Yes, indirectly. Investors look at the fact that organic traffic is a signal. And companies with a high growth rate of organic traffic with quality editorial links are giving a good proof point for the company’s ability to grow a scalable acquisition channel. We’ve seen many of our clients include an “increase organic traffic” goal in their investor decks.

Yes. Digital PR Yes. Digital PR Digital PR typically leads to coverage in The Times, The Telegraph and The Guardian, as well as online publications such as Marketing Week, The Drum and sector specific trade publications. Typically we would look to combine an editorial link building programme to deliver 30 quality links per month, with data-driven PR campaigns for significant launches and funding rounds. Our data-driven PR campaigns are ideal for achieving more press coverage for your launch and funding announcements.data-driven PR campaigns for high-impact media coverage around launches and funding announcements.

Yes. Growth agencies and SEO consultancies working with startups can outsource the link building part to SERPpro with full white-label branding.outsource link building through SERPpro with full white-label branding.

Prices are per single placement. No minimums apply, nor do we force you to enter into a contract. The majority of startups pay in the $1,000-$2,500 per month range for link building services. Check out our high volume deposit bonus program.deposit bonus program.

Build Authority From Day One.

20,000+ VETTED PUBLISHERS - Technology, Startup & Business Media Outlets DR 30-92, Across 40+ Countries - No Contracts or Minimums required Boost your online authority and visibility with High-Reach publications, across all key topics and niches.

Get a Startup Link Plan → View Pricing →
12+ years in market 12-month replacement guarantee AI tracking included