Link Building Strategy

Broken Link Building.
Turn Dead Links Into Live Authority.

Find dead links on authority sites and replace with your own content. Get high quality editorial backlinks with a value first outreach strategy.

20K+
Publishers
DR 30-92
Full DR Range
15-25%
Acceptance Rate
12 mo
Guarantee
MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·MSN DR 94·USA Today DR 92·NY Post DR 91·VentureBeat DR 89·Yale .edu DR 90+·Columbia University DR 90+·Architectural Digest DR 87·Epicurious DR 85·NYU DR 90+·BizJournals DR 80+·Berkeley .edu DR 90+·Gannett Regional Press DR 75+·

How It Works

Four steps to turning
Four steps to turningdead links into live authority.

There are tons of link building outreach strategies that work but a few actually get a decent acceptance rate and Broken Link Building stands out to me as one of them. It’s not a favour – it’s a fix they need.

01

Identify Authority Sites With Broken Links

We scan Resource pages, Blog posts and Editorial content on High DR sites in your niche for all links which are directing to 404 page, Expired Domains and Dead URLs.

02

Match Broken Links to Your Content

Discovery of suitable content on your website for replacing broken links and suggestion of content to create.

03

Outreach to the Publisher

Let me explain to you exactly how it works: - I alert website owners about broken links that are present on their website - And I suggest a relevant website in their place, such as your own website.

04

Publisher Updates the Link

The publisher will replace the broken link with a working link to your content. You’ll get a dofollow backlink from an existing page that already has its own authority and visitors.

Why Broken Link Building Works.

Highest Acceptance Rates of Any Outreach Method

You are helping the publisher fix a problem on their site. Let me explain what you need to do. This isn’t a cold pitch I’m asking you to make for someone with an unknown likelihood of a positive response. Rather, this is a value exchange between two companies in a business that arguably exists only online. Your potential for a successful response is much higher here than, say, a cold guest post pitch.

The Linking Page Already Has Authority

Unlike a new guest post that starts with zero signals, A new guest post may start with zero links pointing to it, but a broken link replacement has an existing page with all the links, traffic and indexation history that it has built up over time, similar to a link insertion.link insertions provide.

Completely White-Hat

Broken link building is one of the few tactics Google has never spoken against. Another unusual method of link building is Broken link building. Even though it’s been done to death, Google haven’t specifically said it’s bad, which is always a good starting point. As with all things on the web, the internet is constantly changing and breaking. In most cases this is no big deal as it’s just a page or site that no one visits anyway. However, occasionally this broken link appears on an important page with decent amounts of links on it. And here’s where the opportunity comes in! You’re actually making the web a better place by finding and replacing a dead link with a decent live one.

Works Across Every Niche

Resource pages in healthcare, legal, education, finance Broken links are common on resource pages in almost every sector – healthcare, legal, education, finance and more.

Broken Link Building vs Other Tactics. A Comparison.A Comparison.

Broken Link BuildingLink InsertionsGuest PostsResource Page
Content neededUsually none (your existing content)NoneNew articleUsually none
Outreach angleHelpful (fixing a problem)Value exchangeContent contributionResource suggestion
Page authorityExisting (established page)ExistingNew (starts at zero)Existing
Acceptance rateHigh (15-25%)ModerateModerateModerate-High
Best forSites with strong existing contentSpeed and scaleMessaging controlResource-heavy niches

Proof of Placement

Real editorials on
real publications.

Screenshots from live placements we have delivered for agency partners.

Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Editorial placement
Credit-Back Guarantee
Unfulfilled orders receive full account credit.
Money-Back Guarantee
Full refund if we cannot fulfill your placement.
Index Guarantee
Every placement verified as indexed by Google.
12-Month Link Replacement
Links removed within 12 months are replaced free.

FAQ

Broken Link Building
Questions Answered.

Content for a replacement link should be relevant to the page or term that the dead link was linking to. So, if the dead link was pointing to a section or page about email marketing best practices, content that also has to do with email marketing best practices should be used as a replacement link. If the relevant content does not exist, it may be time to make it.

The resource pages, tools and resources pages and even older blog posts on an authority site will have the most broken outbound links. In our testing, the EDU domain has had the most broken links, because a resource page created by an author at a University will rarely be updated or maintained if the author leaves the University.EDU domains are particularly rich in broken links because university pages are rarely maintained after the original author leaves.

Yes. Mostly our clients combine the Broken Link Building service with the Guest Posts, the Links Insertions and the Resource Pages service in order to have a more varied link profile.guest posts, link insertions, and resource page link building for a diversified link profile.

Yes. Agencies outsource Yes. Agencies outsource broken link campaigns through SERPpro with full white-label branding.white-label branding.

The Volume of the service is defined by the number of suitable opportunities in your specific niche. It is generally around 5-15 quality Broken Link placements possible on a monthly basis, per niche. The editorial link building activity enhances the volume to achieve the Client’s overall target.editorial link building to meet total volume targets.

Ready to turn dead links
into live authority?

We combine broken link building with editorial placements, guest posts and link insertions. A fully-fledged link building service.

12+ years in market12-month replacement guaranteeAI tracking included