Every editorial link we gain through our PR efforts has a backlink, which is an intrinsic part of the content. We’ve flipped the script on traditional Digital PR, meaning our efforts are geared towards SEO.
The Mechanics
When done correctly, digital PR should always be feeding SEO. Understanding this relationship helps you to better budget for your digital marketing efforts and get the best possible results for your SEO campaigns.
Journalist linking to your site = a dofollow backlink from a high-DR editorial site. And with Digital PR, you can achieve these pretty much on demand – we're talking 5+ to 20+ high quality backlinks per project.
Google tracks mentions even with no links. 2024 API leak confirms “site Authority” and that PR can also be for both linked and unlinked mentions.
Per week, we secure placements in PR land DR 60-90+ backlinks. One DR 85 backlink from PR land is far more authoritative than 10 DR 40 backlinks from a string of guest posts.
AI systems mentioned in this post include: ChatGPT, Perplexity and AI Overviews. Editorial sources used in this post. Answer engine optimization and AI SEO.answer engine optimization and AI SEO strategy.
Data-driven PR Data-driven PR studies get referenced months after publication. Compounding backlink effect.
Use digital PR for high-impact. Editorial link building Digital PR for high-impact opportunities. Editorial link building for consistent volumes. Guest posts, link insertions and other content solutions to fill gaps.Guest posts and link insertions fill gaps.
Who Benefits Most
If you’re a brand that wants more high-authority backlinks to your site and more media coverage, then digital PR is for you.
Product roundups and seasonal campaigns. eCommerce link building.eCommerce link building.
Expert commentary on trending cases. Legal and healthcare link building.Legal and healthcare link building.
Pricing
Each level includes 1,000 words of one-of-a-kind content, one contextual dofollow link, site approval in entirety, search index guarantee, a 1-year replacement warranty and AI monitoring. See full pricing for DR tier →See full pricing by DR tier →
Lower capacity models: DR 70+ through DR 92 Available in the market today. Agency volume pricing available. White-label purchasing →White-label purchasing →
Proof of Placement
Call or email us to discuss your specific recruitment needs and learn how we can help! Agency Partners: We deliver active candidates for your clients through paid ad placements on Facebook. Below are examples of screenshots we have grabbed from the live ads we place with our agency partners. These links will actually take you to an editorial page.
FAQ
Digital PR is a type of link building, and the question is whether you want to focus on high profile media coverage or a high volume of articles on a monthly basis. Most PR and link building activities tend to cover both of these bases.
Digital PR packages Packages Digital PR campaigns start at a Boost of 5+ links, an Exposure of 10-15, and a Dominance of 20+ For many clients, the minimums are exceeded.
Yes. Agencies outsource Yes. Agencies outsource through SERPpro with full white-label branding.white-label branding.
Yes. An AI engine will only be as good as the editorial sources it is trained on. And Digital PR is essentially the process of generating a large number of relevant citations for that AI engine to learn from. More on the nuances of this from Perplexity SEO.Perplexity SEO.
Digital PR campaign getting genuine editorial backlinks from relevant publications with a DR of 60-90+ Our most often underused SEO channel.
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