Journalists respond to data, not company pitches. That’s why data-driven PR at Caphoenix focuses on developing media campaigns around a company’s compelling and thought-provoking research and data, thereby resulting in valuable editorial media coverage.
Why Data Works
Data provides journalists with raw materials that journalists’s editorial standards require: number that journalists’ audiences care about.
Source all of your editorial standards with our data Journalism loves a good fact and we can help you source all of your editorial standards with our accurate and up to date data Your brand will be referenced.
Number of Story Angles per Data Set = 5-10 Most datasets provide a basis for regional breakdowns, as well as numerous demographic slices and year over year comparisons. A single data asset can be repurposed for weeks of outreach communications.
ChatGPT, Perplexity, and AI Overviews prioritize content with cited statistics. Effective AI visibility tactic.AI visibility tactic.
Data studies that are placed in relevant contexts can be cited months later. The backlink effect is increased. These are editorial backlinks, which have been earned organically.Editorial backlinks earned organically.
The fact that Data-Driven Pitches result in 2-5x more journalist responses than traditional Brand Pitches is dramatic in itself – but when you factor in that you can do this with a much lower ROI.
Original surveys, internal data, public datasets, industry benchmarks, and aggregation analysis.
Our Process
From determining the angle of the drone to logging where the drone was placed, each part of the system has been optimized to get the largest journalist response.
Team task - identify data assets and public data sources What is the simplest way to summarise a bunch of numbers so that a journalist has a headline stat they can report with a single sentence?
Here are the key stats, data visualizations and methodology notes. We've also prewritten some key quotes that can be used. Everything is available now for journalists, so there's no need to wait for further questions.
Source has outreach to journalists by beat and publication. We have finance journalists covering our data. Not mass media communications.
Includes citations and backlinks to your source. Articles distributed through media channels that have real audiences. Coverage in reputable online publications with real traffic.Editorial placements on real publications with real traffic.
Pricing
All tiers include a 1,000-word original article, 1 contextual dofollow link, full site approval, index guarantee, 12-month replacement and AI tracking. See full pricing by DR tier →See full pricing by DR tier →
Below is a list of the DR ratings available in our marketplace for DR 70+ through DR 92 and agency volume pricing available. Our partners may also choose to purchase any of our systems through our white-label purchasing program →White-label purchasing →
Proof of Placement
Here are a few examples of recent live placements we have secured for some of our agency partners. Each link will always open to an authentic editorial page. These are all real screenshots of the campaigns that are live and you can click through to see them in action.
FAQ
Surprising, counterintuitive or gap-filling. In this section we highlight survey data, trend analysis and industry benchmarks.
Both work. You can use internal data, commission surveys or public data sets such as the Census, BLS or even Google Trends.
Data-driven PR is a subset of digital PR Data-driven PR is a type of digital PR. Every data-driven campaign is a form of digital PR. However, not every form of digital PR requires unique or original data.
Yes. Most clients run data-driven PR for high-impact coverage alongside editorial link acquisition for consistent monthly volume.editorial link building for consistent monthly volume.
Yes. AI engines prioritize cited statistics. Effective answer engine optimization tactic.answer engine optimization tactic.
Yes. Agencies outsource with full white-label branding.outsource with full white-label branding.
Our starting point is the original data, and then we work out the best angles and pitches to convey the importance of that data. We aim to secure media coverage in relevant publications with real audiences. And the approach that achieves linkable media coverage is PR.
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