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iGaming is one of the toughest niches to earn relevant links. SERPpro runs an exclusive network of quality iGaming publishers that actually accept casino and sports betting content, with anchors written for each target page.
It is almost unheard of for a link building vendor to have real iGaming clients. Here is what makes it hard.
Most general sites, news outlets, and blogs will not accept casino or sports betting content at all.
iGaming is one of the most competitive link building markets in the world, and the good inventory moves fast.
Gambling is YMYL, so Google is stricter. Off-topic or spammy links rarely pass undetected.
A sportsbook in New Jersey needs different publishers than the same brand in the UK or the EU.
Ranking top three for terms like best online casino or sports betting sites can pay six figures a month.
Google AI Overviews, ChatGPT, and Perplexity are beginning to surface gambling comparison content.
We keep our iGaming publishers separate from the main network. Every site is audited for genuine gambling content and a real betting and casino audience.
Weighing it up? Take a look at filter publishers by metrics, the numbers behind our work, and earned editorial links.
DR 50-75. Odds, strategy, and betting industry news.
DR 45-70. Online casino, slot, and table-game editorial sites.
DR 40-65. DFS strategy and platform coverage.
DR 55-80. Major-league coverage that carries betting content.
DR 40-60. Industry news, regulation, M&A, and technology.
DR 40-70. Regulated markets across the UK, Malta, EU, and LATAM.
Topic-matched against iGaming-accepted publishers. Filter by DR, traffic, price, and market, then add placements straight to your plan.
Tell us the pages that need authority (sportsbook, casino, affiliate, or B2B), your target keywords, and the jurisdictions you operate in.
We scan our exclusive iGaming publishers plus the wider network to shortlist sites that fit the page and the market.
Dofollow editorial links inside relevant content that reaches a gambling audience, with anchors tuned to the destination.
Every placement, metric, and anchor on your dashboard. If a link ever drops within 12 months, we replace it free.
Screenshots from live campaigns we run for iGaming operators, affiliates, and agency partners.
Unfulfilled orders receive full account credit. Your balance is always protected.
If we cannot fulfil a placement, you get a full refund. No fine print.
Every placement is verified as indexed by Google, or replaced at no cost.
Links removed within 12 months are replaced on a comparable site, free.
Get an iGaming link plan built on publishers that actually accept casino and sports betting content, with anchors and target pages decided for you.
Get an iGaming Link Plan