Earn editorial backlinks from Forbes, USA Today, NY Post, and thousands of Tier-1 media outlets. Our done-for-you digital PR and HARO link building agency turns expert commentary into the highest-authority backlinks Google and AI search engines trust most — at scale.
What We Do
Our digital PR and HARO link building service combines three proven tactics that consistently produce editorial placements on the publications your competitors only dream about. Learn more about our full suite of link building services.
Why It Matters Now
Google's Helpful Content updates and the rise of AI search have raised the bar for what counts as a quality backlink. Here is why digital PR has become the highest-leverage SEO investment.
A mention in Forbes or USA Today carries more SEO weight than dozens of guest posts. These are the links Google was designed to reward — earned by merit, placed by real journalists, on sites with massive independent trust.
ChatGPT, Perplexity, and Google AI Overviews pull answers from authoritative media. Brands that appear in Forbes, VentureBeat, and major trade outlets get cited in AI answers — creating a compound visibility advantage that keyword rankings alone cannot replicate.
Journalists receive hundreds of pitches per query. Speed, relevance, and quality of response determine who gets the placement. Our team monitors queries in real time and crafts responses fast enough to consistently land in the published piece.
PR is a relationship business. Without existing relationships at major publications, cold outreach gets ignored. Our 12-year network of journalist and editor relationships means your pitches reach the right inbox — and get read.
Digital PR Packages
Pay only for earned links. No monthly retainers, no hidden fees. See full digital PR package pricing.
All plans include placement guarantees. Need white-label digital PR for your agency? All tiers support white-label delivery.
Proof of Placement
These are actual editorial placements earned for SERPpro clients through our HARO and digital PR outreach — not sponsored content, not paid placements.
Process
Four steps from onboarding to live editorial placement — fully done for you.
We learn your brand, industry, target keywords, and editorial positioning. Our team builds a pitch angle strategy and identifies which journalist verticals and HARO categories will produce the strongest placements for your goals.
Our team monitors HARO, ProfNet, and direct journalist inboxes every day. When a relevant query drops, we craft a compelling expert response in your brand's voice and submit it ahead of the reporter's deadline.
When a journalist publishes your quote or feature, we verify the live link, confirm it is dofollow and properly attributed, and log it to your placement report — typically within 24 hours of publication.
Monthly (or bi-weekly on Exposure and Dominance plans) we review placement performance, refine pitch angles based on what is resonating, and adjust targeting to maximize placement velocity in the coming month.
FAQ
We target real editorial publications with genuine audiences — Forbes, USA Today, NY Post, MSN, VentureBeat, Architectural Digest, Epicurious, BizJournals, and thousands more across every industry vertical. Every site is manually vetted for real traffic, editorial standards, and domain authority above DR 70. No PBNs, no link farms, no recycled networks.
Traditional link building services like guest posts and niche edits place content on publisher sites. Digital PR earns earned media — journalists and editors cite your brand as a source because your expertise is genuinely newsworthy. This produces the highest-authority backlinks Google trusts most and that AI search engines cite when generating answers.
HARO (Help a Reporter Out) and similar platforms connect journalists who need expert sources with brands that can provide authoritative commentary. Our team monitors hundreds of daily journalist queries across every major vertical, crafts compelling expert responses on your behalf, and pitches them to the right reporters before their deadlines. When a journalist uses your quote, you earn an editorial backlink from their publication — often DR 70–95.
HARO campaigns typically produce first placements within 30–60 days. Proactive journalist outreach campaigns run on a 45–90 day cycle. Timelines depend on your industry, the news cycle, and the publications targeted. We provide monthly progress reports throughout and your account manager will keep you updated on active pitches.
Yes. All of our digital PR packages can be delivered under your agency brand with zero SERPpro branding — reports, communications, and deliverables all carry your identity. See our white-label PR page for full details. We also offer specialized B2B PR services, eCommerce PR, and private label SEO services.
Our Boost plan targets publications with DR 70+. Exposure and Dominance plans include DR 80+ and Tier-1 national media (DR 85–95). Every placement report includes the live URL, Ahrefs DR, estimated organic traffic, and anchor text so you can verify the value independently.
We recommend a minimum 3-month engagement for digital PR because editorial authority compounds over time — but there are no long-term contracts required to start. You can begin with a single month to verify placement quality firsthand, then scale from there.
ChatGPT, Perplexity, and Google AI Overviews preferentially cite brands that appear in authoritative media sources. When your brand is quoted in Forbes or USA Today, those citations become signals that AI models use when answering questions in your category — driving brand visibility far beyond traditional organic search rankings and building a durable presence in AI-generated answers.
Why It Matters
A large-scale Semrush study analyzing 1,000 domains found that sites with stronger, higher-quality backlink profiles were significantly more likely to be cited in AI-generated search results. AI search engines like ChatGPT, Gemini, and Perplexity rely heavily on external authority signals when deciding which sources to reference.
As AI search traffic grows, these citations matter even more — users coming from AI answers tend to be deeper in the decision process and convert at higher rates. Real authority backlinks are not becoming obsolete. They are becoming decisive.
Build Your Authority →Tell us your goals. We will build a digital PR and HARO link building strategy that earns editorial backlinks from the publications your audience trusts — and Google rewards.
Tell us what you need. We'll put together a plan and get back to you within one business day.
We'll be in touch within one business day.
Check your inbox for a confirmation.
Ready to scale your link building?