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We make wire service links nofollow. However, when we announce a press release and it is picked up by journalists and is published in full, with their own editorials, the links are real. Press release link building distributes newsworthy content to media outlets.
Traditional press release distribution alone no longer moves rankings. Here is what actually works for SEO in 2026 and what you should avoid.
Weighing it up? Take a look at digital PR campaigns, turn data into coverage, and coverage in trade media.
Press releases are the lifeblood of many journalists and with a well crafted digital PR campaign, it is possible to encourage quality reporters to turn your content in to their own reports with your website as the link of choice.
Google indexes and surfaces brand mentions. Even a press release released on a newswire will pick up a number of first wave branded mentions on sites that are aggregate news feeds for keywords and entities that have become relevant to your business.
Press releases built around original data Media Relations 101: Getting Reporters to Cover Your News In days and weeks ahead, we’ll be posting more Media Relations 101 items, but this one stands by itself as a basic primer.
N.B.: Wire service links are nofollow, and syndicated copies are considered duplicate content. In Aug. 2008, Google updated their official guidelines to say that links from press releases “should not be interpreted as votes that influence PageRank”.
In the pre-Penguin days, keyword-rich anchor text in press releases was a common SEO tactic. Now, it can land your content in the spam filter. Normal conversations about a brand, however, are still okay.
There are many agencies offering “link building” to customers and listing out “50+ placements” in reports when they simply and only mass syndicate press releases with nofollow links through automatic services. Not actual, editorial links.
Editorial link building Editorial link building creates high quality backlinks within contextual, published content on high authority domains. Our links are dofollow, indexed and provide a legitimate authority value.
Screenshots from live campaigns we run for brands, affiliates, and agency partners.
Unfulfilled orders receive full account credit. Your balance is always protected.
If we cannot fulfil a placement, you get a full refund. No fine print.
Every placement is verified as indexed by Google, or replaced at no cost.
Links removed within 12 months are replaced on a comparable site, free.
Brands in competitive niches, from a standing start to full-funnel organic growth. Live data; client names withheld.
Observed across recent queries: the same pages now surface where buyers look.
Results are not guaranteed. SEO outcomes depend on many factors outside any tool's control, including your competition, content, technical health, and search engine updates. SERPpro surfaces the gaps and recommends the optimizations and placements to influence your campaigns positively. It does not guarantee rankings, traffic, or revenue.
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