iGaming is one of the toughest niches to acquire relevant links. SERPpro has an exclusive network of quality iGaming publishers.
Why iGaming Is Different
It is almost unheard of for a link building vendor to have iGaming clients. Although there are few gaming publications that will accept advertising, the few that will accept content that is gambling-related are saturated with low quality ads from a huge number of other competitors. So to be competitive in the iGaming SEO niche, you need a highly specialized and dedicated network of publishers or else a very generic vendor will not be able to properly utilize your budget and fulfill your orders.
Most general websites, online news channels and blogs do not accept casino or sports betting content.
The iGaming SEO industry is one of the most competitive link building markets in the world.
The rules for Google’s ‘Your Money or Your Life’ content (YMYL) are stricter. Gambling is classed under this title, and it’s extremely unlikely that any spam or off topic low quality backlinks will pass undetected.
We know that there are many jurisdictions for iGaming companies to expand into. A sportsbook in New Jersey will be governed by different publishers than that same sportsbook in the UK or when attempting to expand into the EU.
We can estimate that ranking in the top 3 for the terms “best online casino” and “sports betting sites” will pay out six figures per month.
We are starting to see Google AI Overviews, ChatGPT and Perplexity start to pull what we can only assume is gambling comparison content – so obviously search terms such as betting odds, casino games and site features are being ranked for.
Publisher Network
We exclude all our iGaming publishers from the main network. We audit and monitor all gambling content sites to ascertain the level and quality of the gambling related content being produced and that they have an inherent sports betting and casino audience coming from the vertical. That and the fact that a substantial amount of their content must abide to the Google guidelines for YMYL sites.
DR 50-75. DR 50-75.Sports Betting Information Websites DR 50-75 The sports betting information category is focused on websites about sports betting news, analysis and odds comparison which reach a very engaged audience of active sports bettors and sometimes fantasy sports gamers. Relevant ad units for sportsbooks, sports betting websites and odds providers.
DR 45-70. DR 45-70.DR 45-70. Online casino, slot review and table game editorial sites. Wide range of price options for all types of casinos, games providers and other real money gaming websites.
DR 40-65. DR 40-65 DR 40-65 Fantasy Sports The rates herein shall apply to charges for advertising in any daily fantasy sports and season-long fantasy publication which promotes on-line fantasy sports contests and daily fantasy sports contests for enthusiasts of sports fantasy as well as daily fantasy sports contest operators, and sports data collection and transmission companies.
DR 55-80. DR 55-80. - General sports media that carries betting and/or gambling information about football, basketball, soccer and other sports the audience for which has an interest in sports wagering.
DR 40-60. Online journals, trade publications that focus on iGaming news, regulation, M&A and technology. DR 40-60 Suitable for B2B companies in the iGaming sector, platform providers and payment processors.
DR 40-70. Contact Us DR 40-70 DR 40-70: International gambling publications in regulated markets across the UK, Malta, Gibraltar, EU member states and Latin America. Multi-jurisdictional reporting on international operators.
Access to all 20,000+ general publications for non-gambling brand advertising opportunities Publisher Marketplace (BROWSE) In addition to the extensive audit of key search results carried out by SERPpro, users have access to a vast range of sources, with huge reach and influence over the online public, engaging hundreds of millions of people and driving huge amounts of action and conversions. Browse the publisher marketplace Browse the publisher marketplace
Pricing
All of our iGaming links start at $150 per link with no retainer or minimum period of engagement. All of our link placements include: Relevent and quality written content All on site, live reporting from every casino and event we visit in Europe, USA, Macau and Australia A 12 month link guarantee See our link building pricing page for a full breakdown of pricing per DR tier.link building pricing page.
Available on all levels iGaming specific publishers Premium Casino & Sports Booking ad placements available at highly negotiable rates White-label purchasing White-label purchasing →
How It Works
Let us know which pages you need Authority links for (for example: sportsbook landing pages, casino game pages, affiliate comparison pages or B2B iGaming technology pages). Also let us know which target keywords and which jurisdictions your publishers operate in.
We constantly scan and assess hundreds of sources from over 150 exclusive iGaming publishers, as well as our network of 20,000+ websites.
Publisher links have been included to a selection of relevant websites that reach a gambling audience. The anchor text for the links has been modified to be more relevant to the destination. Publisher links are dofollow.
Placements on your entire dashboard Full publisher metrics, including all anchor text and first class live link verification. Our Forever Guarantee: If the link ever drops out for any reason, we will replace it for a full 12 months.
Proof of Placement
Here are some examples of screenshots taken from some of our current live promotional campaigns that we run on behalf of iGaming operators, affiliates and agency partners.
FAQ
Yes. We work with over 150+ iGaming publishers in the casino, sports betting, fantasy sports and gambling content vertical. This is a large and separate group of verified publishers than our main editorial publishers, as in 9 cases out of 10 the terms and conditions of these sites specifically do not allow gambling content to be shown to their users. We have developed a dedicated ad inventory specifically for iGaming.
Yes We mainly work with iGaming operators (sportsbooks, online casinos), affiliates (comparison & review sites) and B2B iGaming companies (platform providers, payment processors and compliance tools). We will always adapt the way we work to the needs of the specific publisher, and tailor our anchor strategy and prime publisher selection for each affiliate marketing campaign.
Yes. Our publisher network specialises in iGaming. They cover the US state licensed markets (NJ, PA, MI, CO, etc.) as well as the UK Gambling Commission and Malta, Gibraltar and other EU countries. We make sure that the affiliate sites your business is featured on are targeted to the right regions for the licences you hold.
Publisher pool is smaller, competition is higher and Google is enforcing stricter quality guidelines under YMYL for gambling content. Every single link placement has to occur on website with a real audience and editorial review. Our general link building services cover the majority of the online space, but iGaming needs a different approach to a publisher network which is why we keep a dedicated segment for this business. Our link building services cover the majority of the online space, but iGaming requires a different setup for a publisher network, so we have a dedicated segment for this business model.link building services cover most verticals, but iGaming requires its own publisher infrastructure, which is why we maintain a dedicated segment.
Absolutely. Many iGaming clients combine gambling-specific editorial placements with broader brand-building through our digital PR service and general guest post placements Yes many iGaming clients mix a portfolio of gaming editorial opportunities through with some brand building work using our digital PR service and also guest post opportunities on non-gaming website's to help build a more natural authority and a more natural backlink profile. Absolutely. Many iGaming clients combine gambling-specific editorial placements with broader brand-building through our digital PR service and general guest post placements
Our dedicated casino backlinks Our casino backlinks page goes into more detail for the casino specific link placements. iGaming link building is a general term that encompasses building links to a site for a casino, sports betting, fantasy or B2B iGaming business. Read more about casino backlinks on our Casino Backlinks page.
No minimums, no contracts. A great way to get started is with a single iGaming affiliate marketing placement and see the value of our marketing media compared to your other advertising choices. We recommend to most iGaming affiliate sites to upgrade their publisher to more than 10-30+ placement positions to achieve the best performance of conversions. Our Volume Pricing that offers our Deposit Bonus Credits program is designed for our larger high performance affiliate partners. deposit bonus credits program.deposit bonus credits program.
Yes. Agencies managing iGaming clients can outsource link building through our platform with full white-label Yes. Agencies that service online casino clients for iGaming can outsource the link building required for those sites through our platform White Label / Reseller Service Our White Label Reseller Service enables any SEO Agency, large or small to efficiently and remotely manage the link building required to support SEO activities for iGaming clients by using our highly advanced SEO Link Building Platform as a fully resellable SAAS-based software application with your agency name & branding on reports and communications. We are the “Backend Operations Hub”.
150+ iGaming Publishers Reach DR 40-80+ over 12 months First editorial placements achievable within 5-20 days Casino, sports betting, fantasy, gambling placements available No contracts No commission on budget exclude tax for affiliate partners
Please get in touch with us to let us know what you are looking for and we will provide you with a proposal and plan of how we can assist you within one business day.
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