Proof of Placement
Real editorials on
real publications.
Screenshots from live placements we have delivered for agency partners.
Outreach strategy: Find a relevant article with lots of backlinks, improve it and reach out to get the old links changed for the new one. The famous Skyscraper content strategy, in practice with our outreach services.
When It Works
The skyscraper method is not a lost cause, but to consider it means that all conditions must be right.
In the case where the content that was linked to your page is actually outdated (old population statistics, outdated SEO tools, outdated recommendations, etc.) you have a more legitimate pitch for the new content: “Here is the updated information.”
Not just longer. Better. More data, better design, original research, interactive tools. “Better” is subjective so we need to define and make clear what “better” means.
"My content is better" is not a good email. You need to think about how the publication will benefit from replacing the current version with new content.
It takes 100s of emails for a response rate under 2% — if you even have an outreach team. If not, investing in editorial link building will yield better ROI on a dollar spent.editorial link.
You are helping the publisher fix a problem on their site. I need your help with something and I’m giving you a fair trade in return. This isn’t a cold pitch asking for a favour. It’s actually an opportunity to make the publisher’s life easier. The reward is that you will get a higher acceptance rate for your request than you would for a cold guest post pitch.
Unlike a new guest post that starts with zero signals, Whereas a brand new guest post would start out with no signals, a BLR (Broken Link Replacement) is posting to a page that already exists and as such, already has backlinks, traffic and search engine indexation. This is also one of the main benefits of a link insertion.link insertions provide.
Broken link building is one of the few tactics Google has never spoken against. This is an awesome Broken Link Building tactic that has just been uncovered. The best part about this link building method is that Google has never spoken out against it. So, you’ll be not only earning links, but making the web a better place at the same time. You’ll be putting quality content in the place of broken links.
Resource pages in healthcare, legal, education, finance Broken links appear on resource pages in every industry: healthcare, legal, education, finance and more.
| Broken Link Building | Link Insertions | Guest Posts | Resource Page | |
|---|---|---|---|---|
| Content needed | Usually none (your existing content) | None | New article | Usually none |
| Outreach angle | Helpful (fixing a problem) | Value exchange | Content contribution | Resource suggestion |
| Page authority | Existing (established page) | Existing | New (starts at zero) | Existing |
| Acceptance rate | High (15-25%) | Moderate | Moderate | Moderate-High |
| Best for | Sites with strong existing content | Speed and scale | Messaging control | Resource-heavy niches |
Proof of Placement
Screenshots from live placements we have delivered for agency partners.
FAQ
Fill out the form to the left to let us know the new URL of the page that originally linked to the dead link. You can fill out the content section for a couple of scenarios: - The content for the new URL is about the same thing as the page the dead link was on. If a dead link was on a page titled “Email Marketing Best Practices for Small Business” and you had a guide for small business about email marketing best practices, then those two pieces of content are about the same thing. - The content for the new URL should be created because the content for the old page is broken or outdated.
The resource pages, “tools and resources” pages, and old blog posts on authority sites have the most broken outbound links. EDU domains are also rich in broken links because university pages are not often updated after a page is created by the original author of the content.EDU domains are particularly rich in broken links because university pages are rarely maintained after the original author leaves.
Yes. Most of our clients combine the broken link building service with guest posts, link insertions & resource page link building to get a nice mix of backlinks.guest posts, link insertions, and resource page link building for a diversified link profile.
Yes. Agencies outsource Yes. Agencies outsource broken link campaigns through SERPpro with full white-label branding.white-label branding.
The volume of a campaign is determined by the number of opportunities in a given niche. Generally, we find that most industries have the potential for 5-15 high quality broken link opportunities per month. The total volume will always be met with the addition of editorial links.editorial link building to meet total volume targets.
We combine Broken Link Building with editorial placements, guest posts and link insertions for a fully-fledged link building solution.
What can we do for you? We'll work up a quote, and get back to you in one business day or less.
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