Our Story

Built for Agencies. Backed by Results.

12+ years navigating algorithm updates, penalties, editorial standards, and link decay. SERPpro exists because most backlink marketplaces prioritize scale over judgment. We chose the harder path.

Origin

From a solo operation
to a trusted marketplace.

Patrick Babakhanian grew up in The Netherlands as a child of Armenian refugees who fled Iran. That background shaped everything - resourcefulness, persistence, and a deep respect for earning your place.

In 2014, Patrick launched SERPchampion as a solo operation. He traded aged domains, ran affiliate sites, and learned link building the hard way - by doing it himself, site by site, outreach email by outreach email.

Over time, agencies started asking for help. The service evolved. SERPchampion became SERPpro - a white-label marketplace built specifically for agencies that refuse to cut corners.

The company was born from real experience - not venture capital or shortcuts.

Every publisher in our network has been manually vetted. Every placement is editorially reviewed. We built SERPpro because we knew what agencies actually needed: quality they could stake their reputation on, delivered under their brand.

Journey

How we got here.

Every milestone earned, never manufactured.

2014 Launched SERPchampion - aged domains & affiliate SEO. A solo operation built from scratch.
2017 Pivoted to white-label link building for agencies. The demand was real - agencies needed a partner they could trust.
2020 eCommerce expansion. Team grows to 10+ as client demand accelerates across verticals.
2022 SERPpro platform launch. 1,000+ vetted publishers available through the self-serve marketplace.
2024 Digital PR services launched. Expanding beyond link building into earned media and editorial coverage.
Today 1,700+ projects completed. 20,000+ publishers. Still founder-led. Still choosing judgment over scale.
12+
Years
1,700+
Projects
20K+
Publishers
0
Penalties
Team

The people behind your results.

Small team. Deep expertise. Every member chosen for judgment, not just skill.

PB

Patrick Babakhanian

Founder & CEO

ML

Mae Lynn

Operations Manager

ML

Marc Lassitre

Lead Dev

SD

Sara David

Head of PR

DJ

Duncan James

Content Lead

AP

Arvin Peterson

Order Manager

Values

What we stand for.

Three principles that guide every decision.

01

Judgment Over Scale

We manually vet every publisher. We reject placements that don't meet editorial standards. Growing fast is easy - growing right is what matters.

02

Transparency Over Hype

No inflated metrics. No hidden PBNs. Every placement comes with real traffic data, genuine editorial context, and honest reporting you can share with clients.

03

Results Over Promises

1,700+ projects. Zero penalties. We don't sell outcomes we can't deliver. Our track record speaks because we let the work do the talking.

Related services

Ready to work with a team
that earns your trust?

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12+ years in market No long-term contracts Agency-exclusive

What agencies say

Built for agencies
who actually deliver.