Get your brand recommended by ChatGPT, Perplexity, Gemini, and Claude. We build the editorial signals LLMs use to decide. Large language model optimization positions brands in AI outputs. LLM seo ensures your brand appears in AI-generated answers.
The Playbook
There are five tactics that will have a significant on LLM visibility, and all of them start with editorial link building.editorial link building as the foundation.
The more you appear in relevant, authoritative publications (edits) in which your brand is mentioned, the more likely your brand will appear as a recommendation in the LLM.
Organization schema, Person schema for key stakeholders and consistent brand messaging across all touchpoints. Ensure that every mention of your brand is categorized and represented consistently with the same product categories, value propositions and key expertise.
Digital PR campaigns Digital PR obtains coverage from real journalists and this earned media coverage is highly weighted by LLMs as it comes from trusted 3rd parties.
Properly attributed original research and statistics become part of the training data for Large Language Models (LLMs).
LLMs trained on Reddit data (and real-time tools like Perplexity The List of Lists models that we train on the Reddit corpus (and the real time tool called Perplexity that points to the Reddit corpus) suggest relevant brands that.
Comparison
Both disciplines share the same foundation: editorial backlinks from authoritative sources.editorial backlinks from authoritative sources.
| Factor | Traditional SEO | LLM Optimization |
|---|---|---|
| Goal | Rank in search results | Get recommended in AI answers |
| Primary signal | Backlinks + on-page | Brand mentions + authority + entity clarity |
| Content format | Pages optimized for keywords | Citable statements, data, clear definitions |
| Measurement | Rankings + organic traffic | AI citation monitoring + brand mention tracking |
| Timeline | 3 to 6 months for results | Compounding over 6 to 12+ months |
| Foundation | Identical: editorial backlinks Identical: editorial backlinks from authoritative sources | |
Pricing
Per-placement pricing. No retainers. For the first time ever, you can now build the editorial footprint that LLMs rely on when generating recommendations. See full pricing by DR tier
The latest releases from DR 70+ through DR 92 are currently available in the market. Starting at $4,000 digital PR campaigns Digital PR campaigns from $4,000. White-label purchasing
Proof of Placement
These placements build the editorial footprint that LLMs use when generating recommendations.
FAQ
Yes. Large Language Models (LLMs) are not random, they are biased towards certain sources based on perceived editorial authority, brand mention frequency, entity clarity and/or community consensus. And these types of signals can be constructed through a variety of techniques such as: Editing links that support quality content related to the topic or entity for which you are trying to improve your standing; Digital PR activities that achieve links from high reach relevancy publications; Use of schema markup to facilitate understanding and improve entity clarity in search results; Activities which demonstrate popularity and/or consensus of opinion in various communities online.editorial link building, digital PR, schema markup, and community presence.
Perplexity SEO Perplexity SEO refers specifically to the SEO practice of optimizing for Perplexity’s real-time RAG-based citation system. LLM optimization refers to the practice of optimizing language models, including but not by any means limited to ChatGPT, Claude, Gemini, Copilot and more. Perplexity SEO and LLM optimization share some strategies but Perplexity SEO has a few distinct features, for example the way Reddit is weighted and the preferential weighting of fresher search results.
Training data updates vary by model. Real-time search tools (Perplexity Data (Perplexity, ChatGPT with search) can start to see the impact of new training data for coverage of recent events or updates to topical factual knowledge in a matter of days. Updates to foundational models typically occur on a longer schedule. However, building consistent editorial presence over a period of 6 to 12 months is best practice for maximizing the long term impact of an LLM.
Absolutely. Traditional SEO and LLM optimization share the same foundation: editorial backlinks Yes. Every other principle of SEO and LLM optimization are the same as they have always been. We are still looking for quality, authoritative, human-edited links to make any changes on our websites worthwhile. Most other factors that contribute to ranking in Google will also be a factor in ranking in an LLM’s database.
Yes. Agencies offering AI SEO to clients can outsource Yes. Agencies providing an AI SEO service to clients can outsource the link building, digital PR and Reddit campaigns to SERPpro and we will provide a fully white-label service.white-label branding.
The Platform
Switch between on-page and off-page. Every feature your team would run a campaign with.
Content Engine
Generate articles. Humanize them through the same platform. Every draft gets a content score, AI detection report, and auto-distribution to LinkedIn + Twitter variants.
AI Humanizer
Paste any AI draft. Get a human-scored version back in seconds. Fast mode or maximum mode with auto-re-humanize if detection still reads above 25%.
Distribution
Every article auto-splits into LinkedIn threads, Twitter posts, and more. No copy-paste. No reformatting. Just publish.
Projects & Analysis
Attach a project to every campaign. See niche matches, news & authority, local & regional, and competitor gaps in one view.
Publisher Marketplace
Sort by Domain Rank, DA, traffic, category, country, or price. Every site is manually vetted - forbes.com, reuters.com, techcrunch.com, hbr.org, and 20,000 more.
Anchor Strategy
Enter a domain and target keyword. We pull the top 10 ranking URLs, analyze every backlink anchor, and show you the distribution that's already winning the SERP.
Prospect Research
Give us keywords. We run Google operators across multiple footprints, dedupe across all runs, and enrich every prospect with DR, traffic, email, and AI-generated pitches.
Digital PR
Every open HARO, SourceBottle, X.com, LinkedIn, and MentionMatch query - live, unlimited, filtered by niche.
Site Finder
Link prospects, digital PR, journalists, GBPs, affiliate sites, resource pages, roundups, unlinked brand mentions, comparison pages - all from one search.
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