LLM Optimization. How to Get Recommended by AI Language Models.

Get your brand recommended by ChatGPT, Perplexity, Gemini, and Claude. We build the editorial signals LLMs use to decide. Large language model optimization positions brands in AI outputs. LLM seo ensures your brand appears in AI-generated answers.

How LLMs Work

What Drives LLM Recommendations. The Signals That Matter.

LLMs don’t recommend brands at random. They have to apply certain criteria to decide which brands to mention in their output. Knowing these criteria is the key to starting to get more visibility for your brand with LLMs.

01

Training Data Frequency

LLMs (Large Language Models) are trained on the internet. Brands that are mentioned frequently across credible sources during training data collection are anchored in the model.

02

Source Authority

Not all mentions are created equal. A mention in VentureBeat has more value than a mention in some random blog. LLMs are heavily biased to content from highly authoritative editorial sources.

03

Entity Clarity

To train and understand Light Language Models (LLMs), you have to make them aware of what your brand does, and what category or niche it belongs to, as well as what differentiates it from others.

04

Real-Time Search Results

ChatGPT, Perplexity Each new release of ChatGPT, Perplexity and Gemini will include new features which incorporate real time web search results into their primary training datasets.

05

Reddit and Community Consensus

LLMs, especially those used by Perplexity LLMs used in Perplexity and Gemini give a lot of weight to the discussions on Reddit. Positive mentions in relevant subreddits are more likely to be cited.

06

Consistency Across Channels

LLMs take information from multiple places to generate their responses.

The Playbook

The LLM Optimization Playbook. Five Tactics.

01

Build Editorial Backlinks at Scale

The more you appear in relevant, authoritative publications (edits) in which your brand is mentioned, the more likely your brand will appear as a recommendation in the LLM.

02

Build Entity Clarity with Schema.org

Organization schema, Person schema for key stakeholders and consistent brand messaging across all touchpoints. Ensure that every mention of your brand is categorized and represented consistently with the same product categories, value propositions and key expertise.

03

Earn Third-Party Mentions Through Digital PR

Digital PR campaigns Digital PR obtains coverage from real journalists and this earned media coverage is highly weighted by LLMs as it comes from trusted 3rd parties.

04

Create Data-Driven Citable Content

Properly attributed original research and statistics become part of the training data for Large Language Models (LLMs).

05

Build Reddit and Community Presence

LLMs trained on Reddit data (and real-time tools like Perplexity The List of Lists models that we train on the Reddit corpus (and the real time tool called Perplexity that points to the Reddit corpus) suggest relevant brands that.

Proof of placement

Real editorials on real publications.

Screenshots from live campaigns we run for brands, affiliates, and agency partners.

AOL editorial placement
AOLPlaced
MSN editorial placement
MSNPlaced
Nasdaq editorial placement
NasdaqPlaced
Yahoo editorial placement
YahooPlaced
GoBankingRates editorial placement
GoBankingRatesPlaced
Indie Hackers editorial placement
Indie HackersPlaced
Proof

Built for teams that need more than a list of websites.

Great value for agencies building at scale.

Very transparent, with incredible customer support. Highly recommend.

ABAustin BenoitTrustpilot

In another stratosphere with link building.

Real results that actually stick. Don't use anyone else, it's that simple.

LMLucas MateoTrustpilot

Good results in the SERPs, month after month.

Great quality at a fair price, with constant communication.

JHJosh HammerTrustpilot

The number one vendor in the market.

Phenomenal quality links, and I will keep being a returning customer.

EEdTrustpilot

Massive ranking gains in a brutal niche.

The results far exceeded my expectations. Real sites with real traffic.

MWMatthew WoodleyTrustpilot

Fast, reliable SEO and great support.

SERPChampion is awesome. Highly recommend working with these guys.

BLBrandon LiebowitzTrustpilot

Our Google ranking improved fast.

Very professional and effective link building. Patrick knows what he is doing.

SSSimon SchmidTrustpilot

One guest post paid for itself in two weeks.

I needed backlinks, but one placement generated a sale within the first two weeks.

TTiborTrustpilot

Penalty revoked within 25 days.

Hired these champs and within 25 days it was done. 200% recommended.

SSSuumit ShahTrustpilot

Real traffic, real relevance.

Great quality links from legit sites, very relevant to my clients' niches.

SSSotiris SotiriadisTrustpilot

Writing and placements are top of class.

I've used a lot of providers. The quality and service here is a class above.

RRyanTrustpilot

A professional, trusted firm.

Extremely reliable and dependable, with excellent communication.

MBMarc BermanTrustpilot

A marketplace that just works.

Great service, good backlink quality, everything runs smoothly.

JGJacob GTrustpilot

Great value for agencies building at scale.

Very transparent, with incredible customer support. Highly recommend.

ABAustin BenoitTrustpilot

In another stratosphere with link building.

Real results that actually stick. Don't use anyone else, it's that simple.

LMLucas MateoTrustpilot

Good results in the SERPs, month after month.

Great quality at a fair price, with constant communication.

JHJosh HammerTrustpilot

The number one vendor in the market.

Phenomenal quality links, and I will keep being a returning customer.

EEdTrustpilot

Massive ranking gains in a brutal niche.

The results far exceeded my expectations. Real sites with real traffic.

MWMatthew WoodleyTrustpilot

Fast, reliable SEO and great support.

SERPChampion is awesome. Highly recommend working with these guys.

BLBrandon LiebowitzTrustpilot

Our Google ranking improved fast.

Very professional and effective link building. Patrick knows what he is doing.

SSSimon SchmidTrustpilot

One guest post paid for itself in two weeks.

I needed backlinks, but one placement generated a sale within the first two weeks.

TTiborTrustpilot

Penalty revoked within 25 days.

Hired these champs and within 25 days it was done. 200% recommended.

SSSuumit ShahTrustpilot

Real traffic, real relevance.

Great quality links from legit sites, very relevant to my clients' niches.

SSSotiris SotiriadisTrustpilot

Writing and placements are top of class.

I've used a lot of providers. The quality and service here is a class above.

RRyanTrustpilot

A professional, trusted firm.

Extremely reliable and dependable, with excellent communication.

MBMarc BermanTrustpilot

A marketplace that just works.

Great service, good backlink quality, everything runs smoothly.

JGJacob GTrustpilot
Guarantees

Every link is covered.

Credit-back guarantee

Unfulfilled orders receive full account credit. Your balance is always protected.

Money-back guarantee

If we cannot fulfil a placement, you get a full refund. No fine print.

Index guarantee

Every placement is verified as indexed by Google, or replaced at no cost.

12-month replacement

Links removed within 12 months are replaced on a comparable site, free.

Case studies

Real stores. Real results.

Brands in competitive niches, from a standing start to full-funnel organic growth. Live data; client names withheld.

From zero to $428,175 in twelve months.

A United States restaurant-equipment eCommerce store, from no organic revenue: buyer-intent keywords first, on-page fixed, then 21 curated SERPpro placements plus 7 earned digital PR links.

Verified clientRestaurant equipment eCommerce · United States · 12-month window
$428,175Client-reported revenue, 12 months from $0
28Links built: 21 curated placements plus 7 earned via digital PR
3,131Monthly search clicks, from near zero
Search visibility · Google Search Console · clicks over the last 12 months
Google Search Console clicks growing from near zero to a new high over twelve months

How the growth was built

  • Buyer-intent first. We mapped the keywords with real purchase intent and targeted those before spending a dollar.
  • On-page fundamentals. Every target page was fixed and aligned to the exact query it was competing for.
  • 21 curated placements. High-traffic, relevant backlinks from SERPpro, each with anchor text optimized for its target page.
  • 7 earned digital PR links. A digital PR push earned 7 editorial links on high-authority publications, the kind of coverage you cannot buy off a menu.
  • Compounding growth. Clicks climbed from near zero to a new high, at an average position of 10.3.
Recommended by AI, not just ranked by Google

Observed across recent queries: the same pages now surface where buyers look.

Google AI Overviews · RecommendedChatGPT · Cited

Results are not guaranteed. SEO outcomes depend on many factors outside any tool's control, including your competition, content, technical health, and search engine updates. SERPpro surfaces the gaps and recommends the optimizations and placements to influence your campaigns positively. It does not guarantee rankings, traffic, or revenue.

100 keywords, all ranking in the top 3.

A United States dance and ballroom shoe store in a niche full of specialist retailers, now the default result for its category.

Shoes ecommerceUnited States · competitive niche · organic search
0keywords ranking in the top 3
0keywords ranked #1 on Google
0queries showing in Google AI Overviews
Keyword rankings by Google position · 100 tracked keywords · SEMrush
5545
#1 · 55#2-3 · 45#4-10 · 0#11-20 · 0

What the rankings show

  • Total top-of-page coverage. All 100 tracked keywords rank in the top 3, and 55 sit at #1.
  • A crowded niche. An established field of specialist retailers, yet this store is the default result for its category.
  • Real traffic. Around 6,936 organic clicks a month from this keyword set alone.
  • Answer-engine visibility. Present in Google AI Overviews for 63 of these queries.
Winning in AI search too

Cited in Google AI Overviews for 63 of its tracked queries, not just ranked in the classic results.

Google AI Overviews · 63 queriesTop 3 · 100 keywords

Positions, search volumes, and AI Overview presence from live SERP tracking (SEMrush, 2026). Keywords hidden for client privacy. Results are not guaranteed and depend on competition, content, technical health, and search updates.

Ranked #1 for 76 keywords in a brutal niche.

A United States jewelry store competing with major brands on some of the highest-volume terms in the category.

Jewelry ecommerceUnited States · highly competitive niche · avg difficulty 31 · organic search
0estimated monthly organic clicks
0keywords ranked #1 on Google
0queries showing in Google AI Overviews
Keyword rankings by Google position · 100 tracked keywords · SEMrush
761310
#1 · 76#2-3 · 13#4-10 · 10#11-20 · 1

What the rankings show

  • Owns the head term. Ranked #1 for its category's highest-volume query, worth roughly 165,000 searches a month.
  • Depth, not one lucky win. 76 keywords at #1 and 89 in the top 3 across the set.
  • A brutal niche. Average keyword difficulty of 31, up against major jewelry brands.
  • Serious traffic. Around 54,794 organic clicks a month from these keywords.
Winning in AI search too

Cited in Google AI Overviews for 69 of its tracked queries, in a niche where brand trust decides the sale.

Google AI Overviews · 69 queries#1 · 76 keywords

Positions, search volumes, and AI Overview presence from live SERP tracking (SEMrush, 2026). Keywords hidden for client privacy. Results are not guaranteed and depend on competition, content, technical health, and search updates.

Integrations

Brands we integrate with.

Search Console
Analytics 4
Claude
ChatGPT
Telegram
Slack
Explore SERPpro

More ways to build authority.

FAQ

Frequently asked questions.

Can I actually influence what LLMs recommend?
Yes. Large Language Models (LLMs) are not random, they are biased towards certain sources based on perceived editorial authority, brand mention frequency, entity clarity and/or community consensus. And these types of signals can be constructed through a variety of techniques such as: Editing links that support quality content related to the topic or entity for which you are trying to improve your standing; Digital PR activities that achieve links from high reach relevancy publications; Use of schema markup to facilitate understanding and improve entity clarity in search results; Activities which demonstrate popularity and/or consensus of opinion in various communities online.editorial link building, digital PR, schema markup, and community presence.
How is LLM optimization different from Perplexity SEO?
Perplexity SEO Perplexity SEO refers specifically to the SEO practice of optimizing for Perplexity’s real-time RAG-based citation system. LLM optimization refers to the practice of optimizing language models, including but not by any means limited to ChatGPT, Claude, Gemini, Copilot and more. Perplexity SEO and LLM optimization share some strategies but Perplexity SEO has a few distinct features, for example the way Reddit is weighted and the preferential weighting of fresher search results.
How long does LLM optimization take?
Training data updates vary by model. Real-time search tools (Perplexity Data (Perplexity, ChatGPT with search) can start to see the impact of new training data for coverage of recent events or updates to topical factual knowledge in a matter of days. Updates to foundational models typically occur on a longer schedule. However, building consistent editorial presence over a period of 6 to 12 months is best practice for maximizing the long term impact of an LLM.
Does traditional SEO still matter?
Absolutely. Traditional SEO and LLM optimization share the same foundation: editorial backlinks Yes. Every other principle of SEO and LLM optimization are the same as they have always been. We are still looking for quality, authoritative, human-edited links to make any changes on our websites worthwhile. Most other factors that contribute to ranking in Google will also be a factor in ranking in an LLM’s database.
Can LLM optimization be white-labeled for agencies?
Yes. Agencies offering AI SEO to clients can outsource Yes. Agencies providing an AI SEO service to clients can outsource the link building, digital PR and Reddit campaigns to SERPpro and we will provide a fully white-label service.white-label branding.

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