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Journalists respond to data, not company pitches. That’s why data-driven PR at Caphoenix focuses on developing media campaigns around a company’s compelling and thought-provoking research and data, thereby resulting in valuable editorial media coverage. Our data-driven digital pr campaigns earn coverage on major outlets.
Data provides journalists with raw materials that journalists’s editorial standards require: number that journalists’ audiences care about.
Comparing your options? Explore digital PR link building, B2B PR services, and a recent case study.
Source all of your editorial standards with our data Journalism loves a good fact and we can help you source accurate and up to date data Your brand will be referenced.
Number of Story Angles per Data Set = 5-10 Most datasets provide a basis for regional breakdowns, as well as numerous demographic slices and year over year comparisons. A single data asset can be repurposed for weeks of outreach communications.
ChatGPT, Perplexity, and AI Overviews prioritize content with cited statistics. Effective AI visibility tactic.AI visibility tactic.
Data studies that are placed in relevant contexts can be cited months later. The backlink effect is increased. These are editorial backlinks, which have been earned organically.Editorial backlinks earned organically.
The fact that Data-Driven Pitches result in 2-5x more journalist responses than traditional Brand Pitches is dramatic in itself - but when you factor in that you can do this with a much lower ROI.
Original surveys, internal data, public datasets, industry benchmarks, and aggregation analysis.
Team task - identify data assets and public data sources What is the simplest way to summarise a bunch of numbers so that a journalist has a headline stat they can report with a single sentence?
Here are the key stats, data visualizations and methodology notes. We've also prewritten some key quotes that can be used. Everything is available now for journalists, so there's no need to wait for further questions.
Source has outreach to journalists by beat and publication. We have finance journalists covering our data. Not mass media communications.
Includes citations and backlinks to your source. Articles distributed through media channels that have real audiences. Coverage in reputable online publications with real traffic.Editorial placements on real publications with real traffic.
Screenshots from live campaigns we run for brands, affiliates, and agency partners.
Unfulfilled orders receive full account credit. Your balance is always protected.
If we cannot fulfil a placement, you get a full refund. No fine print.
Every placement is verified as indexed by Google, or replaced at no cost.
Links removed within 12 months are replaced on a comparable site, free.
Brands in competitive niches, from a standing start to full-funnel organic growth. Live data; client names withheld.
Observed across recent queries: the same pages now surface where buyers look.
Results are not guaranteed. SEO outcomes depend on many factors outside any tool's control, including your competition, content, technical health, and search engine updates. SERPpro surfaces the gaps and recommends the optimizations and placements to influence your campaigns positively. It does not guarantee rankings, traffic, or revenue.
Search Console
Analytics 4
Claude
ChatGPT
Telegram
SlackEditorial placements on vetted publishers, guaranteed and tracked for you.
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