Link Building Strategy

Skyscraper Link Building. Does It Still Work? When to Use It. When to Skip It.

Outreach strategy: Find a relevant article with lots of backlinks, improve it and reach out to get the old links changed for the new one.

Browse Available Placements →See Pricing →
20K+
Publishers
DR 30-92
Full DR Range
5-20 days
Turnaround
12 mo
Guarantee
MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·

When It Works

The skyscraper technique worksunder specific conditions.

The skyscraper method is not a lost cause, but to consider it means that all conditions must be right.

01

The Original Content Is Outdated

In the case where the content that was linked to your page is actually outdated (old population statistics, outdated SEO tools, outdated recommendations, etc.) you have a more legitimate pitch for the new content: “Here is the updated information.”

02

You Can Create Something Genuinely Better

Not just longer. Better. More data, better design, original research, interactive tools. “Better” is subjective so we need to define and make clear what “better” means.

03

You Have a Real Outreach Angle

"My content is better" is not a good email. You need to think about how the publication will benefit from replacing the current version with new content.

04

You Have Outreach Capacity

It takes 100s of emails for a response rate under 2% - if you even have an outreach team. If not, investing in editorial link building will yield better ROI on a dollar spent.editorial link.

Why Broken Link Building Works.

Highest Acceptance Rates of Any Outreach Method

You are helping the publisher fix a problem on their site. I need your help with something and I’m giving you a fair trade in return. This isn’t a cold pitch asking for a favour. It’s actually an opportunity to make the publisher’s life easier. The reward is that you will get a higher acceptance rate for your request than you would for a cold guest post pitch.

The Linking Page Already Has Authority

Unlike a new guest post that starts with zero signals, Whereas a brand new guest post would start out with no signals, a BLR (Broken Link Replacement) is posting to a page that already exists and as such, already has backlinks, traffic and search engine indexation. This is also one of the main benefits of a link insertion.link insertions provide.

Completely White-Hat

Broken link building is one of the few tactics Google has never spoken against. This is an awesome Broken Link Building tactic that has just been uncovered. The best part about this link building method is that Google has never spoken out against it. So, you’ll be not only earning links, but making the web a better place at the same time. You’ll be putting quality content in the place of broken links.

Works Across Every Niche

Resource pages in healthcare, legal, education, finance Broken links appear on resource pages in every industry: healthcare, legal, education, finance and more.

Broken Link Building vs Other Tactics. A Comparison.A Comparison.

Broken Link BuildingLink InsertionsGuest PostsResource Page
Content neededUsually none (your existing content)NoneNew articleUsually none
Outreach angleHelpful (fixing a problem)Value exchangeContent contributionResource suggestion
Page authorityExisting (established page)ExistingNew (starts at zero)Existing
Acceptance rateHigh (15-25%)ModerateModerateModerate-High
Best forSites with strong existing contentSpeed and scaleMessaging controlResource-heavy niches

Proof of Placement

Real editorials on
real publications.

Screenshots from live placements we have delivered for agency partners.

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Credit-Back Guarantee
Unfulfilled orders receive full account credit.
Money-Back Guarantee
Full refund if we cannot fulfill your placement.
Index Guarantee
Every placement verified as indexed by Google.
12-Month Link Replacement
Links removed within 12 months are replaced free.

FAQ

Broken Link Building
Questions Answered.

Fill out the form to the left to let us know the new URL of the page that originally linked to the dead link. You can fill out the content section for a couple of scenarios: - The content for the new URL is about the same thing as the page the dead link was on. If a dead link was on a page titled “Email Marketing Best Practices for Small Business” and you had a guide for small business about email marketing best practices, then those two pieces of content are about the same thing. should be created because the content for the old page is broken or outdated.

The resource pages, “tools and resources” pages, and old blog posts on authority sites have the most broken outbound links. EDU domains are also rich in broken links because university pages are rarely maintained. Combine skyscraper outreach with broken link building and resource page link building for a diversified strategy.

Yes. Most of our clients combine the broken link building service with guest posts, link insertions & resource page link building to get a nice mix of backlinks.guest posts, link insertions, and resource page link building for a diversified link profile.

Yes. Agencies outsource Yes. Agencies outsource broken link campaigns through SERPpro with full white-label branding.white-label branding.

The volume of a campaign is determined by the number of opportunities in a given niche. Generally, we find that most industries have the potential for 5-15 high quality broken link opportunities per month. The total volume will always be met with the addition of editorial links.editorial link building to meet total volume targets.

The Platform

Every SEO discipline. One platform.

Switch between on-page and off-page. Every feature your team would run a campaign with.

Content Engine

Rank-ready content that sounds human.

Generate articles. Humanize them through the same platform. Every draft gets a content score, AI detection report, and auto-distribution to LinkedIn + Twitter variants.

  • 4,000+ word articles
  • Content Score /100
  • Built-in AI detector + humanizer
  • 21-variant social distribution
Content editor with 95/100 content score

AI Humanizer

Bypass AI detectors. Keep your voice.

Paste any AI draft. Get a human-scored version back in seconds. Fast mode or maximum mode with auto-re-humanize if detection still reads above 25%.

  • AI detection score out of 100
  • Fast or Maximum mode
  • Auto re-run until clean
  • Preserves SEO intent and tone
AI Detector and Humanizer

Distribution

One article. 21 social variants.

Every article auto-splits into LinkedIn threads, Twitter posts, and more. No copy-paste. No reformatting. Just publish.

  • LinkedIn + Twitter variants
  • Multiple angles per article
  • Character-length optimized
  • Hashtag + formatting included
Article distribution with 21 social variants

Projects & Analysis

Site analysis + competitor gap.

Attach a project to every campaign. See niche matches, news & authority, local & regional, and competitor gaps in one view.

  • Niche match + authority filtering
  • Competitor gap analysis
  • Local + regional targeting
  • Content knowledge base per project
Project detail view with niche match and authority tabs

Before & After

The team, time, and tools you stop needing.

Stop hiring. Stop juggling tools. Stop waiting weeks for placements.

 
Without SERPpro
With SERPpro Automated
Time to launch a campaign
30 days Hire, train, or coordinate vendors
2 minutes Click "Automate My SEO"
Time per 10 editorial links
15-30 days Outreach, follow-ups, approvals
1-20 days Click, approve, published
Cost to get started
$60,000-$70,000/yr 1 SEO or marketing hire
from $1 Usage-based · pay what you need
Price per editorial link
$400-$800 Outreach cost + team overhead
from $200 Transparent pricing by DR tier
Publisher reach
~500 sites Your cold outreach list
20,250+ vetted Trained by our public list
Tools needed
5+ subscriptions Ahrefs, SEMrush, outreach, humanizer, PR
1 platform One API, one login, every tool
To scale up
Hire more people 3+ months of recruiting
Top up balance Instant - no headcount
Time saved / month
160+ hrs
Cost saved / year
$65,000+
Campaigns shipped
10x faster
Automate My SEO →

Ready to turn dead links
into live authority?

Browse Available Placements →Talk to Our Team
12+ years in market12-month replacement guaranteeAI tracking included

What agencies say

Built for agencies
who actually deliver.