Data-Driven PR

Data-Driven PR. The Strategy Behind Every Placement Journalists Actually Want.

Journalists respond to data, not company pitches. That’s why data-driven PR at Caphoenix focuses on developing media campaigns around a company’s compelling and thought-provoking research and data, thereby resulting in valuable editorial media coverage. Our data-driven digital pr campaigns earn coverage on major outlets.

Get Started →See Pricing →
20K+
Publishers
DR 30-92
Full DR Range
2-5x
Higher Response
5-20+
Links/Campaign
MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·

Why Data Works

Why Data Earns Coverage
When Regular Pitches Get Ignored.

Data provides journalists with raw materials that journalists’s editorial standards require: number that journalists’ audiences care about.

01

Journalists Need External Data

Source all of your editorial standards with our data Journalism loves a good fact and we can help you source accurate and up to date data Your brand will be referenced.

02

One Dataset, Multiple Angles

Number of Story Angles per Data Set = 5-10 Most datasets provide a basis for regional breakdowns, as well as numerous demographic slices and year over year comparisons. A single data asset can be repurposed for weeks of outreach communications.

03

AI Engines Cite Data

ChatGPT, Perplexity, and AI Overviews prioritize content with cited statistics. Effective AI visibility tactic.AI visibility tactic.

04

Passive Backlinks After Launch

Data studies that are placed in relevant contexts can be cited months later. The backlink effect is increased. These are editorial backlinks, which have been earned organically.Editorial backlinks earned organically.

05

Higher Response Rates

The fact that Data-Driven Pitches result in 2-5x more journalist responses than traditional Brand Pitches is dramatic in itself - but when you factor in that you can do this with a much lower ROI.

06

Any Data Source Works

Original surveys, internal data, public datasets, industry benchmarks, and aggregation analysis.

Our Process

How We Build Data Campaigns
That Land Coverage.

From determining the angle of the drone to logging where the drone was placed, each part of the system has been optimized to get the largest journalist response.

01

Identify the Data Angle

Team task - identify data assets and public data sources What is the simplest way to summarise a bunch of numbers so that a journalist has a headline stat they can report with a single sentence?

02

Package for Journalists

Here are the key stats, data visualizations and methodology notes. We've also prewritten some key quotes that can be used. Everything is available now for journalists, so there's no need to wait for further questions.

03

Pitch Targeted Journalists

Source has outreach to journalists by beat and publication. We have finance journalists covering our data. Not mass media communications.

04

Placements Go Live

Includes citations and backlinks to your source. Articles distributed through media channels that have real audiences. Coverage in reputable online publications with real traffic.Editorial placements on real publications with real traffic.

Pricing

Link building tiers for
every campaign.

All tiers include a 1,000-word original article, 1 contextual dofollow link, full site approval, index guarantee, 12-month replacement and AI tracking. See full pricing by DR tier →See →

FOUNDATION
Guest Post - DR 30+
$149
per placement
  • DR 30+ vetted publisher
  • 1,000+ monthly organic traffic
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →
GROWTH - MOST POPULAR
Guest Post - DR 40+
$199
per placement
  • DR 40+ vetted publisher
  • 5,000+ monthly organic traffic
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →
AUTHORITY
Guest Post - DR 50+
$249
per placement
  • DR 50+ vetted publisher
  • 20,000+ monthly organic traffic
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →
ELITE
Guest Post - DR 60+
$299
per placement
  • DR 60+ vetted publisher
  • 20,000+ monthly organic traffic
  • 1,000-word original article
  • 1 contextual dofollow link
  • Full site approval
  • Index guarantee
  • 12-month replacement
  • AI tracking included
Browse Placements →

Below is a list of the DR ratings available in our marketplace for DR 70+ through DR 92 and agency volume pricing available. Our partners may also choose to purchase any of our systems through our white-label purchasing program →White-label purchasing →

Proof of Placement

Real editorials on
real publications.

Here are a few examples of recent live placements we have secured for some of our agency partners. Each link will always open to an authentic editorial page. These are all real screenshots of the campaigns that are live and you can click through to see them in action.

Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Credit-Back Guarantee
Unfulfilled orders receive full account credit. Your balance is always protected.
Money-Back Guarantee
If we cannot fulfill your placement, you get a full refund. No questions, no fine print.
Index Guarantee
Every placement is verified as indexed by Google. Non-indexed links are replaced at no cost.
12-Month Link Replacement
Links removed within 12 months are replaced on a comparable site. We monitor all links for removals.

FAQ

Frequently asked
questions.

Surprising, counterintuitive or gap-filling. We highlight survey data, trend analysis and industry benchmarks. Pair data-driven campaigns with infographic link building to visualize findings and earn additional placements.

Both work. You can use internal data, commission surveys or public data sets such as the Census, BLS or even Google Trends.

Data-driven PR is a subset of digital PR Data-driven PR is a type of digital PR. Every data-driven campaign is a form of digital PR. However, not every form of digital PR requires unique or original data.

Yes. Most clients run data-driven PR for high-impact coverage alongside editorial link acquisition for consistent monthly volume.editorial link building for consistent monthly volume.

Yes. AI engines prioritize cited statistics. Effective answer engine optimization tactic.answer engine optimization tactic.

Yes. Agencies outsource with full white-label branding.outsource with full white-label branding.

The Platform

Every SEO discipline. One platform.

Switch between on-page and off-page. Every feature your team would run a campaign with.

Content Engine

Rank-ready content that sounds human.

Generate articles. Humanize them through the same platform. Every draft gets a content score, AI detection report, and auto-distribution to LinkedIn + Twitter variants.

  • 4,000+ word articles
  • Content Score /100
  • Built-in AI detector + humanizer
  • 21-variant social distribution
Content editor with 95/100 content score

AI Humanizer

Bypass AI detectors. Keep your voice.

Paste any AI draft. Get a human-scored version back in seconds. Fast mode or maximum mode with auto-re-humanize if detection still reads above 25%.

  • AI detection score out of 100
  • Fast or Maximum mode
  • Auto re-run until clean
  • Preserves SEO intent and tone
AI Detector and Humanizer

Distribution

One article. 21 social variants.

Every article auto-splits into LinkedIn threads, Twitter posts, and more. No copy-paste. No reformatting. Just publish.

  • LinkedIn + Twitter variants
  • Multiple angles per article
  • Character-length optimized
  • Hashtag + formatting included
Article distribution with 21 social variants

Projects & Analysis

Site analysis + competitor gap.

Attach a project to every campaign. See niche matches, news & authority, local & regional, and competitor gaps in one view.

  • Niche match + authority filtering
  • Competitor gap analysis
  • Local + regional targeting
  • Content knowledge base per project
Project detail view with niche match and authority tabs

Before & After

The team, time, and tools you stop needing.

Stop hiring. Stop juggling tools. Stop waiting weeks for placements.

 
Without SERPpro
With SERPpro Automated
Time to launch a campaign
30 days Hire, train, or coordinate vendors
2 minutes Click "Automate My SEO"
Time per 10 editorial links
15-30 days Outreach, follow-ups, approvals
1-20 days Click, approve, published
Cost to get started
$60,000-$70,000/yr 1 SEO or marketing hire
from $1 Usage-based · pay what you need
Price per editorial link
$400-$800 Outreach cost + team overhead
from $200 Transparent pricing by DR tier
Publisher reach
~500 sites Your cold outreach list
20,250+ vetted Trained by our public list
Tools needed
5+ subscriptions Ahrefs, SEMrush, outreach, humanizer, PR
1 platform One API, one login, every tool
To scale up
Hire more people 3+ months of recruiting
Top up balance Instant - no headcount
Time saved / month
160+ hrs
Cost saved / year
$65,000+
Campaigns shipped
10x faster
Automate My SEO →

Build PR campaigns
around data journalists want.

Browse Available Placements →Talk to Our Team
12+ years in market12-month replacement guaranteeAI tracking included

What agencies say

Built for agencies
who actually deliver.