Find dead links on authority sites and replace with your own content. Get high quality editorial backlinks with a value first outreach strategy. A broken link strategy reclaims lost authority from dead pages. Dead link building turns competitors' lost links into your wins.
You are helping the publisher fix a problem on their site. Let me explain what you need to do. This isn’t a cold pitch I’m asking you to make for someone with an unknown likelihood of a positive response. Rather, this is a value exchange between two companies in a business that arguably exists only online. Your potential for a successful response is much higher here than, say, a cold guest post pitch.
Unlike a new guest post that starts with zero signals, A new guest post may start with zero links pointing to it, but a broken link replacement has an existing page with all the links, traffic and indexation history that it has built up over time, similar to a link insertion.link insertions provide.
Broken link building is one of the few tactics Google has never spoken against. Another unusual method of link building is Broken link building. Even though it’s been done to death, Google haven’t specifically said it’s bad, which is always a good starting point. As with all things on the web, the internet is constantly changing and breaking. In most cases this is no big deal as it’s just a page or site that no one visits anyway. However, occasionally this broken link appears on an important page with decent amounts of links on it. And here’s where the opportunity comes in! You’re actually making the web a better place by finding and replacing a dead link with a decent live one.
Resource pages in healthcare, legal, education, finance Broken links are common on resource pages in almost every sector - healthcare, legal, education, finance and more.
| Broken Link Building | Link Insertions | Guest Posts | Resource Page | |
|---|---|---|---|---|
| Content needed | Usually none (your existing content) | None | New article | Usually none |
| Outreach angle | Helpful (fixing a problem) | Value exchange | Content contribution | Resource suggestion |
| Page authority | Existing (established page) | Existing | New (starts at zero) | Existing |
| Acceptance rate | High (15-25%) | Moderate | Moderate | Moderate-High |
| Best for | Sites with strong existing content | Speed and scale | Messaging control | Resource-heavy niches |
Proof of Placement
Screenshots from live placements we have delivered for agency partners.
FAQ
Content for a replacement link should be relevant to the page or term that the dead link was linking to. If the relevant content does not exist, it may be time to create it. This pairs well with skyscraper link building where you create superior replacement content, and resource page link building to find additional placement opportunities.
The resource pages, tools and resources pages and even older blog posts on an authority site will have the most broken outbound links. In our testing, the EDU domain has had the most broken links, because a resource page created by an author at a University will rarely be updated or maintained if the author leaves the University.EDU domains are particularly rich in broken links because university pages are rarely maintained after the original author leaves.
Yes. Mostly our clients combine the Broken Link Building service with the Guest Posts, the Links Insertions and the Resource Pages service in order to have a more varied link profile.guest posts, link insertions, and resource page link building for a diversified link profile.
Yes. Agencies outsource Yes. Agencies outsource broken link campaigns through SERPpro with full white-label branding.white-label branding.
The Volume of the service is defined by the number of suitable opportunities in your specific niche. It is generally around 5-15 quality Broken Link placements possible on a monthly basis, per niche. The editorial link building activity enhances the volume to achieve the Client’s overall target.editorial link building to meet total volume targets.
The Platform
Switch between on-page and off-page. Every feature your team would run a campaign with.
Content Engine
Generate articles. Humanize them through the same platform. Every draft gets a content score, AI detection report, and auto-distribution to LinkedIn + Twitter variants.
AI Humanizer
Paste any AI draft. Get a human-scored version back in seconds. Fast mode or maximum mode with auto-re-humanize if detection still reads above 25%.
Distribution
Every article auto-splits into LinkedIn threads, Twitter posts, and more. No copy-paste. No reformatting. Just publish.
Projects & Analysis
Attach a project to every campaign. See niche matches, news & authority, local & regional, and competitor gaps in one view.
Publisher Marketplace
Sort by Domain Rank, DA, traffic, category, country, or price. Every site is manually vetted - forbes.com, reuters.com, techcrunch.com, hbr.org, and 20,000 more.
Anchor Strategy
Enter a domain and target keyword. We pull the top 10 ranking URLs, analyze every backlink anchor, and show you the distribution that's already winning the SERP.
Prospect Research
Give us keywords. We run Google operators across multiple footprints, dedupe across all runs, and enrich every prospect with DR, traffic, email, and AI-generated pitches.
Digital PR
Every open HARO, SourceBottle, X.com, LinkedIn, and MentionMatch query - live, unlimited, filtered by niche.
Site Finder
Link prospects, digital PR, journalists, GBPs, affiliate sites, resource pages, roundups, unlinked brand mentions, comparison pages - all from one search.
Sign up and get $50 in free credits.
Claim $50 Credits →
