Digital PR Link Building That Earns Real Coverage

How It Works

How Digital PR Link Building Works.

Each link request is optimized to secure legitimate media coverage featuring relevant keyword links from reputable outlets.

Weighing it up? Take a look at data-driven PR, B2B PR services, and proof of what we do.

01

Identify a Newsworthy Angle

A data-driven A data point, analysis or opinion on a topic. Sources must speak from an angle that engages the public.

02

Target Journalists by Beat

The type of story is key to who should cover it. For example, a certain type of story is always going to be sent to a finance reporter.

03

Journalist Writes Their Own Article

Brand appearing as a reliable source as a 3rd party has deemed it credible in this amount of coverage.

04

Track and Measure

All placements that have been tracked for publisher DR, referral traffic and ranking impact. White-label reporting available.

Why These Links Are Different

Digital PR Links Are Different From Guest Posts.

01

Higher DR Than Guest Posts

Average digital PR: DR 65-85. Average guest post: DR 40-55.guest post: DR 40-55.

02

Third-Party Editorial Credibility

A journalist has decided to write about you. Google ranks different types of content differently. Here are some tips to help you boost your Online Reputation when you’ve been featured in the Press:

03

AI Citation Fuel

ChatGPT, Perplexity Earlier today, I noticed that ChatGPT, Perplexity, and AI Overviews are generating some unexpected editorial sources. What’s the most effective answer engine optimization tactic?answer engine optimization tactic.

04

Layer Both Approaches

Digital PR Digital PR for authority spikes. Editorial link building & link insertions for steady flow.Editorial link building + link insertions for consistent volume.

Proof of placement

Real editorials on real publications.

Screenshots from live campaigns we run for brands, affiliates, and agency partners.

AOLPlaced

MSNPlaced

NasdaqPlaced

YahooPlaced

GoBankingRatesPlaced

Indie HackersPlaced

Proof

Built for teams that need more than a list of websites.

Verified reviews on Trustpilot

Great value for agencies building at scale.

Very transparent, with incredible customer support. Highly recommend.

ABAustin BenoitTrustpilot

In another stratosphere with link building.

Real results that actually stick. Don't use anyone else, it's that simple.

LMLucas MateoTrustpilot

Good results in the SERPs, month after month.

Great quality at a fair price, with constant communication.

JHJosh HammerTrustpilot

The number one vendor in the market.

Phenomenal quality links, and I will keep being a returning customer.

EEdTrustpilot

Massive ranking gains in a brutal niche.

The results far exceeded my expectations. Real sites with real traffic.

MWMatthew WoodleyTrustpilot

Fast, reliable SEO and great support.

SERPChampion is awesome. Highly recommend working with these guys.

BLBrandon LiebowitzTrustpilot

Our Google ranking improved fast.

Very professional and effective link building. Patrick knows what he is doing.

SSSimon SchmidTrustpilot

One guest post paid for itself in two weeks.

I needed backlinks, but one placement generated a sale within the first two weeks.

TTiborTrustpilot

Penalty revoked within 25 days.

Hired these champs and within 25 days it was done. 200% recommended.

SSSuumit ShahTrustpilot

Real traffic, real relevance.

Great quality links from legit sites, very relevant to my clients' niches.

SSSotiris SotiriadisTrustpilot

Writing and placements are top of class.

I've used a lot of providers. The quality and service here is a class above.

RRyanTrustpilot

A professional, trusted firm.

Extremely reliable and dependable, with excellent communication.

MBMarc BermanTrustpilot

A marketplace that just works.

Great service, good backlink quality, everything runs smoothly.

JGJacob GTrustpilot

Great value for agencies building at scale.

Very transparent, with incredible customer support. Highly recommend.

ABAustin BenoitTrustpilot

In another stratosphere with link building.

Real results that actually stick. Don't use anyone else, it's that simple.

LMLucas MateoTrustpilot

Good results in the SERPs, month after month.

Great quality at a fair price, with constant communication.

JHJosh HammerTrustpilot

The number one vendor in the market.

Phenomenal quality links, and I will keep being a returning customer.

EEdTrustpilot

Massive ranking gains in a brutal niche.

The results far exceeded my expectations. Real sites with real traffic.

MWMatthew WoodleyTrustpilot

Fast, reliable SEO and great support.

SERPChampion is awesome. Highly recommend working with these guys.

BLBrandon LiebowitzTrustpilot

Our Google ranking improved fast.

Very professional and effective link building. Patrick knows what he is doing.

SSSimon SchmidTrustpilot

One guest post paid for itself in two weeks.

I needed backlinks, but one placement generated a sale within the first two weeks.

TTiborTrustpilot

Penalty revoked within 25 days.

Hired these champs and within 25 days it was done. 200% recommended.

SSSuumit ShahTrustpilot

Real traffic, real relevance.

Great quality links from legit sites, very relevant to my clients' niches.

SSSotiris SotiriadisTrustpilot

Writing and placements are top of class.

I've used a lot of providers. The quality and service here is a class above.

RRyanTrustpilot

A professional, trusted firm.

Extremely reliable and dependable, with excellent communication.

MBMarc BermanTrustpilot

A marketplace that just works.

Great service, good backlink quality, everything runs smoothly.

JGJacob GTrustpilot

Guarantees

Every link is covered.

Credit-back guarantee

Unfulfilled orders receive full account credit. Your balance is always protected.

Money-back guarantee

If we cannot fulfil a placement, you get a full refund. No fine print.

Index guarantee

Every placement is verified as indexed by Google, or replaced at no cost.

12-month replacement

Links removed within 12 months are replaced on a comparable site, free.

Case studies

Real stores. Real results.

Brands in competitive niches, from a standing start to full-funnel organic growth. Live data; client names withheld.

From zero to $428,175 in twelve months.

A United States restaurant-equipment eCommerce store, from no organic revenue: buyer-intent keywords first, on-page fixed, then 21 curated SERPpro placements plus 7 earned digital PR links.

Verified clientRestaurant equipment eCommerce · United States · 12-month window

$428,175Client-reported revenue, 12 months from $0

28Links built: 21 curated placements plus 7 earned via digital PR

3,131Monthly search clicks, from near zero

Google Search Console clicks growing from near zero to a new high over twelve months — Search visibility · Google Search Console · clicks over the last 12 months

How the growth was built

Buyer-intent first. We mapped the keywords with real purchase intent and targeted those before spending a dollar.
On-page fundamentals. Every target page was fixed and aligned to the exact query it was competing for.
21 curated placements. High-traffic, relevant backlinks from SERPpro, each with anchor text optimized for its target page.
7 earned digital PR links. A digital PR push earned 7 editorial links on high-authority publications, the kind of coverage you cannot buy off a menu.
Compounding growth. Clicks climbed from near zero to a new high, at an average position of 10.3.

Recommended by AI, not just ranked by Google

Observed across recent queries: the same pages now surface where buyers look.

Google AI Overviews · RecommendedChatGPT · Cited

Results are not guaranteed. SEO outcomes depend on many factors outside any tool's control, including your competition, content, technical health, and search engine updates. SERPpro surfaces the gaps and recommends the optimizations and placements to influence your campaigns positively. It does not guarantee rankings, traffic, or revenue.

100 keywords, all ranking in the top 3.

A United States dance and ballroom shoe store in a niche full of specialist retailers, now the default result for its category.

Shoes ecommerceUnited States · competitive niche · organic search

0keywords ranking in the top 3

0keywords ranked #1 on Google

0queries showing in Google AI Overviews

Keyword rankings by Google position · 100 tracked keywords · SEMrush

5545

#1 · 55#2-3 · 45#4-10 · 0#11-20 · 0

What the rankings show

Total top-of-page coverage. All 100 tracked keywords rank in the top 3, and 55 sit at #1.
A crowded niche. An established field of specialist retailers, yet this store is the default result for its category.
Real traffic. Around 6,936 organic clicks a month from this keyword set alone.
Answer-engine visibility. Present in Google AI Overviews for 63 of these queries.

Winning in AI search too

Cited in Google AI Overviews for 63 of its tracked queries, not just ranked in the classic results.

Google AI Overviews · 63 queriesTop 3 · 100 keywords

Positions, search volumes, and AI Overview presence from live SERP tracking (SEMrush, 2026). Keywords hidden for client privacy. Results are not guaranteed and depend on competition, content, technical health, and search updates.

Ranked #1 for 76 keywords in a brutal niche.

A United States jewelry store competing with major brands on some of the highest-volume terms in the category.

Jewelry ecommerceUnited States · highly competitive niche · avg difficulty 31 · organic search

0estimated monthly organic clicks

0keywords ranked #1 on Google

0queries showing in Google AI Overviews

Keyword rankings by Google position · 100 tracked keywords · SEMrush

761310

#1 · 76#2-3 · 13#4-10 · 10#11-20 · 1

What the rankings show

Owns the head term. Ranked #1 for its category's highest-volume query, worth roughly 165,000 searches a month.
Depth, not one lucky win. 76 keywords at #1 and 89 in the top 3 across the set.
A brutal niche. Average keyword difficulty of 31, up against major jewelry brands.
Serious traffic. Around 54,794 organic clicks a month from these keywords.

Winning in AI search too

Cited in Google AI Overviews for 69 of its tracked queries, in a niche where brand trust decides the sale.

Google AI Overviews · 69 queries#1 · 76 keywords

Positions, search volumes, and AI Overview presence from live SERP tracking (SEMrush, 2026). Keywords hidden for client privacy. Results are not guaranteed and depend on competition, content, technical health, and search updates.

See what it finds on your site

Integrations

Brands we integrate with.

Search Console

Analytics 4

Claude

ChatGPT

Slack

Explore SERPpro

More ways to build authority.

Buy niche edits Niche edit services iGaming link building White label link building Editorial link building Link insertion service Aged domains for sale

FAQ

Frequently asked questions.

How is digital PR link building different from regular digital PR?

Same service, different lens. In Digital PR, the focus is on the media coverage that the campaign achieves. In Digital PR link building, the focus is on the backlinks that the coverage provides. The end result is the same. For news-driven campaigns, our press release SEO service distributes announcements to earn editorial coverage and backlinks.

Can it be white-labeled?

Yes. Agencies outsource Yes. Agencies outsource through SERPpro with full white-label branding.white-label branding.

What is the minimum investment?

Digital PR packages Digital PR packages begin at $4,000 (5+ guaranteed links) and Editorial link building starts at $149/link.Editorial link building starts at $149/link.

How many links per campaign?

5-20+ depending on package. Strong data-driven campaigns often exceed guaranteed minimums. Learn how PR-driven links directly improve rankings on our digital PR for SEO page.

How Digital PR Link Building Works.

Identify a Newsworthy Angle

Target Journalists by Beat

Journalist Writes Their Own Article

Track and Measure

Digital PR Links Are Different From Guest Posts.

Higher DR Than Guest Posts

Third-Party Editorial Credibility

AI Citation Fuel

Layer Both Approaches

Real editorials on real publications.

Built for teams that need more than a list of websites.

Great value for agencies building at scale.

In another stratosphere with link building.

Good results in the SERPs, month after month.

The number one vendor in the market.

Massive ranking gains in a brutal niche.

Fast, reliable SEO and great support.

Our Google ranking improved fast.

One guest post paid for itself in two weeks.

Penalty revoked within 25 days.

Real traffic, real relevance.

Writing and placements are top of class.

A professional, trusted firm.

A marketplace that just works.

Great value for agencies building at scale.

In another stratosphere with link building.

Good results in the SERPs, month after month.

The number one vendor in the market.

Massive ranking gains in a brutal niche.

Fast, reliable SEO and great support.

Our Google ranking improved fast.

One guest post paid for itself in two weeks.

Penalty revoked within 25 days.

Real traffic, real relevance.

Writing and placements are top of class.

A professional, trusted firm.

A marketplace that just works.

Every link is covered.

Credit-back guarantee

Money-back guarantee

Index guarantee

12-month replacement

Real stores. Real results.

From zero to $428,175 in twelve months.

How the growth was built

100 keywords, all ranking in the top 3.

What the rankings show

Ranked #1 for 76 keywords in a brutal niche.

What the rankings show

Brands we integrate with.

More ways to build authority.

Frequently asked questions.

Ready for PR-driven backlinks?