Link Building Strategy

Broken Link Building.
Turn Dead Links Into Live Authority.

Resource pages are like cheat codes to find the most relevant and high-quality links for any given topic. Get your content included on authoritative resource pages to earn coveted editorial backlinks.

20K+
Publishers
DR 30-92
Full DR Range
15-25%
Acceptance Rate
12 mo
Guarantee
MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·

How It Works

Four steps to turning
Four steps to turningdead links into live authority.

Broken link building is one of the highest-acceptance outreach methods around. Instead of asking for a link, you’re offering value to the publisher. You’re helping fix a problem they’ve got on their site.

01

Identify Authority Sites With Broken Links

We crawl Resource Pages, Blog Posts & Articles on high DR sites within your niche for links to 404 pages, Expired domains and Dead URLs.

02

Match Broken Links to Your Content

For every broken link we find, we determine what content on your site could reasonably replace it, or suggest content that may need to be created.

03

Outreach to the Publisher

We inform website owner about that their website page contains a broken link and we suggest your URL as a relevant alternative link. Our approach is professional and free of any commercial bias – we are here to help.

04

Publisher Updates the Link

The publisher will replace the broken link with a working link to your page. You will receive a dofollow backlink from a real page that already has its own existing Authority and Traffic.

Why Broken Link Building Works.

Highest Acceptance Rates of Any Outreach Method

You are helping the publisher fix a problem on their site. I need your help to resolve an issue we are experiencing with a platform. This is NOT a cold pitch for a favor. The ROI for a broken link outreach message as opposed to a cold guest post pitch is exponentially higher.

The Linking Page Already Has Authority

Unlike a new guest post that starts with zero signals, As we just learned, a brand new guest post that is attempted and doesn’t make it to publication has no backlinks. A Broken Link Replacement however, is already an existing page of content with existing backlinks, existing traffic and existing indexation history, just like with a link insertion.link insertions provide.

Completely White-Hat

Broken link building is one of the few tactics Google has never spoken against. Broken link building is actually a SEO technique that Google has never officially criticized. By replacing a dead link with a new one to the same relevant page, you are contributing to the quality and usefulness of the web.

Works Across Every Niche

Resource pages in healthcare, legal, education, finance Broken links are inevitable on resource pages across virtually every sector, from healthcare to legal, education to finance, and more.

Broken Link Building vs Other Tactics. A Comparison.A Comparison.

Broken Link BuildingLink InsertionsGuest PostsResource Page
Content neededUsually none (your existing content)NoneNew articleUsually none
Outreach angleHelpful (fixing a problem)Value exchangeContent contributionResource suggestion
Page authorityExisting (established page)ExistingNew (starts at zero)Existing
Acceptance rateHigh (15-25%)ModerateModerateModerate-High
Best forSites with strong existing contentSpeed and scaleMessaging controlResource-heavy niches

Proof of Placement

Real editorials on
real publications.

Screenshots from live placements we have delivered for agency partners.

Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Credit-Back Guarantee
Unfulfilled orders receive full account credit.
Money-Back Guarantee
Full refund if we cannot fulfill your placement.
Index Guarantee
Every placement verified as indexed by Google.
12-Month Link Replacement
Links removed within 12 months are replaced free.

FAQ

Broken Link Building
Questions Answered.

The recommended replacement content for a broken link is content related to the topic of the page that had the broken link. So if a link is broken on a page about “email marketing best practices”, you should only suggest content that is about email marketing best practices. If you don’t have relevant content for the page, you should add content to the site.

Outreach resources pages, Tools and Resources pages and really old blog posts on authority sites tend to accumulate a ton of broken outbound links. EDU domains specifically tend to have a ton of broken links on them. University websites are full of content that was posted a long time ago and is never ever edited or updated. Authors and contributors to a site tend to only post and then leave, without ever checking in on their old work ever again.EDU domains are particularly rich in broken links because university pages are rarely maintained after the original author leaves.

Yes. Usually our clients combine Broken Link Building with Guest Posts, Link Insertions & Resource Page Link Building to ensure a much more diverse link profile.guest posts, link insertions, and resource page link building for a diversified link profile.

Yes. Agencies outsource Yes. Agencies outsource broken link campaigns through SERPpro with full white-label branding.white-label branding.

Volume is based on opportunities that are available within the chosen niche. Typically 5-15 opportunities for broken link placements each month for the majority of verticals. We will then look to underpin this with editorial link building activity to help meet required volume levels.editorial link building to meet total volume targets.

Ready to turn dead links
into live authority?

Broken link building combined with editorial placements, guest posts and link insertions. The ultimate link building solution.

12+ years in market12-month replacement guaranteeAI tracking included