Someone must have mentioned your brand but forgot to include the URL. Every unlinked mention is a backlink waiting to be found. High ROI link building.
Find Your Mentions
Unlinked brand mentions (UBLs) are an often overlooked opportunity. Any time someone mentions your brand without including a link it is a backlink opportunity in disguise. Follow the steps outlined below to find them.
Search "your brand name" -site:yourdomain.com This search tactic will return all web pages that mention your brand name. Excluding your domain name using -site:yourdomain.com will exclude all mentions of your brand name that are actually on your website.
Set up Google Alerts, Mention.com, or Brand24 for your brand name, product names and key personnel names. These websites act as a pipeline that delivers new mentions as they are published.
Revealing unlinked mention opportunities Compare your brand mention footprint to your backlinks. The difference between the two is called unlinked mention opportunity set. Even medium-sized brands can see hundreds of such mentions.
The Outreach Process
Assuming all the unlinked mention outreach campaigns follow a similar pattern, you should anticipate the number of conversion rates to be in the 5-15% range. Keep in mind that the latter is more likely when dealing with unlinked mentions as there’s already an established editorial relationship at play, which helps bump the success rate of these outreach efforts in comparison to cold outreach scenarios.
Only share mentions where the brand is being mentioned in a positive way. Converting negative mentions into linkable mentions will only do more harm to your brand visibility.
Which author wrote this piece? Use the email address found in the publication’s “About” page, on the author’s social media profiles or look it up with a tool like Hunter.io.
Congratulations, you made it! They mentioned us. They mention us in the following paragraph: Thanks for the heads up on the link!
One email 5-7 days after the first pitch. No more than that. Journalists and editors are very busy and unsophisticated email onslaughts can quickly soured the relationship to your story.
Why It Matters
Unlinked brand mentions hold a ton of value even if a conversion isn’t made right away. And it just so happens the 2024 Google API leak confirmed “site Authority” as a ranking factor.
Google now tracks co-occurrence of your brand name with industry terms that show up on websites.
ChatGPT and Perplexity The ChatGPT and Perplexity models both utilize Brand Mentions in the output they generate when an answer is provided. Converting mentions to Links provides an additional layer of credibility to entity mentions already present within the data set.
Publishers who have mentioned your brand are likely to be open to an editorial link building, guest post or digital PR campaign.editorial link building, guest posts, and digital PR pitches.
Scale Your Link Building
Manual unlinked mention outreach is suitable for brands with only 10-50 mentions. Large agencies, however, have to scale their work for all clients. SERPpro supports mention outreach that is manually done, and helps to increase the conversion rate of mentions.
Agencies can outsource Agencies can outsource this entire process through SERPpro's white-label platform.white-label platform.
Build Your Authority →Pricing
All tiers include: 1,000 word unique article 1 contextual dofollow link Site wide approval Search engine index guarantee 12 month replacement AI tracking See full pricing by DR tier →See full pricing by DR tier →
DR 70+ through DR 92. Pricing good on current inventory. Agency volume pricing available. White-label purchasing →White-label purchasing →
Proof of Placement
This section displays screenshots of live placements we’ve secured for our agency partners. All links point to real editorial content.
FAQ
Google has long said that brand mentions are part of the signal set for entity understanding, and part of the site authority signals, although that term has not been discussed much in recent years. The 2024 API leak that was shared by Search Engine Land confirmed “site Authority.” Mentions of your brand to Google count for this signal, even without links. Turning those mentions to links gives an additional ranking benefit.
This really varies by brand visibility, but we’ve seen everything from hundreds of mentions for mid-sized and large brands to less than 10 mentions for some new brands. Set up monitoring for your brand right now and we’ll convert mentions to links as they appear.
We offer build new editorial links with links already included in the article. We suggest doing DIY outreach for any existing unlinked mentions. Please refer to our editorial link building and digital PR services for acquiring new links.editorial link building and digital PR services.
Our core system consists of the following three components: Yes. AI engines process mentions to build entity understanding. Convert mentions to links to add authority signals that increase citation probability. Learn more about our SEO AI services.AI SEO services.
Reach more journalists, PR pros and link creators every day without emailing a single publication. New link-building opportunities are automatically sent to you as publishers agree to cover your brand, startup or business. There are more than 20,000 approved publisher sites for you to choose from and there’s no annual contract or retainer needed.
Speak to an Engineer about your requirements and we will draft a solution tailored to your needs and get back to you within one working day.
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