Podcast Link Building. The Link Source Most of Your Competitors Are Ignoring.
We create show notes for every episode of our Podcast that have editorial backlinks to the guests and resources they mention. In order to get the links they must be booked or mentioned. Podcast seo earns links and brand mentions from audio content.
MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·
How It Works
How podcast link building generates backlinks.
Podcast appearances and resource mentions result in an editorial backlink from the show notes page, the YouTube description, and the articles that syndicate that content.
01
Guest Appearances
Get booked on podcasts in your niche. The host publishes show notes with a link to your site. Each appearance equals a backlink from the podcast's domain.
02
Resource Mentions
The resource you created (tool, guide, content) was mentioned in an episode and we included a link to it in our show notes. Consider this an editorial backlink.
03
Podcast Directories
Our podcast is available on Apple Podcasts, Spotify, YouTube and all the major platforms.
04
Podcast-to-Article Syndication
Many podcasts are repurposed and posted as blog posts or articles. What ends up happening is that the syndicated article has an additional backlink to it from the site of the publisher.
Why Podcast Links Are Valuable
Unique domains, built-in audiences,and AI search citations.
Here is the next one on the list. Podcast backlinks are some of the most natural links you can get. When a podcast host talks about your tool in an episode, that’s editorial endorsement.
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Unique Referring Domains
Many times, people overlook the podcast sites when it comes to creating backlinks. Adding a couple of backlinks from these sites will really help in increasing the diversity of referring domains, which is crucial for building a strong link profile.
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Built-in Audience
Podcast listeners are engaged audiences. A backlink from show notes is not just an SEO signal. It drives referral traffic from listeners who heard your name in the episode.
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AI Search Citations
Perplexity Perplexity is heavily weighted towards YouTube transcripts. Podcasts released on YouTube that mention your brand can then be turned into credible citations for search engines to pick up and index.
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Natural and Editorial
Podcast mentions are some of the most natural types of links you can acquire. An endorsement of your product by the host of a podcast is organic and a great source of authority building from search engines.
Pricing
Link building tiers for every campaign.
All tiers come with: - 1,000 word original article - 1 contextual dofollow link - Full site approval - Index guarantee - 12 month replacement - AI tracking See full pricing by DR tier →See →
A variety of DR levels are available for the DR 70+ through DR 92 deployed in the market. Agency volume pricing is available. Please contact us for white-label purchasing information.White-label purchasing →
Proof of Placement
Real editorials on real publications.
We've selected a few screenshots from recent live placements we have delivered to our agency partners. Please note that all the links will open to an actual editorial page.
Credit-Back Guarantee
Unfulfilled orders receive full account credit. Your balance is always protected.
Money-Back Guarantee
If we cannot fulfill your placement, you get a full refund. No questions, no fine print.
Index Guarantee
Every placement is verified as indexed by Google. Non-indexed links are replaced at no cost.
12-Month Link Replacement
Links removed within 12 months are replaced on a comparable site. We monitor all links for removals.
FAQ
Podcast link building questions answered.
Our digital PR We have recently launched our digital PR service and we have started to include podcast pitching for clients. If you have a spokesperson that we can turn into a source for a podcast then this is something that we can look to do. It is paid for work where we pitch your spokesperson as a guest for a podcast.
I tend to write the same few lines for each show. I’ll usually include the show notes page, the YouTube description, and then any articles that get syndicated out. I’d say I write this stuff 1-3 times per appearance. And if I’m doing 5-10 appearances per month, that’s a whole lot of text.
SaaS, startups, marketing, finance, healthcare Companies interested in and really any niche that has a growing number of active podcasts.
Switch between on-page and off-page. Every feature your team would run a campaign with.
Content Engine
Rank-ready content that sounds human.
Generate articles. Humanize them through the same platform. Every draft gets a content score, AI detection report, and auto-distribution to LinkedIn + Twitter variants.
4,000+ word articles
Content Score /100
Built-in AI detector + humanizer
21-variant social distribution
AI Humanizer
Bypass AI detectors. Keep your voice.
Paste any AI draft. Get a human-scored version back in seconds. Fast mode or maximum mode with auto-re-humanize if detection still reads above 25%.
AI detection score out of 100
Fast or Maximum mode
Auto re-run until clean
Preserves SEO intent and tone
Distribution
One article. 21 social variants.
Every article auto-splits into LinkedIn threads, Twitter posts, and more. No copy-paste. No reformatting. Just publish.
LinkedIn + Twitter variants
Multiple angles per article
Character-length optimized
Hashtag + formatting included
Projects & Analysis
Site analysis + competitor gap.
Attach a project to every campaign. See niche matches, news & authority, local & regional, and competitor gaps in one view.
Niche match + authority filtering
Competitor gap analysis
Local + regional targeting
Content knowledge base per project
Publisher Marketplace
20,250 publishers. Live filters.
Sort by Domain Rank, DA, traffic, category, country, or price. Every site is manually vetted - forbes.com, reuters.com, techcrunch.com, hbr.org, and 20,000 more.
DR 92+ premium sites
40+ countries covered
Dofollow + nofollow filters
Real traffic & category data
Anchor Strategy
Reverse-engineer the winning anchor mix.
Enter a domain and target keyword. We pull the top 10 ranking URLs, analyze every backlink anchor, and show you the distribution that's already winning the SERP.
Top 10 competitor analysis
Full anchor distribution breakdown
Publisher recommendations by niche
PDF export included
Prospect Research
Find every link prospect worth pitching.
Give us keywords. We run Google operators across multiple footprints, dedupe across all runs, and enrich every prospect with DR, traffic, email, and AI-generated pitches.
Unlimited searches, up to 6 keywords per batch
Auto-enrichment (DR, traffic, email)
AI pitch drafting
Sequences & inbox built in
Digital PR
Every live journalist query. One feed.
Every open HARO, SourceBottle, X.com, LinkedIn, and MentionMatch query - live, unlimited, filtered by niche.
Live updates across every source
Every niche covered
6 source integrations
AI pitch drafting + gift-guide tracker
Site Finder
One tool. Nine ways to find anything.
Link prospects, digital PR, journalists, GBPs, affiliate sites, resource pages, roundups, unlinked brand mentions, comparison pages - all from one search.
Web, GBP, and Journalist modes
9 preset strategies built in
Auto-enriched with DR, traffic, and contact data
One-click pitch drafts
Before & After
The team, time, and tools you stop needing.
Stop hiring. Stop juggling tools. Stop waiting weeks for placements.