Resource pages are like cheat codes to find the most relevant and high-quality links for any given topic. Get your content included on authoritative resource pages to earn coveted editorial backlinks.
How It Works
Broken link building is one of the highest-acceptance outreach methods around. Instead of asking for a link, you’re offering value to the publisher. You’re helping fix a problem they’ve got on their site.
We crawl Resource Pages, Blog Posts & Articles on high DR sites within your niche for links to 404 pages, Expired domains and Dead URLs.
For every broken link we find, we determine what content on your site could reasonably replace it, or suggest content that may need to be created.
We inform website owner about that their website page contains a broken link and we suggest your URL as a relevant alternative link. Our approach is professional and free of any commercial bias – we are here to help.
The publisher will replace the broken link with a working link to your page. You will receive a dofollow backlink from a real page that already has its own existing Authority and Traffic.
You are helping the publisher fix a problem on their site. I need your help to resolve an issue we are experiencing with a platform. This is NOT a cold pitch for a favor. The ROI for a broken link outreach message as opposed to a cold guest post pitch is exponentially higher.
Unlike a new guest post that starts with zero signals, As we just learned, a brand new guest post that is attempted and doesn’t make it to publication has no backlinks. A Broken Link Replacement however, is already an existing page of content with existing backlinks, existing traffic and existing indexation history, just like with a link insertion.link insertions provide.
Broken link building is one of the few tactics Google has never spoken against. Broken link building is actually a SEO technique that Google has never officially criticized. By replacing a dead link with a new one to the same relevant page, you are contributing to the quality and usefulness of the web.
Resource pages in healthcare, legal, education, finance Broken links are inevitable on resource pages across virtually every sector, from healthcare to legal, education to finance, and more.
| Broken Link Building | Link Insertions | Guest Posts | Resource Page | |
|---|---|---|---|---|
| Content needed | Usually none (your existing content) | None | New article | Usually none |
| Outreach angle | Helpful (fixing a problem) | Value exchange | Content contribution | Resource suggestion |
| Page authority | Existing (established page) | Existing | New (starts at zero) | Existing |
| Acceptance rate | High (15-25%) | Moderate | Moderate | Moderate-High |
| Best for | Sites with strong existing content | Speed and scale | Messaging control | Resource-heavy niches |
Proof of Placement
Screenshots from live placements we have delivered for agency partners.
FAQ
The recommended replacement content for a broken link is content related to the topic of the page that had the broken link. So if a link is broken on a page about “email marketing best practices”, you should only suggest content that is about email marketing best practices. If you don’t have relevant content for the page, you should add content to the site.
Outreach resources pages, Tools and Resources pages and really old blog posts on authority sites tend to accumulate a ton of broken outbound links. EDU domains specifically tend to have a ton of broken links on them. University websites are full of content that was posted a long time ago and is never ever edited or updated. Authors and contributors to a site tend to only post and then leave, without ever checking in on their old work ever again.EDU domains are particularly rich in broken links because university pages are rarely maintained after the original author leaves.
Yes. Usually our clients combine Broken Link Building with Guest Posts, Link Insertions & Resource Page Link Building to ensure a much more diverse link profile.guest posts, link insertions, and resource page link building for a diversified link profile.
Yes. Agencies outsource Yes. Agencies outsource broken link campaigns through SERPpro with full white-label branding.white-label branding.
Volume is based on opportunities that are available within the chosen niche. Typically 5-15 opportunities for broken link placements each month for the majority of verticals. We will then look to underpin this with editorial link building activity to help meet required volume levels.editorial link building to meet total volume targets.
Broken link building combined with editorial placements, guest posts and link insertions. The ultimate link building solution.
Let us know what you need, and we will formulate a proposal that you can expect to receive by the next business day.
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