There are a number of emerging search technologies which could significantly impact the way users search online, such as: ChatGPT, Perplexity, Google AI Overviews and Gemini. Ensure your business is appearing in relevant results across these platforms and all others, to maximise your online visibility.
Idea Generator (ChatGPT), Perplexity, & AI Overviews ( Gemini ) | 20K+ Publishers | AI Visibility Experts
The AI Search Landscape
Google still sends 345x more traffic than ChatGPT, Perplexity Google still sends 345x more traffic to Search than to ChatGPT, Perplexity The new kids on the block – chatbots like ChatGPT, Perplexity, and Gemini – are getting a ton of press lately, and rightly so – they are incredibly cool! But looking at the numbers, we can see that Google Search still gets 1% of the searches that Google sends to ChatGPT, Perplexity, and Gemini, which is 345x more than all 3 combined! Traditional SEO is not going away – SEO work done today for these new chat platforms will start to compound in the coming months.
The No. 1 growth rate in digital marketing to date in 2025 is artificial intelligence-referred traffic, colloquially known as Artificial Intelligence-referred traffic or AI-referred traffic, which has grown 527% YoY.
Google AI Overviews In this article we will look at the Google AI Overviews that are now appearing in more than 55% of the search results we track.
ChatGPT ChatGPTNumbers don't lie: - 800M+ weekly active users engaging in 2.5 billion conversations every single day. And when people are searching for something and need a little guidance, who do you think they'd like to hear from?
Perplexity Perplexity processes 780M+ monthly queries with the highest B2B conversion rates of any AI search platform.
The latest Semrush study on the Top 1000 by Backlinks found that all search engines, a higher backlink profile is associated with a higher number of AI citations.
Google sends 345x more traffic to websites than all AI chatbots combined. Link building is not dying, it’s just becoming the foundation for your website to be recognised by the AI-powered visibility tools that are rising in prominence.
Our AI SEO Services
All of these solutions are based on a full-stack of latest technology and are aimed at making your life as an editor easier, more efficient and thereby giving you more control over the article flow as well as matching the article structure to the real world entity structure and generating entity signals that are used by the AI's that decide which sources to cite.
Cross-platform strategy covering ChatGPT, Perplexity, AI Overviews Guide Cross-platform strategy covering ChatGPT, Perplexity, AI Overviews Multi-Platform Approach: ChatGPT, Perplexity, AI Overviews, Gemini and more! The framework that every AI citation needs to succeed on.
Shape the editorial footprint and entity signals that impact the relevant results ChatGPT returns. In addition to that, this role will be focused on leveraging training data and real-time search optimization strategies to engage the 800M+ users ChatGPT has.
Optimize for Perplexity's real-time RAG model. Freshness, Reddit presence Recent / Active / Global RAG model for optimal Perplexity We aim to optimise the Perplexity score for this RAG model in real-time.
In the digital landscape, having your website listed in Google’s Knowledge Panel is an easy way to boost your visibility and make a great first impression.
Is it possible to list out the sources (reviews, etc.) that the LLM actually draws from when recommending articles? The LLM that chooses which articles to suggest to users needs more heavy handed editorial control.
We've collected content from over 20,000 trusted sources to serve as an authority layer for virtually all AIs that are now referencing our knowledge base.
Backlinks and AI
Content marketing is not an isolated discipline and a whole lot of factors including Search Engine Optimisation (SEO) come to play when creating content that brings real value to the readers. According to a Semrush study, the editorial backlink profile of websites determines their visibility in the search results of an AI search engine.
Each time an editorial is published in a legitimate publication it generates a single data point which our A.I. learns from. The more legitimate publications the A.I. has access to, the more points it can generate for learning.
Journalist earned media is generally viewed as being of a higher trust level than other forms of content and is therefore given greater priority by the AI engine. In PRO, journalist earned media is given.
ChatGPT ChatGPTChatGPT appears to be getting data from Wikipedia for about 48% of the answers it provides. .edu domains are second behind bank domains in terms of institutional trust and are heavily weighted by almost every AI engine.
Perplexity cites Reddit in 46.7% of responses. Google AI Overviews I have the pleasure of sharing with you some Perplexity stats. They found that Reddit is cited in 46.7% of Reddit responses.
We provide the data as original statistics. The data is then aggregated and analyzed by AI, to enable us to identify and reference your organization or business.
Finding patterns at scale through building consistent editorial authority. Every article posted is another data point to train and improve AI’s understanding.
Platform Comparison
Every AI platform has its own unique citation behavior and set of signals. Understanding these is key to developing a cross-platform strategy to get your AI work noticed.
| Platform | Scale | Citation Style | Primary Signals | Optimize With |
|---|---|---|---|---|
| Google AI Overviews | 55%+ of searches | 2-7 sources per answer | Organic ranking + schema + authority | Editorial links + schema |
| ChatGPT | 800M+ weekly users | 2-5 selective sources | Training data frequency + authority | Digital PR + entity signals |
| Perplexity | 780M+ monthly queries | 6.61 avg citations | Freshness + Reddit + authority | Reddit + fresh content |
| Gemini | Fastest growing | Google ecosystem integration | Google rankings + Reddit | Link building + Reddit |
| Copilot / Bing AI | Enterprise adoption | 87% Bing match | Bing organic rankings | Traditional SEO + authority |
Industries We Serve
Every business with a website that has customers who do some level of research before buying has the potential to gain from the inclusion of Artificial Intelligence (AI) search. Here are some of the markets we foresee as being the most quickly to take advantage of this technology.
Health related searches for the term Artificial Intelligence require a very high level of authority to earn the necessary trust with users. To build that trust we look for .EDU sites and high levels of medical editorial coverage.
Legal questions are being asked and answered on an #AI platform more frequently. Law firms are offering commentary on #AI in sources that have a high impact on their online legal citation rankings.
Financial product comparisons on #AI search require solid EEAT signals and high levels of authority from relevant sources such as publications.
If your competition isn’t mentioning “Artificial Intelligence” (AI) yet, you can be the first to begin building your visibility as a forward thinking organization that is employing this emerging technology to better serve your customers and clients.
Also serving: Real Estate, Also serving: Real Estate, Also serving: Real Estate, Local Businesses, iGaming, iGaming, iGaming
Proof of Placement
A selection of screenshots for some of our agency partners from our live placements. All of the URLs in the images lead to authentic content and are therefore considered trustworthy by search engines such as Google and Bing.
FAQ
Yes. An AI engine is not a collection of random variables. It differentially weighs: • Authority of editors and authors of content • The structure of the content (e.g. titles, entities) • Platform specific variables (e.g. rules of Reddit, or the “freshness” of content) And all these variables can be optimised for through thoughtful editorial link building, digital PR and structured content strategy. editorial link building, digital PR, and structured content strategy.editorial link building, digital PR, and structured content strategy.
Both methods make use of Editorial Backlinks coming from high quality sites. SEO with AI: - Content Structure Optimisation (CSO) - Entity tagging and optimisation - Platform specific optimisations Traditional quality SEO will always be required as the foundation of SEO with AI results. Both methods are highly complementary and will be used in conjunction with each other.
Google AI Overviews (55%+ of searches) for volume. Perplexity for B2B conversion rates. ChatGPT Here are the numbers we've seen: Google AI Overviews (55%+ of searches) for volume. Perplexity for B2B conversion rates. ChatGPTGoogle AI Overviews (55%+ of searches) for volume. Perplexity for B2B conversion rates. ChatGPT for reach (800M+ weekly users). So what’s the optimal strategy?
Activity Overview: changes in Citation monitoring (Otterly.AI, Profound), branded search volume changes, referral traffic from AI platforms, and traditional ranking improvements (which drive AI Overview citations). We track visibility across all major AI platforms.AI Overview citations).AI Overview citations). We track visibility across all major AI platforms.
Yes. Agencies outsource AI SEO through SERPpro with full white-label branding. See link building for agencies Yes. Agencies outsource AI SEO to us and use our SERPpro service with full white-label branding. See link building for agencies for more details on our Agency Partner Program.
SERPpro uses AI SEO to combines 3 SEO practices (editorial link building, digital PR and entity optimisation) in order to gain citations for your website on all relevant places in the search engine results pages (SERPs) and on all known search engines using an AI component in their algorithms such as ChatGPT, Perplexity, Google AI Overviews and Gemini.
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