Find dead links on authority sites and replace with your own content. Get high quality editorial backlinks with a value first outreach strategy.
How It Works
There are tons of link building outreach strategies that work but a few actually get a decent acceptance rate and Broken Link Building stands out to me as one of them. It’s not a favour – it’s a fix they need.
We scan Resource pages, Blog posts and Editorial content on High DR sites in your niche for all links which are directing to 404 page, Expired Domains and Dead URLs.
Discovery of suitable content on your website for replacing broken links and suggestion of content to create.
Let me explain to you exactly how it works: - I alert website owners about broken links that are present on their website - And I suggest a relevant website in their place, such as your own website.
The publisher will replace the broken link with a working link to your content. You’ll get a dofollow backlink from an existing page that already has its own authority and visitors.
You are helping the publisher fix a problem on their site. Let me explain what you need to do. This isn’t a cold pitch I’m asking you to make for someone with an unknown likelihood of a positive response. Rather, this is a value exchange between two companies in a business that arguably exists only online. Your potential for a successful response is much higher here than, say, a cold guest post pitch.
Unlike a new guest post that starts with zero signals, A new guest post may start with zero links pointing to it, but a broken link replacement has an existing page with all the links, traffic and indexation history that it has built up over time, similar to a link insertion.link insertions provide.
Broken link building is one of the few tactics Google has never spoken against. Another unusual method of link building is Broken link building. Even though it’s been done to death, Google haven’t specifically said it’s bad, which is always a good starting point. As with all things on the web, the internet is constantly changing and breaking. In most cases this is no big deal as it’s just a page or site that no one visits anyway. However, occasionally this broken link appears on an important page with decent amounts of links on it. And here’s where the opportunity comes in! You’re actually making the web a better place by finding and replacing a dead link with a decent live one.
Resource pages in healthcare, legal, education, finance Broken links are common on resource pages in almost every sector – healthcare, legal, education, finance and more.
| Broken Link Building | Link Insertions | Guest Posts | Resource Page | |
|---|---|---|---|---|
| Content needed | Usually none (your existing content) | None | New article | Usually none |
| Outreach angle | Helpful (fixing a problem) | Value exchange | Content contribution | Resource suggestion |
| Page authority | Existing (established page) | Existing | New (starts at zero) | Existing |
| Acceptance rate | High (15-25%) | Moderate | Moderate | Moderate-High |
| Best for | Sites with strong existing content | Speed and scale | Messaging control | Resource-heavy niches |
Proof of Placement
Screenshots from live placements we have delivered for agency partners.
FAQ
Content for a replacement link should be relevant to the page or term that the dead link was linking to. So, if the dead link was pointing to a section or page about email marketing best practices, content that also has to do with email marketing best practices should be used as a replacement link. If the relevant content does not exist, it may be time to make it.
The resource pages, tools and resources pages and even older blog posts on an authority site will have the most broken outbound links. In our testing, the EDU domain has had the most broken links, because a resource page created by an author at a University will rarely be updated or maintained if the author leaves the University.EDU domains are particularly rich in broken links because university pages are rarely maintained after the original author leaves.
Yes. Mostly our clients combine the Broken Link Building service with the Guest Posts, the Links Insertions and the Resource Pages service in order to have a more varied link profile.guest posts, link insertions, and resource page link building for a diversified link profile.
Yes. Agencies outsource Yes. Agencies outsource broken link campaigns through SERPpro with full white-label branding.white-label branding.
The Volume of the service is defined by the number of suitable opportunities in your specific niche. It is generally around 5-15 quality Broken Link placements possible on a monthly basis, per niche. The editorial link building activity enhances the volume to achieve the Client’s overall target.editorial link building to meet total volume targets.
We combine broken link building with editorial placements, guest posts and link insertions. A fully-fledged link building service.
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